B2B Strategy - chii? Market sale, kukura, B2B mabasa

Makuriro B2B - chii, vashoma uzivewo, asi munhu akamboenda akatarira kuburikidza kuziviswa kuitika mabasa uye verenga mashoko aya: "Mune imwe huru maneja wekambani rokutengesa zvaida, zvaida ruzivo mumunda B2B kanenge gore rimwe, kubhadhara kumusoro". Uye shambadzo izvi vari kuramba kudhindwa. The kukurumbira imhaka vashandi izvi? Ko tsamba nhatu idzi husinganzwisisiki nhema pamusika capacious uye zvine?

B2B - zvazvinoreva, chii chinoratidza kuti basa iri chikamu ichi? Sei makambani kushanda mumunda ichi zvinoda chete nyanzvi unyanzvi, asi mubayiro dzakakwirira kupfuura mamwe maindasitiri? Ngatimbotaurei zvazviri.

Tiri kudzidza mazwi

B2B - chii, kuchabatsira kuti kunzwisisa decoding pamusoro abbreviations. Mushure anovanda shoko "zvebhizimisi bhizimisi", iro rinoshandurwa kuti Chirungu zvinoreva "zvebhizimisi bhizimisi".

B2B chingataurwa pamusoro chiri nharaunda umo basa chete pamutemo masangano. The mutengi zvino anoshandisa chigadzirwa kwavo kushandisa, kugadzirwa kana urongwa mabasa vemo.

tinogona kutaura pamusoro B2B zvekutepfenyura, inova yemakambani okutengesa? Zvimwe pane kwete. Musiyano pakati pavo Blurred chaizvo, uye vanenge hapana mugove.

Basa B2B zvikuru zvakananga, kunoda anokosha nzira kukura mabasa yokutengesa uye mufambiro Nhaurirano. Zvinoda ngwariro chaiyo muchiuto kuti okutengesa dhipatimendi.

Kana iri pamusika

Unoda kuziva kana boka rako nhengo B2B zvekutepfenyura? Edza kuongorora mabasa anotevera zvinhu:

• mutengi anotenga zvinobikwa sechinhu mbishi zvinhu;

• mutengi inoshandisa chigadzirwa senzira kugadzirwa (michina, kavha, maturusi Stationery, motokari);

• asi waari kuitira basa anoshandisa kuminamato yako mu nedanho kweShanduro chigadzirwa (chokufambisa, Consulting, muchiuto, IT, Marketing);

• asi waari kuitira basa ikozvino ukuparadze chigadzirwa wenyu zvavo zvavaida (zvokuvakisa, huni, magetsi, fenicha, rinodhindira).

Kana kupfuura mumwe zvine chokuita newe, zvinganzi vakati kambani anoshanda mumunda B2B.

Ndiani shamwari yangu

Chinowanzoonekwa akanyonganisa B2C uye B2B pamisika. Chii, chii musiyano unokosha? Last chidimbu anomirira "Business kuti Consumer" ( "zvebhizimisi nevatengi"). Kuti ishamwari pamutemo munhu hazvisi kuguma User, murume nyore anotenga chigadzirwa (basa) kushandisa. Executives nevashandi wokutengesa madhipatimendi vanofanira kusiyanisa idzi mbiri (B2B uye B2C). Zvinorevei, sei Workflow rako?

On the B2B pamusika, avhareji kondirakiti mutengo zviri kupfuura mune B2C, uye vatengi zvikuru picky uye anokwanisa. In nerimwe sectors yokukurukurirana pamwe mutengi vava kunyanya Zano uye kunoda yayo, nemamwe matauriro. ezvinhu aya zvitungamirire akasiyana nzira chido pakati vanowatengesa, muchiuto uye kunyange sangano pakati kushanda zuva vashandi.

Sarudzai uye wakatsunga

A nzira sarudzo iri kutenga chigadzirwa - kusiyana huru pakati B2C uye B2B pamisika. Chii uye "chii Inodya," nyore kunzwisisa, ngatikurukurei muenzaniso nyore.

Fungidzira kuti chete munhu anotenga pafoni, asi zviri pakatarisana ezvinhu maviri. Muchiitiko chokutanga chiri - nyore mutengi uye foni richashandiswa senzira pachake yokukurukurirana. Mutongo chinobviswa nokukurumidza, pana wongororo dzakakurumbira magazini, mukurumbira mienzaniso uye ergonomics. Mutengesi ane kunyora nezvavo kukanganisa Kusarudza kwacho, kubvira panguva kudyidzana pfupi nguva, uye mutengi anouya zvokusvika kutengeswa ane kare kuumbwa imwe pfungwa.

Asi kana iri chete munhu achaita somunhu anokonzera zvokuvakisa runhare exchanges vari zvebhizimisi, chikuru zvikonzero kufurira kusarudzwa kwacho, ndichava kuvimbika, garandi, mutengo basa, kukwanisa ndiwedzere kana kuwedzera pomumbure mu mashomanana akatevera. Uyezve, pakusarudza kana kubatanidzwa vachava vashandi vashoma kupfuura (IT-nyanzvi, mutevedzeri maneja). Pano kutaurirana mutengesi uye mutengi inoenda nounyanzvi vanochiva kwakadzama pasi nzira kweinenge mashoma, uye kutengesa nebato may kuchikosha nezvainoita chisarudzo chokupedzisira.

Muenzaniso uyu unoratidza pachena ukama sei nyore mune B2C zvekutepfenyura. Aongorora izvozvo, tinogona kutaura pamusoro kutengeswa B2B, chinhu akangwara kwazvo basa uye kunoda Anonyatsoziva basa rawo chigadzirwa uye ruzivo pamusoro vanoshingaira okutengesa. Panguva iyoyo vari B2C kwema vari nyore.

One kana maviri

Kambani unogona kushanda mumwe chete pamusika, maviri panguva imwe chete. Somuenzaniso, kufamba masangano, magweta, akaoma kuchenesa, kuchenesa risingaoneki, auto, w / D, kana mhepo basa pamwe nevasina pamutemo uye zvakasikirwa vanhu. Kana kwavo, pakutengeswa rakakamurwa mirayiridzo maviri kwakafanira kwemichina okutengesa.

Kune makambani, izvo kugara voga B2B pamusika. Chii kana ndiani? Chekutanga vagadziri ose pakugadzira zvinhu, kugadzirwa blanks, maindasitiri michina. Kureva, avo nhumbi kuti avhareji mugari anongotaura haadi kutenga, nekuti haana kukwanisa kuramba kuzvishandisa.

B2B uye Media

All musika vatambi B2B kutengesa zvigadzirwa chete nenyanzvi. Pakati nhau iri mabhuku rakapa chinangwa kupa mashoko anodiwa ari kwacho. Somuenzaniso, nyanzvi rokuzvidavirira endangariro, uyewo nyaya management, logistics, mushonga, kuvakwa nevamwe. Kazhinji, vanenge vose nezvezvandaifanira imwe basa kana indasitiri.

Ko iwe kushumira?

Achitaura nhumbi zvakafanira basa, zvose zviri pachena uye unonzwisisika, asi mubvunzo unomuka: B2B mabasa, chii ichocho kuti kuMudzidzisi makambani? Ndivo vatakuri kuminamato magweta, vanachiremba, insurers, cleaners, uyewo zvebhizimisi Coaches consultants, vanachiremba mu kufanana mukugadzira Mazinga rikurumidze. Kakawanda makondirakiti pamusoro Urongwa mabasa vari mumwaka. Somuenzaniso, kuchenesa matenga kubva chando mapindu.

kusarudza Mutengesi

Zvinofungidzirwa kuti munhu mushambadzi zvakanaka "uye inoratidza mhanza ikatengesa" ave maneja mukuru anogona kukurumidza kuronga chero chikwata. It vaizviti zvinenge zvose zvebhizimisi Coaches dzakakurumbira kubatsirwa kuwana okutengesa unyanzvi. Asi, kana tikafunga kuti kutengesa kuti B2B?

Zviri chose yoga Genre basa kare inorondedzerwa pamusoro. Basa pamwe basa kupa minamato kune yemakambani vatengi chakaoma. Uye maneja wakawedzera zvinodiwa.

Recruiters vanoti zvakanaka vanowatengesa B2B, kuti munhu:

• kuva unyanzvi dzakakwirira "yezvisikwa mutengesi", kureva, anoziva uye zvinobudirira kushandisa rwokugadzira uye okutengesa kwepfungwa;

• ane zvakawanda unyanzvi pamamiriro nzvimbo (chigadzirwa ruzivo), kana zvakakwana kuna rezvedzidzo kukura kuti munguva pfupi inobvira nguva yokuongorora zvakasimba naro.

Kana tikaswedera ane muenzaniso bhora wechesi, maneja anotengesa kune mamwe mabhizimisi zvinhu kana mabasa kambani wenyu nounyanzvi mitambo refu. Munguva yemakambani chidimbu, kuti okutengesa kutenderera zvinogona refu kwazvo, uye basa mutengesi haringorevi Chidimbu, pfupi-kuita (zvinoda "inotonhora," inopa, kugadzirira misangano uye mharidzo). Anofanira nhaka inokosha mafungiro, kufunga achishandisa mutambo nhanho shomanana mberi uye gadzirira kuti chisingatarisirwi yemugumo.

Human Resource utariri

Yakarurama kusvika kune basa wedhipatimendi - mumwe zvinokosha vabudirire okutengesa. Sezvambotaurwa, ari B2B zvekutepfenyura anoshandisa vanhu zvakasiyana Manyorerwo uye, naizvozvo, tinosvika kuna mutungamiriri boka, inofanira kuva inokosha. In musika ichi hamugoni mindlessly kutakura kubudirira ruzivo pazvinhu uye zvinokurudzira vamwe maindasitiri. Somuenzaniso, muna FMCG-makambani maneja mishumo nhamba kwemisangano uye foni zvinokanganisawo mubayiro wavo. Unomirirei, nokuti ichi munharaunda mutengesi "nemakumbo vanopiwa." Asi kana chigadzirwa wacho ukatengeserwa mumwe kambani, uwandu "inotonhora" Chikumbiro hakukoshi, uyezve, iduku, sezvo nhamba vatambi vari B2B bhora ndoda. Saka incentives inofanira kuvakwa zvakasiyana zvachose netsika.

mirayiridzo itsva

Unogona nharo pamusoro B2C uye B2B, zviri kugadziriswa, akapedza makore mirayiridzo. Asi nguva zvinochinja, uye zvichida nokukurumidza ichabvisa pamisika zvitsva, zvakadai C2B uye C2C. In vanhu ava achaita sezvo vatengesi, ichipa dzakasiyana-siyana mabasa.

yevagari nyika wacho ari kukura gore negore. Zvinenge ose mugari ane nzira iripo yokukurukurirana (runhare, Indaneti). Contact nomumwe munhu ari nhaka zvakanaka chigadzirwa, hapana dambudziko. Uye Entrepreneurs, kukudziridza kukura kwebasa mashoko michina, chete pave kwaita neshamwari dzakadaro, kusika hwomutambarakede uye njodzi chikuva kuti kukurukurirana pemambure.

Muenzaniso pamusoro dzichakukurudzirai dzakawanda paIndaneti okisheni e-Bay, apo munhu anogona kuisa kumusoro kutengeswa panguva yayo zvokushandisa zvinhu. The varongi kwenzvimbo vakafunga anobudirira hurongwa pfungwa uye ratings kukubatsira kuwana zvakanakisisa mutengesi uye yakachengeteka mutengapwe. Kwakadaro nzvimbo akapfeka hunhu womunharaunda, akazarura munyika dzakawanda. Uye pane zvinhu kuti pave kupanana zvinhu, sangano rwakashodoka hombe kutenga. Kana unogona kutora zvako zvinhu pamusoro chikwereti kubva mumwe munhu.

Kuti kambani vakagamuchira akadzikama uye irambe mari kukura nerimwe yeGmail.END_STRONG unofanira kuronga yako chaiyo kusvika. Naizvozvo, kumbonyatsoongorora kuongorora shamwari, kuronga uye kuongorora kwema yemberi zvatoitika anokosha kubudirira kutengesa kambani.