Vanobudirira yokutengesa mabasa nokuda kambani

Marketing - ndiyo kugadzirwa zvinhu inosangana zvinodiwa vatengi uyewo nokuwana vatengi ndiani kutenga chigadzirwa ichi. Management kuti Marketing mabasa - kuchiitwa, vasingatungamirirwi bhizimisi nzira. Chero boka, zvisinei kureba mumusika uye pamwero mari, vanofanira kutarisira zvavo kushambadza mishandirapamwe, ndiko chete zvinoshingaira uye kuramba chiyeuchidzo wekambani, rokutengesa incentives uye siyana BTL-zviito zvinogona kukwezva vatengi itsva uye vanochengeta zvachose.

Marketing mabasa zvainanga kukwezva vatengi kungava kukwana kana kunyanyisa. Mukupera nyaya, shoma kudiwa zvinhu nokuda pazviitiko.

Kukwana yokutengesa basa nguva dzose zviri kudhura tichitaura mari. Predriyatiy vanofanira govera yakati mari mushandirapamwe. Marketing basa vanosanganisira mumatanho akawanda: kuongorora pamusika, pakusarudza nzira ezvokushambadzira, pakati PR uye nhau kuronga. Izvi zvose rinopa yunifomu kuvandudzika zvavakanga vachida kuita, purofiti uye musika mugove kuwedzera.

A kambani angava yakazara rwenyanzvi kana sarudzo kukwezva kubva kunze. Marketer uyo rinonyoreswa rehurumende uye achigara ari kambani anoziva "kicheni" kubva mukati, ajaira tsika, tsvimbo uye kambani kukura kare. basa rake richava tibudirire pane zviitiko rakarongwa vashandi.

yokutengesa Kutarisira zvinhu zvinogona kukamurwa muzvikamu zviviri. kuvandudzika uku wedhipatimendi uye kupinda muchiuto kuti gona mudonzvo.

In Danho rokutanga, kwezvisikwa ezvinhu kuti zvinobudirira basa mushandi, saka zvaaigona hapana kukanganiswa kuunganidza mashoko, kuti nhoroondo data, vose anodiwa midziyo uye zvichingodaro.

Zvinokoshawo rakava kudyidzana pakati pakushambadzira dhipatimendi nezvimwe madhipatimendi zvose.

To ari Kushambadzira dhipatimendi vakashanda ibudirire, zvakakodzera kuronga basa rayo nemazvo, uyewo sarudza chivakwa ichaita kudzora dhipatimendi. Kazhinji kushambadza dhipatimendi nyanzvi inozviisa pasi okutengesa dhipatimendi, apo vashoma specialized dzidzo, izvo anobvumira kunzwisisa nzira uye nhau kuronga. Nokuda kwechikonzero ichi, kazhinji pane kusawirirana uye kusanzwisisana pakati vashandi utariri, iyo inotungamira kuna va neudhadha oparesheni uye. Chete tsanangudzo mabasa uye nzvimbo yokutengesa mabasa ari nemamiriro sangano zvakajeka kuchaita chinobudirira kushanda yose kambani.

A marketer anofanira kuva asina chete ruzivo mumunda wavo, asi kuva vanoziva chaizvo kuti zvavakanga vachida kuita. Uyewo, nyanzvi anofanira fara nevamwe uye simba, chokwadi zviri kubata munhu kubatana pakati vateereri yevatengi uye kambani. Tinofanira kunzwisisa uye vashandi, uye vatengi kusika yakanakisisa inobvira ezvinhu kuti kumusika kwenhumbi.

Marketing basa anotungamirira sangano kusangana nevatengi zvido, monitors kushambadza mishandirapamwe, chigadzirwa Mamaneja uye yose mumhepo kambani. Zvakanakisa, kuti yokutengesa dhipatimendi kunofanira kusanganisira vanachiremba vanoverengeka yavo yakatetepa mabasa, asi kazhinji chete mumwe wavo vaita "zvose", iyo inotungamirira neohvatnosti uye inefficiency.

Kana boka achida kuumba uye kuwedzera musika mugove, kuti yokutengesa basa anofanira kuva nechekumberi. Vatungamiri havafaniri skimp pamusoro kutambisa nguva uye mari kurovedza uye kuwana nyanzvi. Kukwana yokutengesa basa nguva dzose ane kwaibatsira pamusoro mari uye zvokurarama nazvo zviri zvebhizimisi rose.