Product upenyu kutenderera

Kunobudirira kugadzirwa nokuparadzirwa kwenhumbi anoenderana zvinhu zvakawanda, kubva mutengo yakatsvuka zvinhu uye anopera unhu pakushambadzira. Kuitira kusimudzira chigadzirwa pamusoro pamusika uye vanobatsirwa nayo kufadza purofiti, unofanira kuziva chigadzirwa upenyu kutenderera uye kushandisa nayo.

Chokutanga, ndinoda kutsanangura kuti chinokosha. Nezvoupfumi semunhu zvachose chinhu munyaya worudzii mukutsinhana zvimwe zvinhu, kusanganisira mari.

Ichitanga upenyu chigadzirwa - ndiwo Kureba nguva yokuti iyo chigadzirwa rinopfuura mamwe nhamba nzendo, kubva kukura, kuonekwa pamusoro pamusika, zvizere mbudo. Zvinokosha kucherechedza kuti pane dzimwe nguva, kuti yarova pamusika, chigadzirwa haisi sale, uye akarega kubereka. Pakadaro, chigadzirwa upenyu kutenderera ndiyo razero.

Pane zvimwe zvinodiwa kuti kusarudza pane Danho pari pakati nenhumbi:

• batsiro;
• turnover;
• mutengo;
• mari;
• inventories.

Zvichienderana kuvapo uye kwakakura neimwe chakarurama ichipa 4 nzendo chigadzirwa upenyu yatinofema. mabhuku akasiyana vangava mazita akasiyana, asi, chokwadi, muri kuva akasiyana.

1. Introduction. Buyers vanoongorora kunaka chigadzirwa idzva, mutengo, etc. Kazhinji, rokutengesa zvidiki uye richikura zvishoma nezvishoma. Nguva iyi kunoratidzwa vamwe kurasikirwa-kugadzira, sezvo mari kupfuura kwemari.
2. Growth. Vatengi vari kushingaira kutenga nhumbi. Profit anotanga kuwedzera yekudyidzana.
3. Maturity. Akatsiga zvikuru kumwedzi. Mwero kambani okutengesa kufambira. chigadzirwa ichi akunda nzvimbo yaro pamisika uye kugara vatengi. Pfuma kazhinji stably kumusoro. Panguva iyi, kunyanya mukana zvemakwikwi zvigadzirwa.
4. Recession. Kwakaderedza purofiti uye okutengesa. Pasina chimbichimbi matanho (kushambadza, kavha shanduko, discounts, etc.) chigadzirwa achakurumidza kuti mubve wechiGeorgian.

Pfungwa chigadzirwa upenyu kutenderera, kuumbwa 1965, rinozivikanwa Economist weAmerican Teodorom Levitom. Vakanga kutanga kurondedzerwa zvakajeka zvikonzero chero chinhu chine kusiya pamusika:

1. Nemhaka kukura sayenzi, dzinokura itsva fashoni zvinhu zvava sabatsira uye vakatsiviwa kuvatsva, nani.
2. Product upenyu kutenderera rakakamurwa dzakawanda nguva, chimwe nechimwe anogadziriswa zvimwe zvinetso, matambudziko.
3. Danho rimwe nerimwe riri dzinoratidzwa pamwero zvisingabatsiri.
4. Pane dzakananga nzira mukurima, mari, yokutengesa, munhu zvekuvaka zvakanaka, wakananga mumwe nomumwe pavaipfuura chigadzirwa upenyu yatinofema.

Kazhinji, asi okutengesa vhoriyamu runotsamira kwete chete pakuti nhumbi sezvo kubva kuverenga uye noungwaru yokutengesa matungamirire. Uchibatsirwa dzavo zvinoita kuwedzera chigadzirwa upenyu kutenderera uye vawane achida mubereko.

In rokutanga Danho (sumo), mukuru basa chero zvakasimba - musika kupinda. Akapiwa padanho mutengo uye kusimudzirwa basa, unogona kushandisa anotevera nzira:

1. Slow kupinda - Low mutengo, kukwidziridzwa vakaneta.
2. Fast kupinda - yakaderera mutengo, kushingaira kukurudzira.
3. Rapid skimming - mutengo riri kumusoro, kukurudzira chaizvo.
4. Slow skimming - mutengo riri kumusoro, kukurudzira vakaneta.

In wechipiri kutotanga (kukura), kambani ndehwokuti kusimbisa nzvimbo zvinhu zvingangoita kuti kuhwina kundima itsva. Tichabudirira zvinotevera nzira:

1. New zvokushambadzira.
2. Kunatsiridza nenhumbi, mazuvaano.
3. Nyaya ukama zvigadzirwa, chikuva nokuwedzera, pave itsva yokutevedzera.

Danho rechitatu (pakunamata) ndiko nokugamuchira kunonyanyisa purofiti. Nguva iyi kunoratidzwa zvinotevera:

1. Pakurwisa vakwikwidzi.
2. To maximize purofiti.
3. The kuwedzera mukurima Mavhoriyamu.
4. Kuwedzera varikumahombekombe.

Danho wechina (kudzikira) ndiko kwokupedzisira. Zvinhu zvinogona kusiya, kana zvakakodzera kuti kukurudzira chinhu chitsva. Zvinotevera nzira:

1. Akaderedza mari kana danho-kubva maturo chigadzirwa.
2. Yakawedzera mari kusimbisa nzvimbo yaro huripo pamusika.
3. Kuramba of chigadzirwa kugadzirwa yekare, kutengesa wakaiswa kuita uye mubereko.