Musimboti branding uye ABC ongororo

Branding - a yemakambani ndiani sangano. Nhoroondo branding ine yakatangira dzekare. Pane kutaura kuti zvizivikanwe ine nhamba makore ari budiriro. Inobva tsvakurudzo rinopa uchapupu hwokuti nhoroondo branding kunogona kurondwa kudzokera 2250 BC Zvinokosha kucherechedza kuti munhoroondo Russian pamusoro branding rakapfupika zvikuru. It anoruramiswa kuti vazhinji vemadzimai inozivikanwa pezvitsiga Russian - vaduku chaizvo. Munyika dzose dzenyika muchiso zvakasiyana, sezvo mutemo nokuda kusiyana mafungiro uye chipfuro nevaimuteerera. Zvinonzi kunzwisisa kuti Implementation uye kusikwa zvirongwa kusika zvizivikanwe kuvimba zvinovavarirwa vatungamiriri yemakambani.

Kuti uvandudze makwikwi pakati sangano rinoshandiswa kutsigirwa mune zvesayenzi uye methodological pakati branding. Musimboti branding ndiwo muitiro womunhu chigadzirwa Kusiyanisa uye anozivisa nematurusi kumusika nhumbi. Tinogona kutaura kuti ndicho mutauro nzanga dzemazuva ano, iyo yakavakirwa pamusika ukama.

Ngatikurukurei ABC kuongorora muna kuwana uye unonzwisisika mutauro. Uyu ndiwo mumwe zvishandiso kuziva zvigadzirwa anokosha, Mapato, mavanga imwe kambani. It inobva kurutivi Pareto mutemo, iyo inotaura kuti 20% of zviumbu nokuunza chekambani 80% purofiti. Pfungwa iyi ingashandiswa kwete chete kune zvinhu. The Kuongororwa seizvi zvinogona vatengi, munhu pfuma, bhizimisi basa.

Kuti aite ABC kuongorora ive chaiyo sangano anofanira kuchengetedzwa rokumanikidzirwa kunyoresa chinhu kuti anoongororwa, inofamba kwayo zvinoratidzwa software. Zvikasadaro, kuchava chinhu kuongorora.

Tinofanira kutanga vaunze mushumo pamusoro rokutengesa kwenguva chaiyo munguva vamwe Mapato uye uchatamisa data, somuenzaniso, mune excell. Mushumo, sezvo kushoma, kunofanira vakaongorora chinhu nyaya, kana zvigadzirwa vari vakaongorora, uye zvakananga kwakaratidza sero. Kutanga nyore nomushumo fomu iri Excel, nekuti chirongwa ichi chiri kuchinja zvikuru uye rakajairika.

Zvadaro, Data kuti arongwe mu achiburuka zvarayirwa rokutengesa. Nokuda kwaizvozvo isu uchawana yaipedzerwa uye tichakwanisa sanangurai ane 80% uye 15%.

Zvadaro, wedzera akakwidza kutengesa, kutanga vaifanira kuita, kurera kunoguma zvimwe mbiru. Somugumisiro, kuchachinja accumulative kwadzo. Apo mari akaenzana 80% kuti chakarurama yedu inodiwa kuisa kumuganhu. Zvichava saizvozvo kuwanikwa kirasi A.

Zvadaro isu tiwane kirasi B, kuvimba ichocho chinofanira kuva 15% purofiti edu. Tine kirasi. All zvigadzirwa dzasara chichange Classified muna Class C.

ABC ongororo zvinosanganisira nemakirasi matatu:

Kirasi A rine zvigadzirwa kuti vauye zvikuru Tingawaneiko sangano, kana mubereko anoongororwa. Saka, chikamu ichi chinoda chaiwo nzeve.

Kirasi B zvinosanganisira mishonga kuti vari raibhadharawo. Muchiitiko chino, vanoverengeka zvigadzirwa mukirasi iyi zvinokwanisika kuvaka kukirasi A.

Kirasi C unotora zvigadzirwa pamwe zvinogona kubvisa chikuva, sezvo zvisiri yakagwamba nechando yesangano dzesangano, nenzvimbo chikamu chinokosha nzvimbo mune dzokuchengetera uye echiShinto, yokufambisa kana uparadze munhu kupfuma. Zvinokosha kucherechedza zana unobereka ABC pachisara regai kukurumidza mhedziso zvakadaro kure, kusvikira muchiona guru mufananidzo.

With midziyo ongororo zvinoita uye zvakakodzera kuedza. Profit, turnover, kwakakomba rokutengesa angawedzera ari kuongorora. Ndapedza dzakasiyana siyana ongororo iyi, tinogona kuwana kirasi vasanganiswa AB kana SA Somuenzaniso, turnover + zvisingabatsiri. Kunyange kuongorora ichi hunoratidza musimboti muchiso, huri musiyano pakati private zvinodiwa kuti kubatanidza zvido zvakafanana ndima.