FMCG-musika absorbs ino

Vanhu kushanda chitoro kutengeserana, mashoko okuti "musika FMCG» akadzokorora kanoverengeka pazuva. Kunyange zvazvo vakawanda havana kunyatsonzwisisa zvaireva Acronym ichi. Fast zvinofamba Consumer Goods - FMCG (kutsanya kana winding- nevatengi zvinhu). Zvinonzwisisika, runofanira kuva chingwa, mukaka, kutsenga chingamu, fodya, mhuri nhumbi.

Kwete nyore: kuti dzakanyorwa zvigadzirwa vakakamurwa muzvikwata zvitatu. Chete mumwe wavo anogona kunzi chigadzirwa vanobatanidzwa FMCG-musika - iri kutsenga chingamu uye fodya. Classic zviratidzo zvinhu chokuita chikamu ichi:

1. Low mutengo.
2. The pasi profitability yacho mugadziri.
3. Yakakwirira kakawanda kutenga.
4. Mukana kuti kuwedzera kudiwa kuburikidza yokutengesa zvinhu.
5. Short kushandiswa izwi.
6. Asina kumbotanga achitenga kusarudza.

Kubva ichi zvinoreva kuti midziyo yemagetsi haana kuiswawo pakati FMCG-musika. Ngatitii firiji: chisarudzo kutenga unogamuchirwa nokungwaririra, chisarudzo chakaitwa kwenguva refu, tinofanira kutenga chinovapo kana akwegura hunonyengera kana usingachashandi. Izvi zvinoitika kashoma. Chingwa mukaka: mhuri dzose anotenga zvinhu izvi zuva nezuva. Asi yaipedzerwa kutenga nhumbi izvi hazvigoni kukanganiswa. Kana mhuri unoparadza mumwe chingwa pazuva, hapana shambadzo haamanikidzi kudya zvakawanda. chete unhu uye mutengo kufurira chisarudzo kutenga chingwa kubva yakananga mugadziri, hafu-akabika chingwa hapana yokutengesa uchaponesa.

Zvataurwa inoratidza imwe chepfungwa chigadzirwa vanobatanidzwa FMCG-musika: mutengi haafungi zvakakodzera chaizvo. Kutaura zvazviri, hapana chingamu kuita pasina fodya, zvakare. Zvechokwadi, kubvira pakuzvarwa kusvika nguva apo mudzanga rava faniro, murume zvakanaka kuita pasina chikakananda.

Chokwadi chokuti zvinhu izvi vane yakaderera purofiti mumucheto, zvikaita vaburitsi pamwe ruzivo vari FMCG pamusika, kukurudzira kukura kwayo, achishandisa nzira mbiri:

• sezvo zvikuru sezvo zvichiita kuti vazivise kwokupedzisira mutengi nezvekukosha uye kudiwa nhumbi;
• kuti chigadzirwa sezvo nyore sezvinobvira kuti mugumo user.

Wokutanga zvinoitwa pakushambadzira. Izvi zvinogona kuva pachena kushambadzira: mireza, mireza, kushambadza munhau. Yakavanzwa kushambadza (huru gamba pane akatevedzana unoisa remidzanga yefodya - hwepedyo-up kuti aparadzane wechipiri), nyaya tsika-chakagadzirwa "nyanzvi yakazvimirira" pamusoro zvikomborero chigadzirwa, dzimwe nzira kupesvedzera subconscious fungwa mutengi.

Wechipiri kunoitika kurwira nzvimbo pasherefu ari retailer. Pano uye muripo nzvimbo iri pasherefu munzvimbo kufadza mukana rwokutenga (sezvo pedyo sezvinobvira kuti keshiya panguva mutengi maziso). Panguva iyoyo basa pamwe pasherefu yakadzidziswa merchandisers, ane basa - display mishonga pasherefu maererano nemashoko yemakambani mitemo uye planograms. Kana chigadzirwa zvinoda Refrigeration asati kushandisa, ari mugadziri ichapa munhu chitoro retailer kurenda firiji pamwe Logo kambani.

Mukuwedzera, vagadziri vari kuramba kuita zviito kusimudzira mavanga avo, FMCG-musika haadi kumhara pamusoro laurels dzavo. Zvinofanira kuva kambani imwe ikapenya mvura kuderedza yokutengesa kuitwa, sezvo iye pakarepo anorasikirwa musika mugove. Nokufamba riri neurolinguistic zvirongwa uye okutengesa tsvimbo; vanhu vaiita kamwe kutengesa pasoda mufashoni, haangatongooni mvura iri kukwikwidza kambani.