Kofi imba yokutanga "Starbucks." In chii mamiriro vaiva kofi chitoro "Starbucks"?

Biography wekambani - ndiko kubudirira nyaya, muenzaniso sei kuvaka upenyu uye basa wakajeka. Confucius akati: "Sarudzai basa kuti nezvaanoda ake, uye haufaniri kushanda rimwe zuva chete muupenyu hwake." Kare kare, shamwari nhatu vanoda kofi, saizvozvo. Vakakutsvakai chitandadzo yavo ive basa. Dzimwe shamwari vasina kunyanya mabhizimisi pfungwa. Chii chavanoita, asi kunonzi okusika pane nzira. Asi, nyika yose achakurumidza kuziva pamusoro kofi shopu pasi yepakutanga zita "Starbucks".

Matangiro Ayakaita

Saka, vatatu majaya (vadzidzisi vaviri - nhoroondo uye mutauro Chirungu uye munyori), uyo aiziva mumwe pazvidzidzo kuyunivhesiti, akauya ane pfungwa. Ndiani aiva initiator - Dzherri Bolduin, Gordon Bowker uye Zev Sigl - hazvina basa. Sezvo vose vakada kofi, pfungwa yaiva nyore: kuvhura chitoro kutengesa drink bhinzi. Asi isu aida mari. Guys chipped of mu $ 1,350 neimwe. Asi zvakadaro akatora zviuru zvishanu. Zvakanga zvakakwana kuna September 30, 1971 chitoro akazarura mikova aro vakundi zvose.

Ungabvunza, vaiva kofi chitoro "Starbucks" iri chii ezvinhu? Mhinduro: ndiye Washington, Seattle.

Uye chimwe chinhu. Iyi kunofuridzirwa Alfred Peet ane Feat yakadaro - the entrepreneur, uyo kamwe chaiyo fried zviyo uye akadzidzisa vakomana. Uye vari dzakavhenekera urongwa kutengesa kofi kuti chakavanzika yokubika.

Sei ungazviti chikepe ...

Seattle - chikuru pakati muUnited States kuchamhembe-kumadokero uye yakakura chiteshi chengarava. Saka, achifunga zita yevana vavo remangwana - coffee "Starbucks", vakatanga vakasarudza pachinzvimbo mutevedzeri mukuru whaling chikepe kubva akakurumbira bhuku "Moby Dick". zita rake rainzi Starbucks.

Uye conjured ari Logo. Takasarudza kutora mufananidzo sairini (njuzu). Color mifananidzo kunge akasarudza shava. Mukupera 80 uye mangwanani 90 kuti zvakanzi rakachinjwa kuva girini. The muswe iri pfupi zvishoma. Chest musikana chakavanzirwa shure bvudzi dzichibhururuka mhepo. Added pakati sprocket mashoko.

Pakupedzisira, pakati chiso chinhu njuzu. Gone mutema pomukombero, "kuzodzimwa" nyeredzi. ruvara Logo akava raita zvikuru.

Saka kofi "Starbucks" akazviratidza mumigwagwa yeguta. Pakutanga boka chete vakatengesa kofi bhinzi mu Seattle, asi chokunwa hauna zvabikwa. Ko kuti zvishoma. Akapa vachida kuedza muna kuti zivisai, uye zvange.

Technology mabhizimisi matsva shamwari akadzidza A. Pete uye kuwedzerwa. Pakazosvika 1981, kare akashanda shanu zvitoro. Paivawo Mini-fekitari kuti roasting kofi uye dhipatimendi kuti zvigadzirwa zvayo vanobva nembariro omunharaunda uye mumaresitorendi.

Zvino nemambure zvasvika mhiri Seattle. Mapazi vaiva Chicago uye Vancouver.

Danho rakatevera raiva pakatangira kutengeserana nenhumbi neposvo. Nokuti pamabhuku aya zvatoitika. Zvino munoziva, kwakanga kofi dzimba, "Starbucks" iri chii nehurumende. Nokukurumidza establishments zvitsva yakavhurwa 33 nzvimbo mhiri United States kunopera. Uye kuvonga zvose kune rakadhindwa Roster.

Zvinoshamisa ndezvokuti: mune 90 kambani "Starbucks" anovhura zvitsva zvitoro. Zvino zvakaitika anenge nguva dzose! Kambani vakakwanisa kuramba mhanya tifambirane yakadaro kusvikira 2000s.

Nhasi hapana mubvunzo kuti iyo hurumende kofi "Starbucks" ndivo vokuAmerica? Apo unogona kunakidzwa yakanaka kofi kwemasikati? Nekuti masangano yakadaro kwose kwose!

misika itsva

Uye muna 1996, boka yakasvika kuvandudza: wokutanga kofi imba "Starbucks" akazviratidza kuti makiromita akawanda kubva kuUnited States - muTokyo (Japan). Zvichitevera Japan akazarura 56 nehoro muUK. Nokukurumidza kofi "Starbucks" akazviratidza muMexico. Zvino vane 250 muMexico City voga - anenge zana masangano.

Nhasi nemambure kofi dzimba, "Starbucks" chaizvo. kero All haana kunyorwa. Kutaurwa anogona kuitwa chete nyika umo mashoko anowanika nzvimbo, uye ipapo vamwe. It Switzerland, India, Denmark, Germany, South Africa, Poland, Hungary, China, Vietnam, Argentina, Belgium, Brazil, Bulgaria, Czech Republic, Portugal, Sweden, Algeria, Egypt, Morocco, Norway, France, Colombia, Bolivia.

Uye muna Norway pakutanga kuti kofi "Starbucks" Sarudza yendege muOslo. In Beijing, zviri pamutemo meruvanze ndege ndege. Dzimwe nzvimbo umo mashoko iri mu pahotera, somuenzaniso, kuSouth Africa.

Asi ichi hachisi kuguma! Kare, muna 2014, boka "Starbucks" "akapa" matanhatu ayo dzimba kofi Columbia mana - Hanoi. Masangano anopfuura gumi achava Bogota muna 2015. Mugore iroro, yainorongwa kuvhura kwakafanana Datenroku muPanama.

Mupaki, mungarava uye pazvitsuwa

Pana Disneyland, uye munyika dzakasiyana uchawana masangano "Starbucks." Kutanga 2015 vakafadzwa chaizvo vanoda zhinji kofi. Chikonzero vari: mutizi kambani "Starbucks" zvino akakokwa vachifadzwa flavoured zvinobata muzvitsuwa zviri Chirungu Channel.

Uyezve, vanoshingaira kofetorgovtsy akakwanisa kuchinja kuti aenderane kunyange chinangwa chenyu anotakura! Izvi zvakaitika muna 2010. Chokutanga chitoro iri muchikepe rwendo chikepe Kufarirwa yamakungwa, yakavakwa shipyards muFinland. Kukura ndiyo yechipiri pakukura munyika.

Uye muna Russia, zvakare,

Mamaneja wekambani vane refu glances kurutivi musika hariperi Russian. Uye kuwa 2007 pakanga vachiri kofi "Starbucks" muMoscow (imwe huru yezvitoro centre). nokukurumidza, vagari guta guru racho vave vachionga resitorendi ichi, uye kwakasarudzwa kuvhura mamwe mapazi akawanda.

Muna 2012, "Starbucks" kutaura nechekare uye kuchamhembe guru - St. Petersburg. Primorsky Tariro (ari kumashopu) kubva zvapo mhanya vanoda flavoured zvinobata, kuinwa, uye rumbidzo.

99 kofi dzimba anoshandira Russia nhasi. 71 vavo - muguta guru, gumi - muSt Petersburg. Uyewo vari Sochi, Yekaterinburg, Rostov-on-Don nemamwe maguta.

Chips vari kuita basa ravo

Vaya vakapinda masangano aya, haizorambi katyamadza muri yokutengesa kambani execute. Zvino zvose mune kunzwisisa.

Chaizvo Biography kambani. Hunoratidza kure panguva apo kofi chitoro "Starbucks" yakabuda rehurumende Washington - kubva duku chitoro nenyika guru bhizimisi umambo.

Fans vanoda kuva munzvimbo idzi, kwete chete nokuda yokuisvonaka edoro, asiwo nemhaka imwe kusimba wakanaka. Saka, richienda wokutanga chaizvo kofi haana kuchinja kwemakore 40. Pane kuramba tsika. Uye vatengi vanonakidzwa kofi, kunyange vari pachangu "Starbucks" miziyamu.

Pano mumwe muenzaniso. In zvose zvitoro zvedu panguva iyo nyika iri kuridza chete rokuimba. Uye pepa mukombe pamusoro chemarata bhodhi kudhonza mhete: kunobatsira vatengi kuti kwete kupisa maoko enyu.

Uye kuti pane mupfumi Muterere! kofi uku mhando dzakasiyana (kusanganisira pamwaka). Panewo zvakawanda syrups, teas, chiedza salads uye Chokwadi, akawandisa zvokuseredzera.

Usakanganwa pamusoro yakakurumbira Thermomug kuti inogona kutengwa sechinhu chirangaridzo pamwe muchiso mikombe uye magirazi.

Hanya zvakatipoteredza

Makore mashoma apfuura kambani yakatanga chirongwa inonzi "Pasi bindu renyu." Empire vatungamiriri vakasarudza kuti bhizimisi ravo vanofanira kuva zvakatipoteredza noushamwari. The apedza kofi nhandare zvakatengeserwa vakundi zvose, vane mapurazi avo. Pashure pezvose, zvinogona kushandiswa mufudze.

Ipapo "Starbucks" akaita rimwe danho chakafanira godo. Kambani vakatanga kugadzira mapepa matauro uye marara mabhegi madiki. Izvi zvinosanganisira kuva aponese zviwanikwa.

Akatevera Danho - kierrätys pachedu kugadzirwa yedu. In kugadzirwa mikombe nokuda nekuzvimwira takatanga kushandisa chikamu zvishandiswezve bepa - muzana chete 10. Mumwe munhu angati kuti kwazvo duku. Zvisinei, maererano migumisiro "Starbucks" akanga paakavapa kuti pfungwa National Award.

Never mira

The Rumhangapanga uye kusada kuchinja chinhu kofi "Starbucks" haigoni kuzvidzwa. Saka kuti kana gore, kambani kunofadza isu mumwe utsanzi.

Dzakaondoroka (mu "dzakaondoroka" shanduro) - saka mutsetse kwakatangwa muna 2008. Client inopa unsweetened (hapana shuga) uye pasi-mafuta zvinwiwa - skim mukaka. Vose vaigona zvaanoda kubva seti zvemiti dzinongoitika zvigadzirwa - Brown shuga, uchi kana manyuchi.

Muna 2009, vatengi vachipisira imwe utsanzi - zviri kofi, asi tii muhomwe. Uye unhu zvokuti yakakwirira kuti vanhu vakawanda havana kukwanisa kunzwisisa ichi zvokunwa pakarepo kana manyoro brewed?

Kuburikidza nguva vashanyi Dzakashamiswa zvakare rakasiyana nemamwe utsanzi. nguva ino kwaiva kunonyanyisa kukura wembiya - munhu Vhoriyamu 31 oz.

Kwapera nguva, kambani rakafadza kamwe zvakare vatengi vavo vakavimbika, nguva ino inonakidza muchina. Ndokutumidza kunze kofi pachayo. It rakazara muna makapu akagadzirwa matete epurasitiki mukaka - plagjiati.

Muna 2012, kuti kofi Muterere "Starbucks" akabatana nechando zvinwiwa-fresheners. Inosanganisira mushoma ouswa bhinzi (arabica). Ivowo zvinosanganisira michero siyana, uye, chokwadi, caffeine. chigadzirwa ichi yava kuzivikanwa. Vanhu vanoda wake "simba kuravira - pasina kofi zvakanaka."

Muna 2013, kwenguva itsva - kutengeswa kuburikidza Mobile Twitter papuratifomu. A gore gare gare vaiwana kugadzirwa rake mutsetse carbonated zvinwiwa, vanonzi "ruoko yakaitwa". Unogona kudziwana kutengeswa pasi zita Fizzio.

Vatungamiri kumativi uye nguva dzose

Muna 2013, boka "Starbucks" riri pakati makambani avo uye masangano yazivikanwa sezvo akanakisisa vashandirwi munyika. magazini Fortune rakabatanidza kofi bhizimisi honorary mazita zana kutungamirira Enterprises.

vabudirira kwakadaro sangano yabudirira nemhaka kuridzwa chaizvo uye akanaka remuneration gadziriro. Chekutanga, bhuku rinozivikanwa Kushivirira ovhataimu. Chechipiri, chokwadi pamusoro wechigarire inotambirwa kukura zvisinei mamiriro upfumi hwenyika. Mumwe "Starbucks 'mushandi anogona zvechokwadi kuvaka rinobudirira iri boka uende kubva zvavo mushandi wemubhawa kusvikira pamusoro maneja.