Chii chinonzi nhau Kit? Press Kit: mharidzo

Chero chigadzirwa, chero unhu yakakwirira iye angava, inoda pakushambadzira. Chete anobvumira kushambadza kuti zvichifadza mutengi. Nenzira iyi kubva paungano mutsetse kuti pakaunda kuita pasina vezvenhau.

Tools kushandiswa nenyanzvi kuti pave rudo ezvinhu zvinodiwa sezvo venhau, uyewo zvakananga vatengi.

Zviri pamusoro zvinokosha PR-zviridzwa.

Media ...

Chokutanga zvekushandisa izvi ndiyo nhau Kit, inova pfupiso uchapupu pamusoro chigadzirwa (basa), uye boka neezvitendero magwaro, mharidzo, izvo zviri kuramba achiudza.

Vezvenhau British zvinoratidza Kuwanikwa mashoko pamusoro nhepfenyuro kunobva.

Contents Media Whale

ruzivo yakatarwa anonzi kwakakwana kana zvinoratidza zvinotevera mashoko:

- Zita zvenhau;
- chikumbiro kubudikidza mumiririri wekambani kuti vateereri vake;
- oupenyu mashoko uye zvinokosha pamusoro venhau uye ayo zvinyorwa;
- ruzivo pamusoro pamanyorerwo kwebhuku nhau nezvimwe chenjedzo;
- yavaive of akainangisa muvateereri uye nevezvenhau vaverengi;
- zvinogona kubudisa mashoko pamusoro zviitiko itsva, anokosha nyaya, itsva siyana zvenhau chenjedzo;
- zvinhu Unhu rakasiyana nevezvenhau mabviro;
- Information nemashoko pamusoro vanoshambadzira uye vadiwa, kuburikidza icho dzakaitisa Implementation muzvirongwa;
- pamazita partitions vavo rinogutsa kushandiswa (kazhinji kumiririrwa mu ziso pamabwendefa, izvo zvinoita unzwisise kukurudzira izvi kunyanya pachake nzira, kwete vamwe);
- mitengo nokuti pakushambadzira uye PR-zvokuvakisa, kutsigira vasiri mureza zvokushambadzira mhinduro;
- Technical zvinodiwa kuti vakagadzirira-akaita zvinhu: yokutevedzera, zvokushambadza uye zvinhu akadhindwa, PR-zvirongwa;
- ndima yokupedzisira infest neshamwari, kureva ruzivo pamusoro munhu kana boka revanhu, ndianiko achakupa zvose mashoko anodiwa ari okushambadza uye wedzero zvikamu.

Media Mbuva (somuenzaniso munyaya) unokubvumira unyatsobatsirwa mashoko ari chete tsime.

mashoko kusunungurwa nemanyorerwo kunoitika zvose papepa (mabhurocha, magazini) uye zvemagetsi neshanduro yenhengo aya pemambure. Panewo pamanyorerwo ekuteerera uye videovypuske.

Pfungwa yokuti 'nhau Kit "rakada chokuita chimwe chinhu PR. Ndiyo chete chaikosha kotoryyt kuumbwa kuti nhau, pasinei chiitiko kutanga.

Osche mumwe mudziyo kuti inobatsira iri kutepfenyura ezvinhu, muchina wokudhinda Kit.

"Forodha wenhau"

Press Mbuva - kubva Chirungu "venhau Kit" - ". Akatara (zvi-) wokudhinda" sezvariri kushandurwa sezvo

Zvichida chinokosha rechipiri pashure mupepanhau panguva zvokuratidzira.

The chikuru basa muchisviniro Kit ndiko kupa pfupi venhau, asi panguva imwe chete capacious mashoko pamusoro pezvinhu zviri kuitika, pamusoro dzavo huru vechikamu uye Ichokwadi pamusoro kambani pachayo. Rinopa ruzivo nezvakaitika kare, pamusoro vamiririri kambani yayo kubudirira. Kana voitakura pamusoro chigadzirwa kana basa, pfungwa iri zvemashoko kuzoona chinhu.

Mukati "forodha"

Sezvo isu kare akawana kuti muchina wokudhinda Kit - iri kutaridza mashoko nhau, zvakakodzera kugumisa kuti nokuda zvivanakire payo neimwe nzira zvakakodzera kuti streamline uye systematize.

Zita rechipiri izvi chinhu PR - "Directory vatapi venhau," nokuti nenzira iyi "rehove mudanga" gadzirira zvinhu zvavo.

Kana uchironga ushande zviitiko akawanda, pamasikiro forodha ndiko kuwedzera zvinhu zvichaita hureruke chirongwa dzidziso iri acho. Dzimwe nguva izvi zvinoitwa kushandisa mapepa mavara.

Anotsigira zviri venhau shato huru okuteerera mashoko, mapikicha chete manotsi uye bekgraunder ave shamwari wenyaya kuti hwaro. Kazhinji, humboo chaidzo uye inoratidza kuti nhoroondo ruzivo.

Zadza rimwe forodha rinowanzova kurutivi rworudyi - rinokosha ruzivo pamusoro kuruboshwe vanowanzokoshesa zvimwe zvinhu.

Chechipiri Ipfungwa zvakagadzirwa wokudhinda Kit ndiko kabhuku kuti inodhindwa kamwe. Chokwadi, zvakadaro zvinhu zviri nyore kuti ishande, asi drawback ndiye kutadza kutsivira nawo mashoko matsva, uye mari unoparadza dzakakwirira zvikuru kupfuura pakutanga musimboti.

Kunodiwa kune mumwe forodha, uye shanduro bhurocha unofanira kuonana details, inogona vaisanganisa pamwe muchisviniro zvabudiswa makadhi kuti ndipo pachavawo raitenda.

Zvisinei, kuti tinzwisise zviri nani kukosha zvishandiswa izvi paruzhinji ukama, zvinokosha achiteerera muenzaniso Implementation wavo.

Media Kit Journal. embodiments

Magazini kare zvakurukurwa chimwe chezvinhu zvaizivikanwa siyana basa zvenhau. Parizvino, anenge hapana zvakachinja, chete vaisanganisa Kudhinda analogue Network.

Modern siyana nhau magazini shato huru chinamatidzwa akachangamuka, maCD uye mavhidhiyo chikafu kuti Infographics. Dzidziso mumwe rokuti ndiko kuti ave nechokwadi kuti mashoko ari risingakanganwiki kwete chete, asiwo akadudzira nemazvo.

Nokuti kunzwisisa hunobatsira pfungwa "Media Kit" vanofanira kufunga mienzaniso yaro musimboti. Shanduro mirayiridzo inogona zvachose chinhu. Saka, muenzaniso wakanaka ndiwo wechipfuwo magazini pamusoro mutambo "Football", musha peji izere nzwisisika ruzivo pamusoro mabhuku zvikamu zvayo kwebhuku format, pfungwa waakazvitengesa, mutengo, uye pane Nhamba pamusoro nhamba vaverengi. Achibatsirwa kuchangamuka aita dzokuAustralia zvakarurama yakakodzera akakwirira.

Bhuku rino nemanyorerwo hwezvekukurukurirana zvikuru basa chokuita kwemamiriro kwema, ari Implementation wokutengesa. Sezvo vose mashoko yepakutanga, mutengi kare muridzi wezvinhu, ndiye maneja kukurukura chete zvinhu zvishomanana kuti kutengeserana.

Kuwedzera papepa, maererano rakakura kukura unyanzvi nzira, kusunungurwa okuteerera nemavhidhiyo zvinogona kuti magazini.

Mumwe muenzaniso nhau, China rinozivikanwa mutsinhiri munyika fashoni, runako, ukama - siyana.

All basa creators rino rinonyanya kuunganidzwa kwemari chinokosha uye dzinonakidza ruzivo kuti muverengi, uye kuti ave kuwanikwa nguva dzose, "Cosmo" uye akaisa ayo analogue Network.

The Peji pamutemo nzvimbo yokutanga siyana anofukidza ruzivo pamusoro nhamba raSwedera zvabudiswa muzana kuverenga. Panewo kubatana kuti kuonana nezvokuzadziswa chirongwa maneja uye mukana kubvunza mibvunzo kubudikidza Bhuku "tsamba" mabasa.

Sezvo tiri kutaura pamusoro paIndaneti mumiririri nhau shato huru, unogona kurasikirwa mukana kukuudza pamusoro nomukurumbira muchiso «ELKHART Chokwadi." Basa raro hwakatogadzwa pachiimbwa eTruth.com, apo akaisa nhau uye kushambadza mashoko pamusoro kambani.

Wireless nemanyorerwo kabhuku pakati «ELKHART Chokwadi mhando iyi" anogona kuwedzera nharaunda pamusoro mishumo kubaya vateereri. Pano, chero nguva inodzidzisa anogona kuwana dzimwe nhau uye ruzivo chero kuchinja chokuita kambani "Elkhart" uye kuwana akakodzera Links kune zvinyorwa kuti anoenderana rakapihwa mubvunzo. Sechikamu ichi paIndaneti vemunharaunda, vanhu vanokwanisa kugamuchira kwete chete mashoko, asi tichiregeredza Blogs kuripo mukati Internet mapeji, chinjanai pfungwa, vanoita polemics, kugamuchira zano, kuti kubatana zvitsva. Pamwe vakawanda nzvimbo pane Usatarise, uye ane pakarenda kuronga mabasa avo.

On eTruth.com vashanyi akabayira hwakavimbika chete uye rukasimbiswa ruzivo. Asati pokushumirwa vaverengi uye vashanyi pomumbure, vose mavhidhiyo, nhau nyaya yakanyatsofungwa kupatsanurwa. Mashoko ose ari kuramba achiudza.

Kureva kuti paIndaneti kunobva pakudhinda fomu «ELKHART Chokwadi", izvo zvinobatsira kutsvaka ruzivo pamusoro kushambadza ari anodhinda nhau, kunyanya mapepanhau.

Zvimwe mashandiro anoita pakupa zvinovaraidza mabasa akaita nzvimbo rakasiyana pakati yavo mhando, izvo zvakawedzera uwandu dzose vaishanya vaverengi 85.500 pavhiki.

eTruth.com anobvumira wose kuwana chingapedza dzika kwavo basa mubhizimisi.

Mienzaniso womupepanhau Kit

Press Mbuva - chinhu ichocho chinokosha basa venhau. Maumbirwe Its unokubvumira kuvaka kukurukura urongwa. Press Mbuva (mharidzo) anogona vaisanganisa kana kuderedzwa zvichienderana zvinodiwa.

Saka, Somuenzaniso, funga rimwe ivhu shoma.

muenzaniso One

In vanomirira boka "Petersburg Oil Terminal" sezvo wokutanga mharidzo. Chinonyanya kukosha wekambani iri kupa chokufambisa basa kutakurwa "ndarama dema".
Press Mbuva Makambani akazara:
- vaviri-nzira mupepanhau mashoko pamusoro itsva wekambani basa pamberi pakanyorwa mashoko pamusoro chekambani mirayiridzo;

- kuvapo chokwadi-jira - zvinhu ine oupenyu Data basa vechikamu;

- kushambadza mashoko, iyo inoratidza mashoko pamusoro sirogani kambani "Petersburg Oil Terminal: Nezuro. Today. Mangwana ", akasaina nokuda Director General pamusoro MI Telesheva;

- nezve zvinotevera chaiko date: Kambani haisi kuzodzokera, kugadzirwa zvabuda, tarisiro mirayiridzo, zvezvakatipoteredza.

Press Mbuva anotsanangura zvose unofanira pamusoro kambani, achiratidza divi rayo zvakanakisisa, hazvina zivisai, uye kuratidza chokwadi.

muenzaniso maviri

Press kusunungurwa anogona, sezvatakagamuchira akati, kumiririra kwete chete zvinhu uye mabasa asiwo kufukidza zviitiko mabasa akasiyana. Mumwe muenzaniso wakadaro racho musangano nhengo Chamber of Commerce Branch of zvabuda panguva imwe chete Peter.

The Vhoriyamu zvinhu zviitiko vakasimuka machira matatu chokuita nebasa Chamber of Commerce mugore ra2000.

The marapirwo ndiyo kushayikwa makagadzirira akagadzirwa forodha rokuremekedza, izvo unotsiva panzvimbo dzakafara anodzidzisa mutsetse.

Zviri mukamuri hwakatsaurirwa Kuongororwa kwebasa, yakawanda nzvimbo iri vakazvipira kune dzichipfekeka nyaya uyewo ramangwana zvirongwa. Chokwadi-jira chine ruzivo pamusoro boka makambani anoumba American Chamber of Commerce. Uyewo ari mupepanhau akaisa Mushumo wokupedzisira, kufukidza mapeji manomwe vhoriyamu.

Sezvo boka uye rakagadzirirwa vavatorwa mutengi, mashoko ose ari kudzokororwa mu Chirungu, uye kuguma mashoko dzinoturwa muchimiro kabhuku.

muenzaniso matatu

Zvinokurudzirwa kushandisa venhau Kit chokuzivisa chete akasikwa diggings. Press Release panzvimbo iyi anotanga vateereri kuti richangobva kwakaita mugadziri (chigadzirwa) uye anopa Links kuti zvinyorwa zvemitemo wekambani.

Material womupepanhau Mbuva aumba kubva:

- business kadhi;

- zvinhu pamusoro mabasa kana zvibereko boka;

- Zvimwe Audio.

Nokupfupikisa pamusoro apa, zvinofanira kucherechedzwa kuti ichangobva kutepfenyura Ezvemutauro youduku modernized zvikuru.

Change vezvenhau zvinogona Whale zvayo chimiro yepakutanga, pakutanga kwezvose, nokuda kwezvinhu mberi. Nekuti upenyu zvino vose hafu rizere padandemutande nzvimbo, ipapo PR Ezvemutauro pamanyorerwo vakatamira ikoko.

Chokwadi, haasiyi rinodhindira vanongotevera vakatora yakasiyana chimiro. Saka, chero kuzvipira pamusoro bhuku rine peji paIndaneti, iri zvakananga magazini, asi chete pemambure.

Uye venhau achiri kuita pasina rako vanoshanda forodha.

Zvokuimba kuitwa nevezvenhau hove huru uye muchisviniro zvabudiswa kuramba kushanda kwayo, seyokutanga chimiro ndiye pakuva chipi chirongwa, uye wechipiri Handingambofungi pasina, zvinhu zviri zviri chero bhuku, uye zviitiko kuti mharidzo imwe chigadzirwa kana basa.

PR-Ezvemutauro - vakaroorana munzira kuenda Zvakanyanya Kunaka Panguva Yepamuviri mhinduro, uye mafungu mashoko.