Zita resangano: mienzaniso. Sei zita kambani?

Kana vanoda entrepreneur zvinoreva kuhofisi mutero yokunyoresa kambani, nguva dzose zvinoita anotarisana kudikanwa kurongera zita kuti zvavakanga vachida kuita. A zvakafanana mamiriro ezvinhu apo muzvinabhizimisi haafungi nezvokukosha basa iri, uye somugumisiro guta pane dzakawanda "Story-basa" uye "Aphrodite".

Nei zvichikosha kuti mazita zvakasimba kodzero?

Kuti tipindure mubvunzo uyu, kwete hazvo kurangarira yekare mutsara kubva katuni pamusoro Captain "Troubles". Vanhu vazhinji kurerutsa kukosha zita kambani, kunyange mumwe chikuru zvinoumba munhu akwanise yokutengesa kutaura. Organizatsii- zita riri chikamu zvizivikanwe, chinotevera chinhu pamusoro Logo, chiso kambani.

Funga pamusoro zita unofanirawo panguva padariro bhizimisi racho. Pashure pezvose, mune ramangwana pa kutaurwa kweshoko vatengi vasimuke neshamwari zvakarurama imwe kambani.

Sei zita kambani, kuti zvave vabudirira

Pakusarudza zvakarurama zita vanofanira kutungamirirwa kwete chete nokuda yokusiyana. Zvinokosha nzira vari zvakare conciseness, kudekara emashoko, yokusiyana uye nezvimwe zvinhu zvaida kutendeutsa shoko nyore munyika vanozivikanwa. Vatengesi govera mitemo inobatsira kusarudza zvinodiwa kusarudza uye dzinga kukodzera. zvinhu zvokutanga pakutanga.

Sezvazvakanyorwa rambidzwa kuzodana kambani

Kune mitemo yokuti anodana kambani hwakagadzwa panguva zvemitemo chechetere. Asati mberi Funga kuti kunyatsoziva mirau iyi, kuti muchaparadza mikana zvakaipa pakarepo. Saka, sei kudana Ltd. uye kwete kutyora mutemo?

1. Zita sangano Legal usaba kare vakanyorwa mazita. Vasingazivi kana ndeimwewo vakashandisa anogona kutyora mutemo. Zvino tinofanira kupindura nepose patinogona.

2. Zita haafaniri kusiyana bedzi 100% of patented vanozivikanwa, asi asingaiti patakafanana naye. Kana creators yaiva yakakurumbira muchiso kuti vanofungidzirwa kukanganisa pamusoro Copyright, ivo, uyewo yapfuura nyaya, vane kodzero kunomhangara. Zvikurukuru hachifadzi ichava nguva apo muridzi ane nguva yokukudziridza bhizimisi rako, mari kwazvo pakushambadzira mushandirapamwe uye Logo, kupedza pamusoro matkamuistoja uye zvichingodaro. Kubva ichi zvose zvakafanira kubvisa, uye pamusoro kusvibiswa nemukurumbira uye hatisi kutaura.

3. Zita sangano harifaniri zvine mazita vanotongwa Russian Federation, hurumende masangano nemakambani dzakawanda. Uyezve, hatifaniri akataura mashoko, sezvo gurukota kana Paramende kuti zvichipomerwa nechibhende chaicho chigadzirwa mvumo kubva hurumende. The mutero havavabvumiri ane muchiso akadaro.

4. chinorambidzwa kushandisa mutauro unonyadzisira, profanities, kutukwa. Kana entrepreneur ari kuronga kupinda renyika dzakawanda, zvakakodzera kutarisira euphonious zita mumitauro yose.

5. Zita haafaniri kusika munhu kugutsikana kutsanangurwa basa zvakasimba.

Chii kutumidza

To zita unogara kwete zvakanaka shoko kana chiratidzo, zvinokosha kuita basa guru. Kunobudirira zita chinofanira chikamu zvizivikanwe uye vaunze mari.

Muitiro nokugadzirwa, kuti zvizivikanwe Marketing inonzi kutumidza. Chii? Kutumidza ndiwo matanho akawanda, izvo mberi zvinotungamirira kutsvakwa shoko - chaidzo rokuremekedza.

zvokukura zita

1. Analysis of sangano. Nezvemabasa Panguva iyi yaitaura yebhizimisi pfungwa pfungwa, kukura, kugadzirwa zvinhu kana mabasa zvaipiwa. Chii chakakosha pamusoro sangano, chii kwacho mutengo chikamu zvibereko kambani?

2. kudzidza akainangisa. The rokuremekedza inofanira rakagadzirirwa mumwe denderedzwa yevatengi, uyo vakabatanidzwa munhurume, zera, munzanga, mari pamwero, hwevakaroorana chinzvimbo uye zvichingodaro. Zvichienderana vateereri vako, unogona kufunga chero kukosha muboka iri vatengi, izvo vanogona kushandisa mutauro.

3. Funga vakwikwidzi. Brands vanofanira kuongorora makambani zvakafanana kudzidza chii yokutengesa nzira vanoshandisa kusimudzira basa renyu, sei kwavari vatengi.

4. Pamusoro hwaro rapfuura matanho matatu, chinodiwa kuti zita yemberi. Zvinokwanisika kuziva pachine sei tsamba zhinji dzinofanira kusanganisira zita, iro riri nani neshoko, uye izvo harifaniri kushandiswa.

5. Funga. Panguva iyi, zvokusarudza maererano zvinodiwa akambochera. Ava, zvikuru kubudirira vanosarudzwa - euphonious, pronounceable uye nemamwe.

6. Muchiedza nokuti chipfuro vateereri. Survey zvicharatidza pfungwa kusiya zvaunogona kusarudza, izvo munhu anowedzera kutendeseka wekambani, zita nyore kureva uye kurangarira.

7. Yakakodzera kushingaira. Kana yasarudzwa sarudzo nezvinodiwa nemutemo.

Mienzaniso vakabudirira kutumidza

Professional kutumidza rinozivisa zvinotevera mhando zita kambani:

• Abbreviations, acronyms. Vaiona anobudirira zvikuru okuremekedza, zvinosanganisira tsamba mazita kana zvikamu mashoko okutanga. Mumwe muenzaniso wakadaro ndiye Kodak. Zvakakosha kuti zita rakapiwa pfupi uye zvinozipa.
• Neologisms. zita iri, iro hakuwaniki zvakasikwa. Hapana chinonakidza kupfuura kuzvipira kutanga zita. Mienzaniso: Pepsi, Nestle. Mumwe minuses ari neologism ndechokuti zviri ungaenzaniswa ne chinhu chokuita, uye saka zvakaoma kuti kuchengetwa pakutanga.
• Transcription, nemabhii. Mamwe mashoko vatorwa kuridza kufarira Russian nenzira. Saka pakanga kupiswa kuti "Wimm-Bill-Dhan" panguva yayo, ndiye muvambi aifarira shoko "Wimbledon".
• Shandisa mazita zvakakodzera kana mazita havaoni - iguru nzira kuumba rakasiyana zita. Mienzaniso: Nemiroff, Ford, Hilton. Nzira iyi zvakanaka chete kana entrepreneur ane zita kujairika. Unogona kushandisa chero unonzi, kana uchida kuti kuitswa rokuremekedza. Disneyland - muenzaniso wakanaka.

Kune vakawanda unyanzvi kuti pave zita rakasiyana nokuti kambani. Kubva pfungwa nemaonero telemarketers uye makambani vari nenyanzvi aidaro kutumidza, zvikuru nyore vanotarisira vabereki vanosarudzira zita mwana.

How kuongorora zita kuti kusiyana

Asati kuratidza vakakanganisa muhofisi mutero, zvinokwanisika kwete kutambisa nguva uzivanewo zvizere ndandanda basa iri Civil Code.

Panewo ndandanda yemazita proprietary uye vakanyorwa trademarks paIndaneti mutero basa, ari mujinga Rospatent uye pane dzimwe mabasa. Kwakadaro anoti Znakoved.

Sei uzvidzivirire kubva makwikwi

Anobudirira zita inogona kurwiswa vakwikwidzi. Chii chichaitwa kuratidzwa? Fans kwemubairo tichiregeredza munhu akudzwe achasika boka nemazita kufanana. Somuenzaniso, kutanga Website inonzi Fasebook, mumwe kuti kutarisira kanenge chiuru akarova rimwe zuva.

Nepo kudaidzwa LLC uye kudzivisa kurwiswa zita rakanaka? Simple zvakakwana. Somuenzaniso, mashoko Vagadziri yaizivikanwa pasocial network iri muenzaniso pamusoro apa kare kunetswa zvichibvira chiperengo zvikanganiso vanoshandisa uye patented trademarks wandei nemazita zvakafanana. Uyezve, pakanga kamwe vaizviti bhuku, kufanana neshoko, uye mamwe madziro. Kuti tizvidzivirire, handiti?

Entrepreneurs vane hanya mufananidzo kambani yake, kuti asike dzakasiyana catchy zita rinogona kureva unyanzvi. Asi kuruoko kusvika uye Kuwanikwa vakasununguka nguva, unogona kuuya pamwe zita uye avo voga. Swederai pfungwa dzinonakidza uye pfungwa kunogona oga kana nekambani co-havaoni uye vabatiri. Chinonyanya kukosha mugariro - kusaregeredza mitemo kutumidza. Rombo rakanaka!