The Product Placement

Kudya pasi apa mufananidzo mashoko kwepauzima chigadzirwa kutenderwa kuti kuhwina, uye zvakawanda akarasika mukurwa chokupedzisira mutengi. Muchava hameno sei vabvumirwe kugara muruzi kana kutaura mutengi vachange akaziva? Kunyanyisa intrusive uye bothersome Product Placement "rinogona kuuraya kwako nzira kutamba kwoutsinye, nokukumbira Mhedziso nepfari yemakambani vatengi kuti chigadzirwa yako kana basa.

Yanhasi nevatengi haasi benzi, uye tarisiro aifarira sarudzo pamisika chero divi. Uye kana kundiudza kuti anosungwa kutenga mutengi, apo Zvinofanira kuenda, izvozvo achamutsira kanenge haana kunzwisisa mubvunzo, "Nei zvakadaro zvakananga, kana uchifunga kuti ndiri kuti benzi?"

Kuti mashoko enyu "Product Placement", ichi hachisi matsva kuitika kushambadza rakashandiswa, uye mune zvakanaka Soviet mumafirimu, asi yakakundwa. Somuenzaniso, tora yakakurumbira firimu rinotungamirirwa Leonida Gaydaya "Ivan Vasilievich".

Anozivikanwa furemu?

Nenavyaschevy placement, USSR mari mabhanga.

Ngatitorei kuti pfungwa imwe yenzvimbo anotambudzika, zvose - rangu kutongwa (uye ndiri kuedza panguva kukurukura sei paavhareji mutengi), "Product Placement" cinema ano. Kupanana glances akapiwa firimu, ndakanga vaidavira kuti ndakanga asiri firimu yemitambo kuti saturate Krisimasi manzwiro, asi kumba, tarisa kuburikidza mazhinji kuna Unit, pandinofanira sebenzi, kumanikidza zvose hwakanaka pakati zvawo, mumwe chete vasina kure muruoko, kuti dzinofamba nzeve. Mwari ndiregerereiwo, kuRussia kumumvuri nengano akadai: Vaeriy Bekmambetov, ari Wachowski hama, asi kana ashandisa firimu yakatarwa "The ndyaringo wematambudziko - 2" aiva mukuru kuti rinenge rose firimu akatora okushambadza vakaroorana uye Sponsors firimu?!

Ngatidyei Kutarira kubva dzevanhu zvepfungwa vezvinhu uye mabasa "Product Placement". Sezvo mubereko kwakunoitwa chokuti zvishoma kutakura chirevo chakavanzarika, kana uchida. Chirevo chakavanzarika kunoramba vafarire kupfuura chete kupfeka muviri. Innuendo sezvo nepanomboratidza, uye kwete sezvinoita popularization chinhu (mutemo asingadi kuverenga).

A zvishoma nezvenhoroondo "Product Placement".

Kukanganisa kutenda kuti "Placement" ari Parainge apo vanhuwo mufananidzo yakarasikirwa ineffectiveness kwayo, uye akava vanonzi "movie". Iye aripo, saka kutaura nguva dzose, aiva nyaya chete bhuku kana taura tii ichi mangwanani kudare Elizabeth II, apo nhasi Kesari vadya pamwe nemhuri, nzvimbo iyi pakarepo vakava kunozivikanwa. Pasinei chokwadi kuti nyaya asina kubhadharwa, asi varidzi wezvokutengeserana mavanga vasingagoni kurasikirwa mukana wokuongorora ichi muitiro.

Kana firimu "vakarangana" uye vagamuchirwa mavara chinopenya ruvara chitarisiko, ipapo nevanhu akaenzana mapfudzi ake, uye ngakurege nedokuchlivo kupfuura fuma yakafara rinodyiwa. Izvi kutsigira kwete chete tsika yavanhu, uye achiita kuda kuva netsika dzakafanana senyeredzi pamusoro chidzitiro: Auto, bvudzi ruvara, zvipfeko, zvatiri, shangu, anoona, zvokudya, uye kunyange utsi kuti vanosvuta mu Westerns. Uye rakakura kudaro Product Placement, hapana akaisa hapana kukosha Somuenzaniso, pedyo-up ari isingachinji muchiso. Vatengi achiri akatora kufarira girl, dzakanga Marlene Dietrich mu "Stage Kuvhunduka" muna 1950, kana nguva ipi dzezvipfeko Klark Geybl ari firimu - "Zvino humwe usiku" muna 1934. Kudeuka kukura akapiwa iwayo 80 - '90 remakore rechimakumi maviri, kana vakanga dzakakurumbira sitcoms, zvakasiyana mhuri firimu, TV series, izvo akafukidza vakawanda kufadza vateereri.

Product Placement chero chigadzirwa akadanwa kuti ave mukundi, sezvo pasina matambudziko, akasangana mumunda maonero rwerudyi mutengi. With mabhuku ose haana unomusuwa, kushanda kunonyanya pamusoro ita mutengano hurongwa pamwe chinozikamwa vaburitsi: tichaita bvunzai nyeredzi - imi nesu Product Placement munyaya. Uye munhu wose akafara! Sezvingatarisirwa, yakawanda ivhu kunogona kubva US pamusika nokuti mamiriro Europe aishingaira kutora yavo ibudirire chiitiko midzi kushambadza, vose vakanaka yakafanana. Handigoni kutaura zvakafanana pamusoro nzvimbo post-Soviet.

Above akacherechedza firimu uori, unprofessional "Placement", vamwe vedu, "Dorval" kune risingaperi mabhizimisi zvemari 90 -. X, uye regai zvizere chirongwa kushanda navo. Kana isu kutaura pamusoro Ukrainian budiriro uye tsika "Product Placement", haisati yanyatsosvika kuumbwa, asi kuedza delayutsya. Saka inozivikanwa kambani nhau, anoziva kuti "Placement" Ukrainian pamusika pezvitsiga pamusoro pachavo chigadzirwa: anoratidza mabasa ane chokwadi - dzinoratidza. Zvinosuruvarisa, chiitiko vakayambuka vavakidzani vedu kuchamhembe. Somuenzaniso, hazvina kunaka "Placement", kupiswa akaoma zvemangwanani muna rimwe wokuUkraine, Rating chokwadi - zvekuratidza apo vechikamu kunyange muropa kudya, munoona, anoita chisekeso. Chimwe uchenjeri Ukrainian aizova rakakodzera: "Shcho zanadto, hazvina musoro!"

Dear navo, ngatirambei kukudziridza tsika okushambadza Product Placement pachake, kubvira edu zvinodiwa. The nzira chigadzirwa rinoshandisirwa commercial, sei kubvisa shambadzo vari zvakananga mamiriro, anoti pamusoro tsika yake, zvaunokoshesa, uye tsika nemagariro!