Direct yokutengesa - ndiyo nzira inobudirira pakushambadzira kana kwete?

Pari kukura kushambadza nhau dzakadai mavara, chikafu mvura, kana panzvimbo mari vanoshambadzira. Uye, chokwadi, pamwe kukura bhizimisi uye vawedzere zvokushambadzira bhajeti. Advertising pachayo iri vaibhadhara kambani kuti kutengesa munhu chigadzirwa (basa). Uye kana munhu waunoda mutengi anowana kukoka chigadzirwa (basa), kuchiri inobhadhara uye kushambadza, mari iyo waibatanidzwa mutengo. Inosiya chinoshamisa kupesana: murume pachake kubhadhara kushambadza kuti vakatevera. Pasi pose, iri zvinotungamirira pokumuka vanhu zvadzinoitwa pamusoro rollers mhando iyi. Ivo anoiona paTV, asi hazvioni. Teerera redhiyo, asi havanzwi. Tinogona kutaura kuti kushambadzira musika ari overheated. vanhu vashoma funga kudzoka. Vashambadzi vakawanda refu basa kuti chokwadi kuti aine makopi makopi mamiriyoni 1 vakabata hapana anopfuura 200 inoti, uye chaizvoizvo kutenga chigadzirwa kune vanhu vanenge 10. The yasara 999.990 vatengi vari nyore akarasika, asi kwavari uye vakabhadharwa mari. Ndokusaka zvino kupfuura hafu mari kushambadza zvakapinda nokure yakananga yokutengesa kana zvakananga yokutengesa. Chii?

tsananguro

Direct yokutengesa - ari oga uye haangotongi kurapwa mutengi neposvo (kana e) kana runhare kukurukurirana. Vamwe vanoona zvinobudirira nzira yokuwana zvikomba zvitsva. Uye vane zvakananga yokutengesa vaudza pamusoro kushambadza itsva, mharidzo, nezve chigadzirwa idzva, etc. Inobatsirawo kusikwa mufananidzo kambani iri muvanhu uye kuramba ukama vatengi: .. Found zvavanoda kunze, uyewo kuti kambani yacho zvigadzirwa. Analysis pamusoro date izvi anogadzirisa yakanakisisa zvokutengeserana kugoverwa uye vawedzere yekambani makwikwi.

Mhando Direct Marketing

Zvinonzwisisika kuti vari kushambadza zvinangwa anoshandiswa zvichibvira nzira dzose dzokukurukurirana (terevhizheni, redhiyo, magazini uye zvichingodaro. D.). Asi inonyatsobudirira zvakananga yokutengesa mitoo kushanda kuburikidza foni uye mail. Ngationgororei navo zvizere.

Telemarketing

Muchiitiko chino, kuzivisa vangangozova vatengi vaishandisa runhare. Zviri pachena kuti vakadaro nzira chinoda mari, asi unopa mukana kutarisa vaya vanoda kupfuura zvokushambadzira shoko.

tsamba

Postal zvakananga yokutengesa - muunganidzwa, kugadzirwa uye no kuti promotional mashoko dzakananga vanhu zvinofadza sezvo zvinogona vatengi. In recalculation pa maonero mabasa (chigadzirwa) zvikuru anodhura. Ukuwo, muprista selectivity kwokurapa kunoita nzira iyi inoshanda zvikuru.

zvakwakanakira

1. kukanganiswa vatengi. Zvichida ichi ndicho chinokosha mukana zvakananga yokutengesa. Hakuna rimwe yokutengesa nayo Haapi zvakafanana.

2. kukwanisa "hove" vatengi panguva nzvimbo yavo. Kana vatengi vari pamba, vasati vave "zvasvika" muterevhizheni. Munzira kubva kumba kushanda uye musana kuchabatsira okushambadza zviratidzo uye redhiyo. On basa pacharo inogona kukanganiswa mumagazini mabhizimisi. Terevhizheni uye mabha- zvakananga yokutengesa - ndiko kugona kuchinja vateereri zvisinei kwayo nzvimbo.

3. Quick mhinduro. Telemarketing unokubvumira kutarisa kubudirira inopiwa mumaawa mashomanana. Advertising sezvo paredhiyo terevhizheni runoita kuongorora mazuva mashomanana.

4. Psychological selectivity. Telephone yakananga yokutengesa, mienzaniso iyo vanogara anowanikwa mumabhizimisi, anorega kuenda mamwe mapoka psychographic. In zvakawanda mashoko nyore, vanhu vane imwe nzira youpenyu uye manyorerwo. Magazini nemapepanhau tiri rakapa kuti mapoka mamwe vokuparidzira, asi yakakwirira selectivity, havasi kupa.

5. Various mikana apindure. The zvakawanda Mikana mutengi mhinduro, asi nokukurumidza uye achida zvikuru vachava kurayira. Kana uri kushandisa telemarketing, vanogona kugadzira chigadzirwa runhare. Apo e-mail - kutumira mubvunzo. Kutepfenyura nhau mikana yakadaro regai kupa. Kazhinji, chete akapa nzira imwe kurapwa. The dambudziko rose nhepfenyuro nhau iri sezvinotevera: asi Fafitera kudzoka, kana iwe hauna kuva nguva kunyora nhamba dzorunhare. Muzviitiko zvakadaro, mhinduro ndeyokuti razero. Uye kushambadza paredhiyo, kana anogona mutengi anoenda muchina, nyora nhamba hazvitomboiti, nokuti kunogona kukonzera tsaona.

6. Geographic selectivity. Kazhinji, zvakananga yokutengesa kusarudza vamwe dzakananga nzvimbo. Uye pano 100% nechikonzero no uye telemarketing. Pashure pezvose, uchabvuma, zviri yakapusa kuzivisa mumagazini, richiparadzirwa munyika yacho yose, kana 90% kuti vateereri vako ndiro guta rimwe chete.

mhedziso

Nokuti vanhu vazhinji, zvakananga yokutengesa kunobatanidzwa chete pamwe nokushanda kudanwa nzvimbo uye kuparadzira mapepa. Asi ichi ndicho chete kufanana nevechiduku. Kutaura zvazviri, zvakananga yokutengesa - nzira yokuvaka refu ukama chete nemhosva, kwete nzira mamwe makambani uye mumatanda. Kutaura zvazviri, pasi pfungwa iyi zvinosanganisira nzira dzose okushambadza dzokuteerera kushandisa zvakananga kuonana mutengi.