The sirogani nokuti kushambadza: yakanakisisa uye kundikana mienzaniso. How kukwira aine sirogani akanaka?

Sezvaunoziva, kushambadza - injini kutengeserana. Chimwe chezvinhu zvinokosha pane kukurudzira chigadzirwa kana chigadzirwa pamusoro pamusika - the sirogani kuti pakushambadzira. Zvinofanira kukwezva mutengi afunge uye kumukurudzira kuita kutengwa.

Chiiko ichi

Advertising sirogani - iri pfupi Mashoko wekambani kana chigadzirwa kuti transmits chinokosha pfungwa makambani yose pamushandirapamwe. Shoko "sirogani" rinoshandurwa kubva Chirungu rokuti "sirogani", "kudana" kana "Mashoko". Mutsara pfupi iyi kutakura zvinoreva huru - achibatsirwa yake mugadziri akataura pfungwa iyi ingaita uye chinangwa vose zvavo pakushambadzira. Mashandiro ari sirogani kuri kuwedzera ruzivo pamusoro zvizivikanwe, ayo mufananidzo uye kuwanda pakati vatengi.

Dambudziko rakasikwa munhu sirogani

Sezvinogona kuoneka kubva tsika, vangaomerwa nokudzokerazve zvavo kucherechedzwa sirogani inowanikwa vagadziri zhinji uye vanotengesa zvinhu. Kazhinji zvinoitika kuti AD runhare chete zvikasashanda, hauna kurangarira vatengi uye, naizvozvo, hazvina musoro. Panyaya iyi, kwete makambani ose vanobviswa kuti nokuumba sirogani, uye panyaya iyi, womubhodhoro imwe chigadzirwa kana kambani akapa nguva imwe neimwe nenzira dzakasiyana. Zvichakadaro zvakanaka yakagadzirwa sirogani chaizvo - zvinoita here kuti chigadzirwa nyore kucherechedzwa, risingakanganwiki, inotsigira mufananidzo chekambani muchiso kuti anomiririra.

The sirogani nokuti kushambadza: sei kuti pave

Nyanzvi mune pakushambadzira uye voruzhinji ukama vanoti pane mimwe mitemo inofanira kunamatira, asika masirogani. Pakutanga, mashoko ichi isingakanganwiki. Kuti, kusika associative hondo, apo mutengi, kunzwa chimwe iine mashoko, fungidzira hachizi kana chigadzirwa kushambadza raisanganisira okuti. Mukuwedzera, chekambani Mashoko kuva legkoproiznosimym - regai nokuvhiringidza kukwira ake mitsara refu uye zvakaoma kunzwisisa mashoko. Zvakanakisa sirogani zvinosanganisira mashoko 2-4 (dzimwe nguva zvichiita kushandisa 6). Izvi zvinobatsira kwete chete kuti ndirumbidzwe, asi nokuda maonero uye nomusoro.

Kana Mashoko iri kuresa, mu papepa pamberi mugumo hapana kuverenga. Kushandisa nekudetemberwa kunobatsira chaizvo kuti maonero - rhyming chinyorwa zasyadet zvakasimba mutengi pfungwa, kunyanya kana ukashandisa nguva dzose uye mumwe mujenya nguva. Zvakaumba zvirevo uye majana kutaura inosanganisira vanhu fungidziro, uye zviri nani chaizvo kuti mugadziri. Somuenzaniso, kushambadza mumwe makiriniki mazino akanga yakanatsa zvinovimbisa 10 000 Chocolates. Mupfungwa pakarepo anooneka inenge gomo uye wrappers zhinji - saka zviri nyore kuyeuka. Sezvinotarisirwa, zvizere kuumbwa mutongo rinoungana zvose zvinodiwa izvi, zvikuru kubudirira unogona kuzowana.

Mashoko api anofanira kudziviswa

Chimwe chedzidziso ezvinhu, izvo zvinofanira kuita nokushambadzira sirogani, - mavambo. Izvi zvinokosha zvikuru nokuti pane zvinoverengeka mashoko vakatobatana saka varohwa uye kushandiswa, kuti chete asingadi kukanganisa mutengi. Ava zvishoma emazita: pfungwa rwokusarudza, tarisa, kuravira, kunzwa, maererano, hope, mhinduro unhu, ruvara, pakubika, mafaro, muchivande hwemafaro. Adjectives kuti vari kare uyewo basa - kwakazara, zvakarurama, chokwadi, zvechokwadi, nemamwe, nemamwe, inokosha, kwakakwana, chinoremekedzeka, nomukurumbira, akavimbika, zvechokwadi, zvechokwadi, akasiyana, dzikaedzwa, vakakwana. Vari saka inowanzoshandiswa kushambadza, usina panoonekwa vatengi sezvo mashoko nechinangwa, asi kungoti anotarira kuisa zvetsamba. Kana vamwe vavo zvichiri kushandiswa, zvakanakisisa sanganisa kuwedzererwa yadzo yepakutanga kana chisingatarisirwi dudziro sirogani haina zvakare banal.

Zvinoreva sirogani

Kana ukaronga sirogani kuti kushambadzira, vanyori anogona kushandisa nzira dzakawanda kuti zvarinoreva. Somuenzaniso, unogona kutaridzwa mashoko uye dzichipfekeka zvimwe zvinhu, kuzivisa nayo zvakanakisisa rwayo. Unogona kusimbisa zvinobatsira mutengi - kuti achagamuchira kana kutenga zvigadzirwa. Unogona nechinzvimbo chigadzirwa kwako sendarama zvakakodzera kuti zvikuru munzanga, wevanotungamirira kana zera boka - zvainanga kurishandisa kuti pakushambadzira masirogani. Mienzaniso: "Gilette - yakanakisisa munhu anogona kuwana", "The chizvarwa chitsva anosarudza mashoko Pepsi", etc. Zvakanaka, kana okushambadza rinoratidza chimwe chikuru mabasa kambani - "We kubatanidza vanhu" nokuda Mobile kukurukurirana Somuenzaniso ... An kwazvo mugumisiro anopa nezve zvemashoko Company kana kumusoro kwayo chinzvimbo - "Makore 20 ari pamusika," Somuenzaniso, kana "Tiri kuita mutambo svikika" mu "Sportmaster". Vamwe vagadziri kusika vamwe pfungwa napedyo wayo mutengi, richitivimbisa kuti "iwe vakakodzerwa nayo" kana "All pakutya penyu." Iva nechokwadi kuti funga: masirogani, kushambadza danidziro chero zvazvingava hakufaniri ukashora kana anozvideredza matauriro, haugoni kushandisa kuramba - nekuti zvakakwana zvichava kukonzera kurambwa. Chinonyanya optimum musiyano - kushandisa chete akanaka uye upenyu-anosimbisa mashoko kuti mutengi ose anoda kusanganisira pachake.

Special unyanzvi kuti zvinobudirira tinzwe pamusoro vatengi

Indasitiri yokushambadza akabvuma nemanomano kufurira omumwe mutengi achibatsirwa dzinokosha nzira - izvi zvinosanganisira pun. Somuenzaniso, apo munhu anonzi alliteration - Mashoko ose ari mashoko akaumbwa tsamba zvakafanana kana shoko rimwe nerimwe kunotanga tsamba chete - "pussy Your akatenga kuti" Whiskas "," Zvakachena - yakachena Vandaag "," Wella - Imi muri mukuru "Nokuti zvakafanana. zvinangwa mabiko kudzokororwa kwemashoko akanaka: "A kubhengi yakasimba vanoremekedzwa vanhu," "matsva tsvakai michero yakanaka" iyi, unofanira zvachose funga chaiyo apo kushambadza richashandiswa - kudhindwa chikuru mutoro anopiwa mundima, pane zvinokosha uye zvarinoreva nerimwe. kana zvirevo mukoto zvakaoma .. To vaongorore ari paIndaneti anogona zvakakwana mukwanisi mifananidzo uye rakajeka mifananidzo Advertisement muredhiyo inoita kushandiswa intonation uye izwi - "RedBull okrylyayayaeeet".

Kushandisa kwazvakarerekera Mashoko

All masirogani kushambadza inogona kukamurwa vaya nezvechimwe nechimwe chigadzirwa kana basa, uye avo kuti nyore kumirira shoko akanaka kana pfungwa: "Unogara mberi makwikwi", "funga zvakanaka", "Tinoita basa renyu nokubata" . mitsara kwakadaro, kune rumwe rutivi, yakakunakira mune mashoko kutendeuka wekambani - vanogona kushandiswa chero basa, kunyange kana kambani pakarepo anotanga kubudisa chimwe chinhu, kunze huru chigadzirwa, asi Ukuwo, havana chinhu papfungwa uye anogona kuva kushandiswa neimwe kambani. Uyezve, kunonzwisiswa kuva iine mashoko - hapana chaiwo pamusoro chigadzirwa kana basa sirogani ichi haritauri kudaro, yeGmail.END_STRONG hungava vaimuteerera.

Best sirogani nokuti pakushambadzira

Kuunza kushambadza - a rokusika muitiro, uye pano zvikuru hakubvi chete pamusoro Implementation ari mitemo, asiwo tarenda ari musiki. Somuenzaniso, vakawanda yakakurumbira kushambadza masirogani "akaenda kuvanhu" - iri rakabudirira kuti kambani yayo chigadzirwa. Multiple kudzokororwa mitsara dzavanhu nguva anowedzera kukurumbira pakati muchiso. The yakanakisisa kushambadza masirogani muchibata kwemakore akawanda, kunyange kana chigadzirwa haisi nechakare pamusoro pamusika. Mienzaniso inosanganisira okuti: "Rugare, ushamwari, kutsenga chingamu - kambani" RotFront "," Yandex - pane zvose, "" Dzimwe nguva zviri nani kutsenga pane nehurukuro - Stimorol "," Russia - rupo mweya, "" Motokari dzehondo havasi kutya tsvina - KAMAZ "" Tora zororo - kudya Twix vakasununguka "A vanobudirira kutamba nemashoko akashandiswa pakushambadzira." - the Volvo, "" pane imwe pfungwa - kune Ikea "mienzaniso anobudirira masirogani okushambadza kwedoro -." Ndianiko anoenda nokuti "Ovip Locos" "Klin?" "nguva rinobhururukira ne Fat" - mashoko aya zvose wagara mumutauro ano uye kazhinji vanotaurwa pasina panotaurwa kuti zvizivikanwe.

Makambani Western kazhinji kuumba sirogani itsva neimwe nyika umo kupinza chigadzirwa pamusoro musika wokuRussia, zvigadzirwa zvizhinji kucherechedzwa nemhaka sirogani:. "Rexona - haana kukutendera pasi," "Iva nehanya Garnier", "Rondo - fresh kufema nyore kunzwisisa ". All izvi kushambadza masirogani uye masirogani pamiromo wose. Nokuda kakawanda kudzokororwa okushambadza zvakadaro vezvenhau rinoshanda zvechokwadi uye chinokurudzira vatengi kusarudza zvinhu izvi.

Zvikanganiso muna Advertising

Kundikana kushambadza masirogani zvinosuwisa zvikuru zvakajairika. Somuenzaniso, zvinoita here kuti sirogani "Kana uri kuenda kudya zongzi, uchararama nokusingaperi sezvinoita Lenin" kana "Isu obuem yose nyika!" kubva shangu fekitari. Kwakadaro kunoda vakaridza chaizvo chinoshamisa, kwete mutengi ose vachamhanya kutenga zvinhu pashure kushambadza kwakadaro. Dzimwe nguva tinokanganisa zvinokonzerwa imwe mistranslation - somuenzaniso, Pepsi kambani raparurwa kune Chinese pamusika firimu umo kudanwa "afadze pamwe Pepsi" rakashandurirwa se "Pepsi kumutsa kubva muguva wemadzitateguru enyu," uye mumwe doro makambani mu America achinzi "Ita vakasununguka," kuti apo shanduro Spanish akava "Tenderai kubva manyoka." Hatigoni kutaura kuti zvigadzirwa haana kunakidzwa kubudirira. Pane oddities umo vagadziri vanomanikidzwa rename chigadzirwa kutengesa munharaunda chero nyika - Somuenzaniso, Visit makondomu vakanga zita rokuti Vizit Russia, kunzvenga kusonganirana "yakarembera". Mumwe muenzaniso - Nestle kambani iri kutsigira zvizivikanwe "Gerber" haina kufungwa kuti munyika dzomuAfrica kushandisa tiwane zvokudya kavha chete zvigadzirwa pachavo, kwete vanhu, sezvo vakawanda munyika havagoni kuverenga uye vanotungamirirwa chete mifananidzo iri pasuru. wekambani zvigadzirwa pamwe mufananidzo vana uye vanaamai vanofara kwete kwokudiwa sokuvapo kambani haana kushanduka rwayo.

nyaya

Masirogani ari kushambadza vakatanga kushandisa refu chaizvo nguva. MuSoviet Union, makambani akawanda vanoshandisa nzira iyi kuwedzera kudiwa. Somuenzaniso, kusikwa kunozivikanwa nyaya vaibata Vladimir Mayakovsky - Akanyora Mashoko "hapana kunze Mosselprom", "mamwe masoja, vanhu Iva cultured pauriri regai mate, uye mate ari bins!", "The yakanakisisa munyatso haana uye chisisisipo vagadzirira muchayamwa kusvika akwegura ... ".

dzinonakidza zvinhu

Munyika dzokuMadokero, masirogani vasiri chete kushandiswa kukwezva vatengi, asiwo kune vomuchechi mukereke. Somuenzaniso, munoremekedza dzakakurumbira okuti "kunotyisa Amai. Enda kuchechi", "zvinovimbisa ruponeso! Ukasadaro dzosera zvivi zvenyu."

Mune zvimwe zviitiko, makambani sirogani kuti usiye shanduro kuchengetedza chekambani mavambo uye kusimbisa inokosha pfungwa. Kakawanda iri akabvumira pamwe pfupi chaizvo mitongo, zvinoreva izvo zvinogona wafungidzira pasina rokushandura - somuenzaniso, Volkswagen. Das Auto kana Nike. Just kuzviita.

Kubva apa zvinogona vakagumisa kuti nokuumba sirogani - okugadzira zvinhu zvechokwadi uye sayenzi rose pamusoro hatifaniri kukanganwa zvose vanoda kusimudzira chigadzirwa ravo kana chigadzirwa pamusoro kumusika uye zvinobatsira kutengesa kupfuura kamwe.