Boston Matrix: zvazviri, zvakanakira, nekuipira

Chii Boston chizvaro? Iyi nzira witty uye wokutanga chigadzirwa kupatsanura rakatangwa neboka Boston telemarketers inotungamirwa Bruce Henderson mukunopera 60-ies wekupedzisira remakore. Zvakajeka akatanga nzira iri tafura quadrants mana. Maererano Henderson, chigadzirwa neimwe kana basa anogona kunzi mumwe quadrants. The mira akabatana petafura - a mwero kukura Pamuedzo kumusika, chinjikira - pamusika mugove chigadzirwa (basa). kukura emuchina dzingasiyana zvichienderana ezvoupfumi uye zvinodiwa kambani.

nezvemarudzi Mana chigadzirwa (basa)

1. Stars - zvinogadzirwa kuti vave mukuru musika mubasa kutsanya kukura misika. Sezvavanorera zvikuru purofiti, vanofanira kuchengetedza, chitoro, uye, chokwadi, ndinosika nyeredzi itsva.

2. Vana Dzakaoma - yakaderera musika mugove panguva mukuru kumhanya musika kukura. Ivo kudya zvinhu uye zvishoma kupa. Kana kutsvakwa, kuwedzera chikamu pamusika mugove kunoda chinokosha zvemari inivhesitimendi.

3. Cash mhou - nokuti zvinhu izvi vanoonekwa ne mukuru musika mugove uye pasi dziine musika kukura. With oupfumi duku vauye kunonyanyisa purofiti. Dairy mhou dzinofanira chakasara Portfolio sokuvapo zvinhu haachinji.

4. Dogs - pasi zvinoenderana uye yakaderera prices. Izvi kundikana mubhizimisi kuti chete zvinodya kambani kupfuma. Ivo nani zvachose kubvisa kana kanenge kuderedza kuvapo kwavo Portfolio.

zvakwakanakira

Kubva pakuona kwoMutsvene Kuongororwa yomunyika urongwa, Boston chizvaro ane nhamba zvakanakira:

- anopa munhu generalized mufananidzo pamusoro makwikwi uye kudiwa nekambani zvigadzirwa;

- zvinobatsira mune zvikapa kururamisirwa akasiyana nzira ose Marketing nzira;

- chinotarisa kuguma User, chigadzirwa, kugadzirwa mavhoriyamu uye Pamusana mubereko okutengesa;

- inoratidza yokutanga munzvimbo kana tichifunga nzira dzakasiyana pamusoro Marketing zvisarudzo;

- ndicho chinonyanya risingadhuri nzira inokosha kuongorora nekambani chinokosha mudengu.

kutadza

Kuwedzera zvazvakanakira, Boston chizvaro ane payakaipira:

- zviri nezvevavariro kambani, zvichitungamirira zvayo niche, kana vanoda kuti utungamiri;

- Boston chizvaro chinotarisa chigadzirwa zano Rwako nemari wekambani, kunyange sezvo kukosha nzira dzimwe workspaces kwaari: vashandi, ruzivo, utariri, itd;.

- anorasikirwa yakajeka apo multiproduct kugadzira kana kunoda uwane nokuongorora mumwe nomumwe chigadzirwa chikamu;

- kubva kuongorora chizvaro ichi ane kubatsira, asi chete maererano vasabatwa kubudirira nemigumisiro. Pasina zvimwe tsvakurudzo hazvina kupa zvakafanana mufananidzo yeramangwana.

Chokwadi, Boston chizvaro iri zvakaenzanirana "akangwara" mudziyo, asi tsika nani kutora chisarudzo chokupedzisira kwakavakirwa migumisiro hakuna asi nzira dzinoverengeka inokosha kuongorora wekambani.