RTB-kushambadza - iri okushambadza mu-zvechokwadi nguva

Kare, chikuru nzira inobudirira okushambadza aiva nhau zvokushambadzira. RTB-zvemichina rava chikomo mutsva kukura basa iri paIndaneti. Revolution akatanga muna 2008, apo kare "Wholesale" kutenga pakushambadzira platforms vakanga ne "chitoro" hurongwa. Mumwe kushambadza nzvimbo yakanga nevaitenga nguva chaiyo vachishandisa imwe okisheni. RTB - Real Time ndakawonekana - zita kutenga dzakadaro uye okutengesa hurongwa.

RTB-kushambadza - pfungwa

The RTB-kushambadza - mutsva mabikirwo paIndaneti kushambadzira, iyo inoshanda panheyo okisheni zviziviso okushambadza mu-zvechokwadi nguva. Musiyano ndechokuti kushambadza kwakadaro nechinangwa kubaya mushanyi uye kwete kutenga okushambadza nzvimbo pamusoro Websites. Kana rokushandisa anouya nokwawaienda akasarudzwa, rtb maitiro anoita chinhu okisheni pakarepo. Mumwe anoratidza rtb-kushambadza akatengwa kuti mahwanda wechipiri. Pashure paizvozvo, chinonyanya zvinobetsera anopa mutengi anooneka pamberi rokushandisa maziso. Vatengesi pamusoro okisheni site ndivo vaGiriyedhi network. Vanofanirwa kuverengerwa rtb-zvinoratidzwa.

mushandisi Authentication

Kuziva browsers ari rokushandisa kushandiswa, nyaya munzanga network, mobile platforms, etc. User dana nangananga, kana zvakazara sezvarayirwa pamwe mushambadziri. zvemunhu nezvake panguva iyoyowo arambe chivimbo chizere. Voga pakati akainangisa (kukanganiswa) rinowanika pahwaro kusazivikanwa User Profiles yakapiwa DMP. Inosimudzira kunyatsoshanda tichitarisa mushambadziri ane chaiyo rtb-zvokushambadzira. Somunhu okisheni kwacho kunofanira kukurukurwa pazasi.

Sei RTB

RTB-kushambadza - hurongwa unokubvumira kukurukura kuti mutengesi uye mutengi vasununguka. The mushandisi anobvamburwa chaizvoizvo pakuzivisa, uye mutengesi kunowedzera indekisi ari kubudirira kwayo pakushambadzira. Chero bedzi User Akagutsa padandemutande peji imwe, kuti RTB maitiro inoitisa okisheni nenguva chaiyo. DSP maitiro (dzinomirira zvido vanoshambadzira) kuongorora kukosha uye kuita bheji. Pashure kuguma okisheni anosarudzwa mushambadziri, uye nzvimbo vashanyi kucharatidzwa hwake rtb-zvokushambadzira. "Yandex" Somuenzaniso, anopa ayo okushambadza samambure hworudzi urwu chigadzirwa kukwidziridzwa.

Kuvamba okisheni

The okisheni kunotanga apo munhu rokushandisa inotanga kudhanilodha padandemutande peji imwe mubrowser rako. peji ino ine chiziviso chikwata. Next rtb-mukutsinhana mberi mashoko zvinogona vatengi pakarepo pakushambadzira. Inotiwo kukura, nzvimbo AD Unit, uye vaGiriyedhi format. Uyezve zvitange mushandisi ID, ane padandemutande peji iri akatakura. DSP-vatengi kuongorora ruzivo urwu uye kufungidzira upfumi. Tanga vanotengesa nzvimbo yakapiwa. On hwaro hukuru rates, RTB-Exchange weNobel akatsunga. Okisheni rinovapo anenge 100 milliseconds. The kunonyanyisa bheji awana nzvimbo mureza, uye zvinoita sokuti riri papeji rokushandisa.

Betsero itsva michina

RTB kushambadza - chine kubatsira kushambadza, vanoshandisa uye nzvimbo.

nokuti vanoshambadzira

1. Kukanganiswa chaizvo nokuda zvichiita kushandisa dzavo zvinodiwa. Izvi zvinoderedza "varara" zvinoratidzwa.
2. Advertiser anosarudza kukosha neimwe pfungwa, panzvimbo Wholesale kutenga ngozi.
3. The zvemichina zvinobatsira kuratidza inodzidzisa, yakavakirwa zvavanoda uye unhu, nemamwe mureza.
4. Kushandiswa utsanzi kunowedzera vaGiriyedhi kwemari nzvimbo.
5. RTB anotsigira chinyakare zvokushambadzira. Zvinokwanisika tikaisa pamwero mashoma pazasi wake dzinoratidza haangawedzerwi kutengeswa. Panyaya iyi, iri tsika muchimiro pakushambadzira unoratidzwa.

nokuti mushandisi,

1. Vashoma ma ads.
2. Advertising yakawanda mumiririri zvinodiwa inodzidzisa, zvinova kunakidza uye zvishoma nowanonetsa.

Nokuti rtb-nzvimbo

1. Kushandiswa utsanzi kunowedzera vaGiriyedhi kwemari nzvimbo.
2. RTB haana chose bvikinyidza zvatinosiita kushambadzira, kana okisheni iri sabatsira, vanoshandisa ona rakajairika mireza. Sezvataurwa pamusoro apa, mashoko anoratidza hazvitengeswi, kana tikasadziwana mutengo kupfuura zvishoma wakaiswa kwaari.

RTB maitiro

RTB-kushambadza - ndiyo marongedzero kushanda mazwi iyo ruzivo kunokosha. The Hurongwa anoshandisa izvi pfungwa:

1. Kudiwa Side Platfrom (DSP) - chikuva nako vanoshambadzira unoshanda. In kuchikuva kune inowanikwa, zvinoita sokuti kana ukashandisa kuwedzera-dzi pamusoro DSP.
2. Tengesa-Side Platform (ssp) - Ndivo makambani kuti vari vanotengesa nzvimbo pamusoro pakushambadzira platforms.
3. Ad Exchanges uye Ad Networks - Exchange kana zvakarukwa kushambadza, zvavanokupai kukurukurirana nzvimbo uye vanoshambadzira.
4. Data Management Platform (DMP kana Data Partners) - bhizimisi pamusoro Web Profiles paIndaneti vanoshandisa, izvo inoshandiswa zvakarurama kukanganiswa.
5. Trading Desk - ari kuwedzera-musi DSP, izvo zvinoita kuti kutarisira chemhosva ezvokushambadzira ari otomatiki nzira.
6. DCOP - ichi chikuva okusika rinobatsira pakusika mureza.
7. Ad Verification & Brand Protection - kwegadziriro post-bvunzo AD zviyero, uyewo kudzivirira mavanga.
8. Analytics - nhamba iyi zvishandiso kukubatsira arambe User basa pamusoro pemambure.