Ruono Advertising Yandex

Ruono kushambadza Yandex Direct - nyore oornag mudziyo kuwedzera okutengesa. Panguva iyoyo ine zvikuru zvakawanda mishumo nevateereri pamusoro Russian pamusika wacho (anenge 66%). Kazhinji chikamu ichi vanoshandisa vane solvency yakakwana uye anonyatsovafarira vatenge zvinhu uye mabasa.

Ruono kushambadza Yandex inosanganisira mashoko, zvipfupi shambadzo pamusoro zvinhu uye mabasa.

Ads anonyorwa ari SERPs muinjini Yandex uye panguva pokuita nzvimbo yacho zvokushambadzira Network. The yokupedzisira inosanganisira kutsvaga mumwe site dzakakwirira motokari (semuenzaniso, aport.ru), uyewo vamwe chokuita nzvimbo (irr.ru). Achipindura mukomana aishandisa mubvunzo iri mhinduro mapeji vakaratidza vaGiriyedhi. Rinogona kuiswa Category dzoga, kana akacherekedza mazvi zvahunoreva naye site Yandex, kana kana wacho kare vanofarira kunodiwa zvidzidzo.

Mubhadharo Yandex Direct

Ruono kushambadza muna Yandex haana inobhadharwa kuti uwandu nemaonero uye kutendeuka kuti wakananga User pamusoro upfumi. Mari kombiyuta kana kuchinja akatsunga kushandisa okisheni uye zvinoenderana zvinoverengeka on:

a) Subject Competition - mari kunoenderana nhamba makambani achiisa okushambadza musi Yandex. More uye mamwe makambani - dzakanga mutengo. The kwokutanga ukoshi ndiyo 30 masendi, mugumo unogona kusvika 1500 rubles.

b) Clickable (Ctr) kuti mazvi - zvikuru chaizvo vachiwirirana guru, kashoma achava "chinhu" mepu iri kiyi mutsara uye yakakwirira Ctr, mukuwedzera, mumwe unozotevera tinya mazvi zvava isingadhuri kwamuri. With sangano zvakakodzera, unogona kuva nechokwadi chokuti the clicks vari SERPs, achava isingadhuri the clicks, riri kurudyi nzvimbo.

c) achida vaGiriyedhi chinzvimbo. Ruono kushambadza Yandex ane mbiri pekugara nzira: pamusoro SERP (mukati 3 shambadzo), kana kuti kodzero kwayo (haufaniri kupfuura 9 ma ads). Akaisa shambadzo musi SERPs anonziwo chinokosha placement. Kazhinji, unorema kubva transmissions iyi rinoitwa uchinyanya placement chinzvimbo, zvinokanganisawo kuwedzera mari the clicks. Asi, sezvataurwa pamusoro apa, zvakarurama nzira inogona kuderedza mari yezwi tinya kurudyi nenhanho issuance.

The 4 nzvimbo kurudyi nyaya yokutanga anoenderana hunovimbisa pakusununguka. Izvi kushambadza chechinyorwa Yandex kucharatidzwa nguva dzose pamunopinda anokosha mutsara ari kutsvaka mubvunzo. Five shambadzo hunotevedzana - non-unovimbisa nefemero. Mukana kunobva yavo kuratidza mwero uye kuvapo achivaratidza nhau-chechinyorwa mireza. Izvi zvinoratidza vatengi 'kushambadza, izvo prices hadzina inosimbiswa akakodzera anoratidza uye rinokosha placement. Ad kutenderera Zvinogonekawo.

Yandex chechinyorwa kushambadza unokubvumira kuisa mitemo kuti awedzere kunyatsoshanda of placement:

a) Nguva kuratidza okushambadza. Advertising kunogona kuratidzwa pamazuva zvakananga revhiki uye nguva zuva. Somuenzaniso, chete achishanda mazuva kubva 8,00 kusvikira 17.00.

b) nzvimbo kuratidza. Zvinokwanisika kusarudza chete search network, asi Yandex kutsvaka kana iripo zviwanikwa zvose. Pane basa Disable kuna pazvidhindo kuti kupiwa IP-kero.