Forum riri yemakambani pfuma, Kana Ipa Upenyu panzvimbo?

Forum ON yemakambani pfuma,

KANA kupa UPENYU ON THE SARUDZA?  

Kwemakore anoverengeka, Indaneti anonzi chishandiswa chine simba noruoko parinogumira zvinogona, uye hapana ichi hazvirevi nharo. Kazhinji kwezuva nezuva kunogona kunzwika kuti munhu atora rinokosha chaizvo e-mail, kutumira vamwe nzvimbo kana akawana ari mambure dzinonakidza nhau. izvi zvose zvinogona kunzi Internet "chipo vanamwari" kuti unyanzvi mune mbirikira. [2, p. 142]

Watopiwa kuedzwawo tsika, kuti zviitiko inonetsa vakawanda vanhu, zvikuru vakataura pamusoro nokuda zvavo Internet vanoshandisa mu-zvechokwadi nguva. The mwero chivimbo mune zvave akati ari kusimba kumusoro. [4, p. 310] Saka, kukurudzira nemambure chinhu chinokosha pamusoro okushambadza yose pamushandirapamwe. Pasina kukunda pamusoro rakapotsa mberi hazvibviri kuita kukunda zvechokwadi. PR paIndaneti - ndiyo kunonyanyisa mugumisiro nokuda nemutengo wakaderera.

Sezvo zvinangwa zviri pachena ukama mu pomumbure ndiwo: paumbwe kuvimbika, kujairirana zvizivikanwe, paumbwe mufananidzo zvakanaka. Mukuwedzera zvakakosha kuti PR Network kugara kutaurirana pamusoro forum, dzepaIndaneti, zvemagariro. network uye dzevakurukuri kuti "Kudziya akainangisa." [3]

Maererano ongororo mashoko - Publicity of Analytical muzinda pakati makambani kupfuura kushanda siyana sectors hwenyika, PR maturusi kuti kubudirira kwavo sezvinotevera:

- Kubatanidzwa kuratidzira uye forum;

- paIndaneti (nhau, zvabudiswa, nyaya);

- PR- nyaya dziri kutengeswa wokudhinda;

- PR Network (network, anoti, forum, dzepaIndaneti.);

- PR mabasa vatengi.

Ngatikurukurei nzvimbo nhamba 4 - PR network, izvo ndinofunga ndizvo zvazviri yakati refu-refu yacho nzira akasarudzwa. A uchida nokutarisa Forum riri pamusoro yemakambani Website, sezvo aakaudzwa chiteshi.

Forum chinangwa - mutengi rutsigiro uye paumbwe kufarira zvinhu kana mabasa. A Forum angava chikamu uchibvunzwa mibvunzo - FAQ. Zvikamu izvi kashoma rokufungwa zvikuru. Asi ichi hachisi kwakarurama. Pashure pezvose, sezvo mutemo, kwakadaro mibvunzo pamusoro ezvinhu, inopikira, zvitupa nezvimwe mureza dzinotaura. Chokwadi, mashoko ose anogona kuiswa yacho, asi haina nguva dzose kuwana zvakasimba zvakakwana kana havawani zvachose.

Chinonyanya kukosha chinangwa Forum pamusoro Website wekambani - ndiko kutsigira mubereko nevashanyi kuti zvigadzirwa kana mabasa uyewo dzidzo kuvimbika kune boka. Vaunze mutengi kudiwa zvakawanda zvakaoma. Asi ichi ndicho chikuru basa. Kugadzirisa dambudziko iri unofanira kutanga zvakarurama dzikarongwa ndandanda forum yenyu, mushanyi anogona pakarepo wofunga pamberi zvakarurama imwe chikamu. Kana chikamu chimwe nechimwe ichange iine mashoko chaiwo boka, nzvimbo vashanyi vachakwanisa nokukurumidza kuwana zvakarurama Forum uye kupindura nayo, kana mubvunzo mutsva. A mubvunzo mutsva - ndiwo kufarira mabasa, mutengi kudiwa uye kuvimbika. Pashure pezvose, kana akabvunza pamusoro mabasa, saka dzinonakidza vaenzi vako, vari ramangwana vangangozova vatengi.

Zvakakosha kuti tipe mhinduro anokwanisa - nayo anowedzera kudiwa. Panyaya iyi, guru basa reDare mafungiro zvinhu. Saka kana wagadzirira kuti zano vakasununguka avo vasiri ndiye mutengi wako, sei basa ndiro ukama makasitoma ayo, vanobhadhara? Zvino, akanyanya Forum ino, (maererano mutengi) zvikuru kubudirira uye mukurumbira kambani. Izvi zvinoreva - mabasa ayo ari kudiwa. A kudiwa iyi nyaya aumbwa kwakavakirwa unhu mabasa kana nhumbi. Kana Forum inotaura zvakajeka ako mibvunzo pamusika uye Forum anouya yakawanda vashanyi kubvunza mibvunzo, une zvakawanda vatengi uye imi muri nomazvo mumunda mavo.

Asi iwe unofanira website chero Forum? Kuti tinzwisise izvi, unofanira kupindura mibvunzo inotevera: 1) Ndiani iwe nokusangana? 2) Chinangwa ichi kana sei kuzviita?

Followers chero nzvimbo - kwete risiri boka, zviri pachena zviite zvinoverengeka segirazi zvinodiwa. Vateereri weboka muzvikwata zvakajeka (izvo vanosiyana maitiro avo Website) zvinoita kuti zvive nyore kuti mamwe Qualitative uye quantitative kuongorora. Asi chikuru chipfuro vateereri haazorambi nguva dzose kuva mhinduro yomubvunzo wokutanga (Ndiani uchava nokusangana?). Somuenzaniso, kana uri kushumira Provider 1 - 2 pagore (somuenzaniso murongi mazororo), ipapo vatengi yenyu vanoda kutaura chinhu, asi kwete mashoko kubudiswa zvivako kana incendiary muenzi vemifananidzo. Asi vaya vanopa ukama mabasa (akadai florists kana aerodizaynery) nomufaro mukuru nyanzvi mukutsinhana chinobatsira mashoko. Uye zvichida vemunharaunda yako kuchawedzera kunyange ari oga chirongwa! Shoma dzinonakidza kushambadza mukwikwidzi, asi pamwe mabasa panguva indasitiri portal - nderimwe mubvunzo.

Panyaya rakamiswa is placement zvinangwa vanofanira kuva chaizvo chaizvo. Sezvo muenzaniso sei zvingava zvakakodzera zvinogona kukonzera zvinotevera chinangwa: kukwezva vatengi itsva kuburikidza kutsvaka injini. Saka zvakwo Forums dzinokosha kwete chete nokuda kwaiye akabvunza mubvunzo, asi munhu asina kuriverenga, kuti ndicho mutengi, iye akauya nzvimbo imwe mubvunzo mu "tsvakai injini".

It saka zvinoitika kuti, pasinei vakawandisa nhaurirano mhenyu nyaya siyana (kusanganisira iwe dzinonakidza uye dzinoshanda vangangozova vatengi), mari kuramba kurongeka uye zano nomazvo kusapfuudza rinokosha reshiyo kwazvo, kureva anodzoka. Panyaya iyi, iyo Forum kunokosha utsinye kuvhara, zviri nani pane kushaya chikuva kuti kutaurirana pane vakasiya Forum. Kunyanya kana isu kufungawo chokwadi kuti nemhaka spam pamusoro Forum zvose zvebhizimisi nzvimbo inogona penalized kubudikidza kutsvaka injini.

Saka, kana kusarudza kuronga Forum riri yemakambani Website vanofanira pamuviri wayo feasibility nokupindura mibvunzo inotevera: 1) Ndiani iwe nokusangana? 2) Chinangwa ichi kana sei kuzviita? Kuona unoda sangano chokuchengeta zvekuvaka, kunyatsoongorora zvose ngozi. Nekutaura zvinangwa yacho Forum uye kuenzanisa navo chaiyo yaibvira nzvimbo. Shure zvose, izvi zvingasava zvakadaro kuti kuedza kuitwa musi uyu kukurukurirana mugero achava mukuru kupfuura mugumisiro yapihwa. Decision mumamiriro ezvinhu akadaro, zvingava kuva yezwi imwe nzvimbo (network, dzepaIndaneti, forum mamwe makambani), iyo vakatounganidzwa kubaya vateereri nekuzarura ipapo pachake chikamu uye kunogona zvikuru tibudirire. Zvinofanira kufunga kuti kunyange zvakanaka costed PR zviito zvinogona kupa zvachose zvinake, nokuti inofambiswa kugamuchira shoko haisi nguva dzose yakafanana. Saka, dzimwe nyaya yose nzira, kana pane chinangwa havachaoni zvinhu, kuitira kuvhura Forum, zvinokosha kuedza ichi kukurukurirana chiteshi. Uye kana pakarepo zvinoitika kuti kushandiswa kwayo vaizova isashande. Forum anogona nguva dzose kuva pedyo, panguva imwe chete kuti tiongorore kuti nei zvakaitika. A akagamuchira mashoko akashandiswa mberi basa.

1. Sei kuumba akakurumbira uye kunobatsira Forum [zvemagetsi upfumi]. - Access muoti: http://www.coolforum.ru/

2. Marconi, D. PR: A Comprehensive Guide / Dzho Markoni; pa. kubva Chirungu. DR Gerenava. Yu P. Leonovoy. pasi zvachose. Ed. P Eremina. Moscow, 2007.

3. Semenov, PR paIndaneti. Search injini Marketing. All of kusimudzira nzvimbo kutsvaka michini, 2011 [yemagetsi upfumi]. - Access muoti: http://www.marketingsearch.ru/article-piar_v_internete.html

4. Jaffe D. Advertising: Life pashure pokufa / Dzhozef Yaffe; Trans. kubva Chirungu. Yu Kapturevskogo. Moscow, 2007

5. Public Relations [Electronic upfumi]. - Access muoti: http://stanlykajurov.narod.ru/internetpr.htm

Halavan Ya