Boka kuongorora muna Marketing

basa Modern hazvibviri pasina kushandisa Indaneti. Ungave kutengesa chinhu kana zvibereko. Vachizvida ruzivo, asi nyore nzira kuwana nayo - a padandemutande kutsvaka. Uyewo, kushanda zvakanaka wokushandiswa siyana yokukurukurirana migero havasi nguva dzose amenable kudzidza, asi nokuda paIndaneti zviri nyore chaizvo kuita. Chimwe chezvinhu dzakakurumbira uye ziso nzira iri kutorwa Boka kuongorora. Kufanana nevamwe tsvakurudzo maitiro causal ukama nevatengi maitiro, zvinoda kuunganidza Statistical mashoko. Internet unokubvumira kuzviita "chisingaoneki" nokuti muiti. Pashure pezvose, pano chepakarepo ose mutengi chiito - kubva pakutanga kushanya musi kusvika nguva yavanopedzera papeji imwe neimwe.

Statistics muushumiri Marketing

Kunenge kuti nhasi kuchine nyanzvi avo kuti shoko "Marketing" iri zvichishandurwa se "okushambadza" uye "Kutengeswa". Zvechokwadi, izvi zvinhu zviviri zvinokosha zvinoumba ari Marketing mabasa. Asi nheyo dziri kudzidza vade uye mutengi maitiro achiri. Zvino zvinhu zvose rinochinjwa kuva kutsvaka mikana nezvido izvozvo.

Uye kana isu vaitaurirana pamusoro kudzidza uye pachisara saka - nhamba kutibatsira. Kunyatsoverenga kuchengetera mutengi zvaidiwa Database kunoita kuti uongorore vade kwazvo uye kushandisa migumisiro kuongorora kufadza vabatsirwe pachavo.

telemarketers kazhinji kushandisa kuwirirana uye regression ongororo; vari kufarira kunorondedzera uye chokufenbera nzira yokudzidza vatengi. izvi zvose zvinoda hurumende ichiisa zvimwe mumiriri zvikuru (kana dzinonakidza mabhizimisi) mapoka vatengi. Kuti wakadaro kushamwaridzana uye chinotipa Boka kuongorora.

Statistical ongororo uye Commerce

The kutengesa kunge zvakajeka zvikuru kunzwisisa causal link vatengi kushandiswa. Boka ongororo kunoita kuti kuita kubudikidza muzvikwata zvisina tsarukano vatengi akawanda chikonzero. chidimbu ane nevakawanda unhu vanowanzobatwa kubudiswa (kunotenga, vachitenga uye m. p.), kuti zvikabatanidzwa kuzadzika chiitiko musi. The nhamba kutaura pamusoro boka revanhu (midziyo) anoratidza maitiro zvakafanana uye unhu. A muenzaniso nyore mumwe Boka - vashanyi, vapinda muchitoro kokutanga pavhiki pamberi New Year. Pashure pokudzidza maitiro avo, zvinokwanisika kuti vafunga pamusoro kubudirira pakushambadzira uye ezvokutengeserana kuita.

analytics

Kuti abatsire telemarketers kare kuuya Google Developers. Zvinodzidzisa zvakasiyana-siyana mabasa nokuda kudzidza e-zvokutengeserana nhamba. Zvino zvinobvira kuitisa Boka kuongorora muna Google Analytics. Kare, raifanira kuitwa kubudikidza zvairayirwa vateereri segmentation. Yaiva nguva yakawanda zvikuru uye asinganyatsoita. Zvisinei, iye zvino, boka ongororo iri kuitwa kwaita. Analytics anogona chete gadzirisa mashoko parameters sezvawakachitarira zvinodiwa.

Mushumo Data ndiwo goho sezvo patafura uye yekufamba kwenguva. mapoka mana parameters zvinogona chakachinja pazviruva, iyo anoshandisa Boka kuongorora.

Boka Type ndiyo vanhuwo unhu runobatanidza chaiwo boka nevashanyi. Size inogona dzikarongwa nenguva: zuva chairo, vhiki, mwedzi. Kana wasarudza "vhiki" Somuenzaniso, boka rose rokutanga mushumo kuda kushanyira nzvimbo kwevhiki raanotaura rimwe boka.

Zvadaro unogona kushandura "nhamba". Variability pano anouya Browsing, chechikamu nguva, nhamba yevanhu, etc. Uye vokupedzisira kuzvipedza - "Musi Range". With ichi chinhu, asi nyanzvi rinova zvinobvira chamber zvakaitwa Boka panguva nguva wakaratidzwa pokutangira kuti magetsi musi. Kusarudza muzvikwata zvisina tsarukano mazuva, zvinofanira kurangarirwa kuti boka chichagadzirirwa zvokuratidza, uye simba kuti maitiro nevashanyi - iri pembiru.

How kushandisa migumisiro ongororo

Aongorora mishumo, zvinokwanisika kuti kuronda kakawanda kuti mutengi unodzokera nzvimbo. Kuenzanisa quantitative zviratidzi kuronga placement kuti tigutsikane panzvimbo ichapa mukana kunzwisisa chii nezvido uye chinokwezva vatengi.

Somuenzaniso, rimwe boka nevashanyi riri dzinounzwa maererano nenyaya iri akadzokera nzvimbo ne "kuramba". Kurera Plan placement ezvokushambadzira zvinhu wakabatisisa chero migove kana kuona zvinhu zvitsva aripo panguva yokutanga kushanya kune mapeji aya vatengi dzenyu, zvinokwanisika kuti vafunga pamusoro chii Akakwezva vangangozova vatengi. anobatsira kuvandudza chekambani unongotaura. Rinoshandiswa sezvo Boka kuongorora muna kumusika. Inoita kunyanya zvakananga uye zvakanaka govera okushambadza bhajeti uye pakusika vanobudirira dzokuwana yokukurukurirana.

Chii kunotsvaka

Kushandisa zvinobudirira chero Statistical zvishandiso zvakakodzera kuita regadziriro basa. Pashure pezvose, mubvunzo zvechokwadi dambudziko inopikira kutsanya mhinduro.

Zvaunofanira kuita kushandisa Boka ongororo? Zvibvunze mibvunzo mishomanana:

• Sei pane simba rokutengesa yakadaro?
• Sei kusarudza nguva (nokuti ari kushambadza Mushandirapamwe, somuenzaniso)?
• How kuona kuparadzira nguva yokuti guru mhinduro?

Hypothesize rubatsiro zvakajeka havatsananguri parameters ari Boka kuongorora.

mhedziso

Zvaakanga familiarized pamwe nezvaanogona zvitsigiro Boka kuongorora kuti Google Analytics uye kuwana pfungwa dzayo dzichipfekeka features, telemarketers chaizvo vanokwanisa kwete chete awedzere motokari iyi, asi kuti kutsausa munhu zvinogona mutengi (the akangoverengawo muenzi) kuti mutengi.

Paumbwe wacho Mishumo kupa nganyatsozivi zvaidiwa kubaya vateereri kuchakubatsira kunzwisisa wake sei basa rako kana uri uchingoti paIndaneti mashoko nyaya kana Special kukwidziridzwa vanopa. Chero Marketing kuitwa anofanira zvemari anoruramiswa. Boka pachisara CLTV, Unit Economics - chero nzira kudzidza maitiro yevatengi ndehwokuti kuziva nhamba "mutengo-vanobatsirwa" uye ayo Optimization.

Asi usaenda kure uye. Daily zvichiongororwa agopa isiri pamusoro vavariro yevatengi vanoshanyira yekambani Website. Yaiva refu akataura pamusoro vamiririri chete Boka kuchaita kuti chamber uye zvakarurama kududzira nokuchinja mutengi maitiro.