Marketing, Marketing Tips
BCG chizvaro. Batsirai pakusarudza chidimbu kana niche musika.
Market niche munhu zvikuru kushandiswa mhando mubhizimisi, rakagadzirirwa vashoma vatengi. Zvinonzi kusiyaniswa duku asi kugara kumusika kugona uye chinokosha zvinoderedza makwikwi. niche musika kungava mugumisiro zvakanangwa yokutengesa - nezvezvandaifanira mberi, asi zvikuru chikamu chiduku kumusika, uko vatungamiriri bhizimisi havagoni kana vasingadi kuteerera, uye apo chisviniro vade makwikwi. BCG Matrix (Boston Consulting Group) anokwirira mumwe pfungwa kuti muridzi guru niche ine kupfuura kumahombekombe tichienzanisa nedzimwe kumusika vechikamu uye, naizvozvovo, kufadza mari.
- The chidzoke itsva musika niches inogona kuumbwa somugumisiro chaiye ezvinhu ari pamusika - mumwe mamiriro uye zvinhu kuti panowanikwa chaizvo zvinodiwa uye nemamwe zvinodiwa mutengi, kuti hazvigoni akasangana kushandisa nechekare pa kumusika kwenhumbi kana mabasa. Sezvo kubudirira mapoka mana makuru kumusika, maererano BCG chizvaro, haisi nguva dzose, kuti kwaita niche itsva zvingava nokuda zvichiitika nevatengi Vacuum.
- The itsva niche pamusika kungava migumisiro wehunyambiri yokutengesa, iyo zvakananga nezvezvandaifanira kutsvaka basa idzva, zvakadai sokuwana nzira kushandisa rakasiyana chigadzirwa pamwe chete chigadzirwa mumitauro miviri dzakawanda pamusika zvikamu.
- A niche mutsva kunogona kuva nemhaka chinjikira yokutengesa, akagadzirirwa kutsvaka chinjikira musika niche. mari kwakadaro, zvinowanzosanganisira dzose chiwedzerwa kuzvipatara uye zvigadzirwa, nokudaro kutungamirira kuti mumwe chipfuro chidimbu.
- Sectional danda kana yokutengesa kunogona kubatsira panoongororwa niche pamusika itsva wezvamatongerwe pedenderedzwa akatsiga vatengi, kukwezvwa yakazara pasuru mabasa kana nhumbi.
Nhasi, chete pachavo unhu entrepreneur vatingakurudzira pakusarudza musika chidimbu kana pachake niche, mano, ruzivo, unyanzvi. vanobudirira mabhizimisi akawanda kuti angazadza munhu niche pamusika, kukonzerwa poutungamiriri hwake kwete nokuti chokwadi chokuti vakatsvaka kusika chinhu zvachose chigadzirwa itsva, asi nokuda kwokuti akanga kuedza kusimudzira chakaipa kugadzirwa yakasiyana zvachose nzira. Pari, yakadzika specialization runodiwa kwete chete nokuda pokumuka michina mitsva, asiwo kushanda mutengi. Ndokusaka vakawanda chaizvo dzakabudirira kushandisa kuona niche pamusika achangobuda zviitiko zviri Implementation mabasa uye nenhumbi. Muitiro kuziva niche pachavo musika wayo, zvinosuwisa zvikuru kazhinji chakafanana kutsvaka isina Vacuum kuti inoda nokukurumidza yazara. Zvikurukuru mumwe niche pamusika - Anobvumirana tandem pakati zvachose vanoziva uye kudiwa asiri nemakwenzi, zvimiro uye nzira kuvagutsa. The chikuru yokutengesa chinangwa ndiko kuona nzira yokugadzirisa huripo zvinetso mutengi, nekuti nhasi pane niches ose zvoupfumi sectors, kunyange-refu yakakamurwa pamisika.
Chemhando yepamusoro zvinhu uye mabasa ndechimwe chezvinhu zvinokosha ezvinhu kuti abudirire Implementation uye chivimbo chakasimba mu niche pamusika. Zvinokosha kucherechedza kuti chero kambani ndechechokwadi zana muzana zvakanga mabasa ake uye zvigadzirwa vanomirira chemhando yepamusoro. Zvisinei, kutarisa niche pamusika unofanira kukwanisa kuva vanoteerera napaduku kuchinja wedzerai uye kudiwa, kutarisira kuchinja yemberi sechivako bhizimisi uye kushandisa kwavo rakasiyana ruzivo kugadzirisa zvakasiyana siyana nyaya. Somuenzaniso, segmentation mumusika mabasa edzidzo ari nhasi vaiona kupfuura vaizotibata nemhaka yakaderera chechetere rusununguko dzidzo.
BCG Matrix nhasi zvabudiswa shanduro chiduku Zvakawanikwa kumusika hakurevi okuwedzera mari. pfungwa kwakadaro zvakadaro, asi mune zvimwe zviitiko zvikasashanda. Hazvina nguva zvichiita kuti kuvimba bhizimisi raibudirira ari niche pamusika. Vazhinji inonyatsozivikanwa Entrepreneurs vanodavira kuti zviri nani kuti adzikinure bhizimisi kubva vakwikwidzi, pane kutanga kubva muvare. Dzidziso kuti niche pamusika kunoenderana kugadzirwa kunyatsoshanda, zvinobatsira kuderedza mari yokufambisa uye vanyanye mbirikira. Zvisinei, akawana niche musika harisi chete kungogumira kuongorora kumusika, zvakafanana sangano iri zvebhizimisi uye ruzivo nenyanzvi inogona kuronga kudhindwa ezvitanda chikamu, uyuwo chinhu chinodiwa. Kazhinji, makambani makuru chinhu chine serakaoma: kuedza zvose chokubvisa kubva zvakavapoteredza, yemakambani duku vari kunetsana pamwe kwesangano nemiitiro vemabhizimisi makuru. Somugumisiro, duku yakamanikana-Profile, kusanduka boka, kubatanidzwa nomumwe mapoka makuru vari kutanga kuderedza chiso chake zvechokwadi uye vanorasikirwa makwikwi yavo.
BCG Matrix - rakaisvonaka mubatsiri vachitsvaka vakasununguka niche kana musika chidimbu, kunyanya kuitwa mafungiro zvakanangwa zvinogadzirisa pamusoro pamusika. Its nyore uye Accessibility unokubvumira chisarudzo chakarurama munzira kuenda kubudirira pachavo bhizimisi ravo.
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