International Advertising Festival "Cannes Lions". Vakundi omutambo "Cannes Lions" muna 2015

Festival Advertising wakaitwa gore negore Cannes, France. Asi haisi makwikwi vhidhiyo uye fotoprezentatsy. Uyu chaiye okusika extravaganza vanomirira husiri nyore kuwana wevanyori yakanakisisa kushambadza kubva pasi pose. Geniuses pfungwa okusika vanounzwa kumutambo "Cannes Lions" zvavo kupfuura yepakutanga, anobudirira zvikuru, uye dzimwe nguva chinonyanya chibhende mabasa. The weNobel ndiye mureza yokutengesa uye anoyemurika kwemakore akawanda.

History of Festival Advertising

It yagara dzakabudirira, kuti vatambi uye vatungamiriri paakavapa nokuda mafirimu avo, uye vaimbi - nemimhanzi kwavo. Aimbova ndiye "Oscar", wechipiri - "Grammy". Asi indasitiri kuti kushambadzira bhizimisi haidereri matarenda vanhu basa. Ivo - chete rokusika uye vaida zvinzvimbo sezvo vatambi. Uye kana zvakadaro, sei mune mirayiridzo iyi hapana nomukurumbira munyika yose mubayiro? Hazvina pfungwa iyi uye akauya pamwe boka vanoshambadzira. Panguva iyoyo vakanga vachitengesa nguva vasati mabhaisikopu pane dzemitambo, izvo chakaita kuti vafunge nezvokusika dzinonyanya kukoshesa kumusika. Uye rakafuridzirwa pfungwa iyi yakasarudza akawana nevamwe vavo. Vakanga akafuridzirwa yakakurumbira Cannes Film Festival , yakanga hwacho zvinobudirira kwemakore 14, uye muna 1954 nyika akaona mutambo yokutanga nokuda pakushambadzira creators. Pakutanga chakaitirwa kwete Cannes asiwo Venice, uye muna 1977 ari makwikwi awana musha wayo zvechigarire uye chave chete muna Cannes.

Golden Lions Festival

International Festival "Cannes Lions" kushambadzira ine kuchiva mibayiro. Uye hazvishamisi kuti ndaviga statuette yakagadzirirwa chokudada zvikara - neshumba. Izvi inofananidza - kupfuura kuchiva mubayiro vashandi vose yokutengesa indasitiri pose. Sezvingatarisirwa, zvikuru nomukurumbira - dzendarama shumba. mhando iyi kushambadzira nzvimbo rokutanga ushasha. Asi "sirivha" uye "ndarira" havasi zvishoma rukudzo uye rusarura nevamwe uye vateereri, nemhaka yokuwanda vachiriita vaiongorora nyaya anosarudza mashoma here vakadzikama.

Kuwanda nominations kunowedzera ose gore. Nhasi pamutambo "Cannes Lions" dzinoturwa uye TV, uye vatambi, uye zvokunze, uye kunyange redhiyo zvokushambadzira.

An kushambadza mutambo dzakawanda

Ose gore muna June muna Cannes, mazororo French anouya - pano mazuva manomwe Mutambo "Cannes Lions" zvokushambadzira. Pose nayo Kunokwezva vanenge 10 000 vamiriri indasitiri yokutengesa uye zvokushambadzira basa. Hazvina chete makwikwi, asiwo chikuva kuti kugovana zvatinoziva uye matambudziko nokukurumidza.

In Cannes vakauya vanopfuura zviuru 16 mabasa, mazano uye mharidzo vanoumba pashoo pamutambo. Uyezve, misangano chiremera vamiririri makambani anoshambadzira. Uye, chokwadi, anofambisa nemakwikwi, apo vatongi asingasaruri anosarudza zvomunda woga woga.

Nominations ari makwikwi purogiramu romutambo

Sezvo chikamu anoratidza achisvetukasvetuka mazuva vaiongorora nyaya anosarudza vakundi zvinotevera Categories:

• Film.
• Press uye Outdoor.
• Cyber Lions.
• Media Lions.
• Direct Shumba.
• Promo Lions.
• Titanium Lions.

Kuwedzera Mapato aya, pane makwikwi kuti ruzivo vanoshambadza, ivo vakundi iyo uyewo akacherekedza mutambo mibayiro. makwikwi iyi inoitwa mukati yechinangwa chirongwa vechidiki, uye kunosanganisira uyewo gala manheru revechiduku vakwikwidzi. Uyezve, mutambo panoratidza mubairo "Chain Pagore", "Agency Pagore" uye "muorivhi bazi" (nokuti zvakanaka kugadzirwa Studios). Zvose izvi uye pane makwikwi pakati zvokushambadza, "Cannes Lions".

nenhume International uye vatongi

Pamutambo "Cannes Lions" kunounza pamwechete vamiririri yokutengesa indasitiri kubva pose. Kubva neimwe pokuita nyika nhengo inoti 2: copywriter uye zvakasikwa mutungamiriri. Kana vatongi, pachine hapana zvishoma kunyatsoteerera. mamiriro ayo ine negore vanoremekedzwa zvikuru uye inonyatsozivikanwa nyanzvi mune pakushambadzira kumusika maviri kunyika. Zvinofadza kuti kuva mumiririri vatongi iri kamwe zvinogoneka chete. chokuratidza ichi, pamwe kwakakomba zvikuru, munhu zvakaoma zvechokwadi vakasarudzwa mabasa vechikamu, zvichiita mubayiro yomutambo ine repamusoro mubayiro wakadaro. Somuenzaniso, kana kambani aigona kuwana "Cannes shumba" haasi munokosha muchirumbidza zvimwe pamabasa ayo: mubayiro huru - ndiko sechivimbiso professionalism pakati Kumukundi.

Makambani Russian muna Advertising Festival

basa Russian nerimwe gore mubasa makwikwi purogiramu romutambo. Uye vanhu vedu vakaramba paakavapa chinzvimbo chepamusoro-soro mubayiro. Somuenzaniso, pasocial chirongwa inoshandiswa "Sunrise" anonzi "simba enyika kushanda" muna 2013, iye akaunganidza chine mibayiro: ndarira, sirivha nendarama shanu neshumba.

A gore apfuura, sangano Leo Burnett Moscow yakagamuchirawo "ndarama" nokuda firimu "The Ring mufaro", raakasikira kambani "McDonald kuti." Uye muna 2011, ndiye chikwata akunda vamwe Lion vari muchikwata che Outdoor zvokushambadzira. Saka kuziva creators Russian pamusoro dzakawanda chechetere - havasi zvechienzi.

Panopera mutambo vakwikwidzi kuunza basa ravo kudzokera Russia uye kuti mharidzo mumaguta akasiyana apo unogona kuona kwete bedzi kushambadza vomunyika yedu, asiwo racho-vakundi ari "Cannes Lions". Moscow, pamwe St. Petersburg uye mamwe maguta makuru, inzvimbo kugara vakabata zvinoratidzwa akadaro.

Outdoor Advertising Festival 2015

Chimwe chezvinhu zvikuru uye zvakasikwa nominations ndiyo Outdoor zvokushambadzira. Izvi mireza uye mapepa vakagovera zvakapoteredza guta. Chavainyanya basa - kuti ndirumbidzwe. Uye ichi muboka basa, zvichida kupfuura fungidzira uye okusika vanoshambadzira zvose.

gore uyu kuMutambo uye zvakare akapa kupfuura kujairika uye catchy basa muboka Outdoor.

The weNobel vari muchikwata che panze okushambadza rava Apple ane pamwe pfungwa yake World Gallery, yakatsaurirwa kukosha mifananidzo yakatorwa pamwe smartphone wako. Mushandirapamwe aiva akabudirira munyika 25. mudzidzi mifananidzo All akaita basa iri kunogona kuonekwa paIndaneti kana terevhizheni zvokushambadza Apple.

Kuzivisa wachi bhasikoro Rental Aires, aiva mumwe mukundi muboka. The chikuru Pfungwa zvikwangwani - yakasimba dzinongoitika kukwezvana.

Bright gore rino nominees:

- chevana Fund UNICEF, okushambadza pakutsigira pakurwisa kudheerera paIndaneti;

- kushambadza Ecofill, akaratidza kuva chakajeka pamusoro dzaimirirwa uye anomiririra anodhinda katuriji upenyu kutenderera;

- Advertising Honda munyengeri - Alghanim Motors, izvo akaratidza kuona ndyaringo iri oma nezvavanoita veko vakanga vakatsauka kuti vatyairi;

- Campaign Nditarirei, vachikurudzira vakadzi kwete kushivirira mhirizhonga, uye vamwe.

Festival Advertising "Cannes Lions 2015". vakundi

Muna 2015, ndarama "Cannes Lions" vakagamuchira rutsigiro, achiratidza inopinza dzemagariro uye paruzhinji nyaya. Pakati pavo - sotsreklama kunangana nhengo dzokubereka cheka; kuminyuka pamwe chete chirongwa Coca cola; Advertising nokuti Museum of Great Patriotic War mutaundi Meaux; kuzivisa ruomba, anokwanisa kudzivirira ngozi yokuva nekenza yemazamu.

Kuwedzera kune chakasimba zvokukurumidzira zvinetso vanhu pamutambo uye akaona nyore okusika zvirongwa. Somuenzaniso, mashoko Smart muchiso chibhende nhimbe, kunangana ayo yepedyo vakwikwidzi. Kana pfungwa yakanaka pamusoro Air Asia vendege, uine mapopoma nezvimwe kunaka Thailand pasi mutsika vashanyi. Kana inofadza kuzivisa Mars, iyo inoratidza kavha zvokudya mhuka kuti akaputsa nekatsi. Well kana caustic chaizvo basa Brewer, umo mune tsigiro yakajeka chokupedzisira regore rakapera FIFA World Cup.

Golden Lion - kushambadza "Oscar" yokutengesa indasitiri

Award gore rinounza pamwechete vaenzi vakawanda munyika yose pamusoro riviéra French. A makwikwi chikuru munzvimbo - the Palais of Festivals and of Congrès. Patova akati yakakwirira mamiriro pamutambo, nokuti simba kwete chete pane makambani anoshambadzira, asiwo unyanzvi nyika. Chiitiko "Cannes Lions" pave rusununguko uye okugadzira zvinhu, cohesion uye mavambo, asi mhiri kuti, mutambo inoratidza nyore mumakwikwi zvakafanira padanho sangano uye simba zvakakwana. Chiitiko ichi ndechimwe nemagariro zviitiko gumi chinokosha muFrance, pamwe yakakurumbira Cannes Film Festival.

Kunze kwaizvozvo zvose, kuti makwikwi "Theoulesurmer Lions" zvokushambadza - ndiyo musimboti musangano vanamuzvinabhizimisi uye makambani kushanda makambani anoshambadzira, nzvimbo kukurukura nyaya dzakasiyana-siyana uye maindasitiri mhinduro vange kukura kwayo, kuchinja kunokosha ruzivo creators akapoteredza nhandare.

Saka, mashoko shoma "Cannes Lions" - ndeimwe yenzvimbo inozivikanwa uye yakakwirira-Profile nyika mitambo. Inogona kupa kutanga nokuda beginners uye kuchengeta mazita akakurumbira. Panguva makwikwi hazvina basa kuti gwara kana mari, chinhu chikuru - okugadzira zvinhu uye zvakasikwa kufunga, vachibvumira kuhwina zvinonyanya yakanakisisa.