Direct Marketing

Marketing - ndiko kugutsikana nenhumbi kana mabasa kune imwe mapoka nevanhu uyo kambani akasikwa.

Munguva ruzivo rwokugadzira uye zvemakwikwi mabhizimisi murwi, yokutengesa chinhu chinokosha mubhizimisi Kutarisira, nekuti zvakarurama nzira achagara kukwanisa kutora boka unotevera padanho kana kudzivirira kuparadzwa kwaro.

Direct yokutengesa - ichi kubva yokutengesa mhando yokukurukurirana, inotsvaka Nhaurirano wacho mutengi uye rakagadzirirwa pakarepo norudaviro kwaari. Direct yokutengesa anogona kuitwa: mumwe Sales, tsamba-tsamba, foni kana kuti e-mail Angaswera, vakawanda, vose vanogona kufurira mutengi kutenga kana chiito.

Direct yokutengesa inogona kukamurwa:

Single-pavaipfuura - mutengi anopindura shoko womubhodhoro kutenga zvinhu.

Vaviri-Danho - usati kutenga mutengi anofanira kuita chero chinhu, akadai kupa fomu kana kutarisa.

Negative vakasarudzwa - mutengi achagamuchira mashoko kusvikira nguva yakadai haazoregi kuramba kunyora.

Direct yokutengesa ari kuwedzera kukurumbira kuRussia, nokuti kunoita kuti kuratidza mashoko mutengi shoma mutengo. Uyewo, mumwe mukuru zvakanakira - zviri nomumwe kukurukurirana. The boka, izvo ane Database mashoko pamusoro vatengi, ane kuwana tsamba uye kufanana pachake kune addressee, iyo anowedzera kukurukurirana kunyatsoshanda kubudikidza anenge 100%.

Ose zuva, kuenda email, unogona kuona tsamba mu "spam" forodha, kana tubhuku mu mailbox yako - ichi rakananga yokutengesa. Vakawanda mashoko havana kusvika addressee kana ukasvika pakarepo akatumira tsvina. To vanhu kuongororwa kana ruzivo mhindu kwaari, zvinotora mumasekonzi 2 chete. Mushure rokutanga 2-wechipiri kupima, otanga kuverenga kana kupotsera mudengu. Yose Zvikwata vari kushanda kuti pave mharidzo mishonga uye mabasa kuti mutengi Kanenge verenga shoko, uye rose uri - kuti tsamba saka kuti mutengi akagamuchira.

Direct yokutengesa ndiwo no mazita vaitaura kuti dzakasiyana-siyana mailboxes, ichi kubatana okutengesa maneja pamwe nemhosva kwete chete. Miti iyi ndiyo imwe yenzvimbo dzine mukurumbira siyana zvakananga yokutengesa munyika.

Ngatimboonai zvakananga yokutengesa kwenzira muenzaniso COLIN'S zvitoro nzira. Muna 2006 boka akasuma COLIN'S dhisikaundi kadhi hurongwa. Cards vari rakapa pasi kutenga uye kupedzisa remibvunzo. Maererano zvabuda vakawana pachavo Data wakaitwa mutengi kuongorora uye akasimbisa kubaya vateereri. Shops COLIN'S - ari yeUnited network, saka kuti mumwe nharaunda uye chitoro achawana yakasiyana chipfuro vateereri. Direct Marketing (kambani mienzaniso COLIN'S inoratidza kuti pakusarudza nzira inofanira kuswedera comprehensively) iyi nyaya kwaibatsira.

Nemhaka ruzivo vatengi ayo, kambani kwakasimbiswa anobudirira zvirongwa zvakananga yokutengesa - SMS no, telemarketing, e-mail yokutengesa, izvo akabvumira boka kuti nguva dzose gara "vachikurukura" pamwe makasitoma avo.

Kubva mumuenzaniso uyu tinogona kuona kuti chero yokutengesa, kusanganisira zvakananga, muri kunzwisisa pezvakaitwa multi-sandara, izvo zvinosanganisira tsvakurudzo pamusika, mumwe mugove zvakajeka CA uye tsanangudzo nzira.