Market segmentation - zviri chinokosha Marketing

Market segmentation - pfungwa yokuzvimiririra mumusika (vatengi) mumapoka maererano zvimwe zvinodiwa. The chikuru chinangwa chiito ichi ndeyokudzidza zvakaitwa rimwe boka riri imwe chinhu, uye kusarudzwa kubaya (muvhu) chidimbu. Segmentation mumusika anopindura hukuru nzvimbo chero tsvakurudzo musika mutengi mujinga wekambani.

Chii musika segmentation

Chero kambani anoshandira makasitoma ayo. Sezvingatarisirwa, vose vakasiyana nzira imwe kana mumwe nemumwe. Market segmentation - chirongwa yavaive zvimwe parameters kuti kusiyanisa rimwe boka nomumwe. Mumwe vatengi kubvira imwe inogona kusiyanisa nzvimbo yake yaanogara, miitiro, munzanga, zvitendero, uye kunyange mafungiro. Kufungisisa kupesana zvose izvi, kambani anogona kubereka zvigadzirwa yakasiyana-siyana chidimbu. Nerimwe boka iri sezvingatarisirwa zvakasiyana mumwe. Mumwe musiyano ndiyo nhamba yavo. Makambani akawanda mukanyanya chete pamusoro kupfuura dzakawanda boka. Kunyange kune makambani akawanda, izvo pfungwa imwe rakamanikana chidimbu. Izvi zvinobvumira kuti vadzivise guru makwikwi uye vane nguva vatengi. Segmentation unokubvumira kuongorora nani vatengi ayo, uyewo ndevapi mapoka haashandisi basa imwe kambani. Saka, zviri segmentation mumusika - icho chinhu chinokosha mabasa chero boka. Fani iyi yakavakirwa nheyo.

Market segmentation misimboti

Zvikamu ingasiyana akawanda zvinodiwa:

1. Nepariri. Vatengi inogona rakakamurwa dzomumaguta uye vokumaruwa, uyewo munharaunda - munzvimbo, mumaguta uye kunyange nyika.
2. By wevanotungamirira. Rakajairika ndiyo kuparadzana vangangozova vatengi nokuchembera, mari pamwero uye zvomumba chinzvimbo. Pakati pezvimwe: chitendero uye basa.
3. Maererano psychographic hwaro. The Kupesana hwakavakirwa nevatengi zvinoitwa zvikuru munhu. Kune nzira dzakasiyana-siyana kuti Pakusarudza psychographic mhando munhu uko musika segmentation. Muenzaniso ringabatanidza kuzivikanwa mumwe mapoka maviri - kuti psihotsentrikam kana allotsentrikam.

Pakati pezvimwe zvinhu zvinoita govera vatengi kubudikidza ukama hwavo kugadzirwa, zvinodyiwa manyorerwo uye pahunhu hwake.

Sei govera zvikamu

The kusarudza chigadzirwa kunogona kukanganisa kwete chete zera vatengi, asiwo Somuenzaniso, mari kana nzvimbo. Naizvozvo, vazhinji nzira chichange inosimbiswa mukudzidza vatengi, kuti kujeka achava kuonekwa kune yose ezvinhu ari pamusika. Panguva iyoyowo vakawanda zviratidzo zvinoomesa zvikuru zvinhu. Zvichitaurwa zviri nyore, kuti zvimwe zvikamu, kashoma vatengi vari muboka rimwe nerimwe. Sei govera zvikamu zvacho uye chii parameters achavaponesa munhu zvechadenga zvavakanga vachida kuita.

Saka segmentation mumusika - icho muitiro zvinofanira kuitika muenzaniso chaiwo, zvichienderana zvinangwa zvavakanga vachida kuita.