Ndezvipi kuratidza shambadzo, uye sei zvakasiyana zvirimo?

By kuwana Websites siyana pakutsvaka mashoko, tinowanzoverenga pameso kwepfumo zvifananidzo, pop-vakuru kana kudyidzana kuti siyana zvokushandisa. Zvose izvi pamusoro mutauro nyanzvi inonzi "kuratidza ma ads." Banner - haisi chete hyperlink kuti mushambadziri peji, asiwo kuona mashoko kuvandudza chepamusoro uye mufananidzo kambani kana, kana isu kutaura zvakasiyana, ndinosika hachizi kuburikidza zvakanangwa date placement.

Kuzadza nomureza zvingasava zvatinosiita mufananidzo kana Logo kuti vataure mufananidzo dzakafukidzwa rugwaro, izvo zvinogona kuchinjwa paakasika zviito zvimwe mhando.

Banner okushambadza inoiswa yakakodzera kutsvaka pfuma kana akasarudzwa pomureza exchanges.

A mukana mukuru nomureza ndiyo yakaderera mutengo tichienzanisa analogues zvikuru rakasiyana-siyana vateereri. Ndokusaka vezvenhau womubhodhoro kupfuura kunobatsira uye zvibereko, uyewo kubatsira kugadzirisa matambudziko akadai ane ruzivo uye PR-rutsigiro.

Kuti nomureza yaiva inonyatsobudirira, unofanira kuva nechokwadi chokuti akanga ane chitarisiko, asi hazvina kutarisa zvakare crudely uye zvakajeka; Mashoko akadaro kuti mufananidzo uye chinyorwa shambadzo vanoyeukwa zvakanaka uye vaiva anodzidzisa.

Ratidza kushambadza achaunza nemigumisiro yakanaka kana zvaitwa nemazvo mureza uye kushambadza pachikuva anosarudzwa maererano kudanidziro.

Kune mhando mbiri mireza: zvatinosiita, kwakaitwa pamanyorerwo .Jpeg kana .Gif, uye akasika pachishandiswa ari Java uye Flash mafomu, hunoita kuti kuwedzera maCD kana mavhidhiyo.

Banner shambadzo ndiwo mhando zvinotevera:

- mashoko - vanongovhura zvinoparadzira kuMudzidzisi mashoko pamusoro chigadzirwa kana basa;

- branding - asike akainangisa inofadza manzwiro chokuita zvawo, kuwedzera muchiso ruzivo.

Chinonyanya dzakakurumbira zvinogona ndiwawa: Pop-Under, Top-Line uye Rich-Media.
Advertising mureza akaita uchishandisa Pop-Under zvemichina anooneka pahwindo itsva, kwete midzi papeji kuti inodzidzisa iri zvachose kwete kunetsa. Uyewo, ruzivo urwu haana chete achitsigira kushandiswa zvakajairika zvinogona, asi anobvumira kuti embed mureza inzwi uye vhidhiyo. Mukana wavo kushandiswa ndechokuti havana miganhu pamusoro kukura uye magadzirirwo, Activate hwindo pamwe kushambadza zvinogoneka chete kana ne ane zvakazara vakaremerwa, kuti Website magadzirirwo zvinodiwa, izvo vakasarudzwa sezvo kushambadza nzvimbo, vakaderera chaizvo.

Top-Line michina inoshandiswa panyaya kana unofanira usununguke zvako chero zvizivikanwe nhumbi. Mireza ndiyo yakawedzerwa kukurumbira nokuda huru kukura uye nzvimbo iri Header.

Rich-Media - ari Multimedia mudziyo format, iyo yakavakirwa nokupenya michina.
Media-chechinyorwa kushambadzira - nzira kusimudzira padandemutande, iyo kuzoona enzanirana zvinhu pamwe vanoshandisa 'zvikumbiro. kushambadza kwakadaro rakagadzirirwa kubatsira kuwana inodiwa mashoko pamusoro zvandinenge nyaya.

Ruono uye vezvenhau kushambadza vanogona kuva marudzi maviri: kukamura uchishandisa uye kutsvaka.