Benchmarking - ndiye zvose

Kana isu kududzira kubva Chirungu shoko «benchmarking», zvinoitika: bhenji - nzvimbo, zvichiratidza - kupembera. Ndiko kuti "kuita notch", "tara gwapa". Zvinorehwa iri kuchakubatsira kunzwisisa Russian chirevo: "Smart anodzidza kubva pazvikanganiso vamwe ', benzi - pachavo." Saka, benchmarking - ichi ndicho chikamu shoko rokutanga.

Kunyatsofunga - iri kuenzanisa zvavo mabasa nevaya anobudirira zvikuru vakwikwidzi. Ongororo iyi rinoitwa kwete zvokungonakidzwa, asi kuti vafunga pamusoro pachako basa rayo, kuwana zvikanganiso nezvikanganiso. Zvadaro, kuti avaruramise uye kuenderera mberi.

Kuenzanisira pfungwa, yeuka mumwe zvavanoisa ikozvino European. "Business - zviri yebhasikoro: pedaling - kufamba nokukurumidza, kumisa pedaling - ukapfugama." Standing zvakadaro hakushande - achaita kusviba. Saka basa akaipa bhizimisi - kumisa kufambira mberi ichi. Regai mari kukura kumusika.

Nyanzvi kusiyanisa pakati nezvemarudzi mana muitiro uyu zvoupfumi chaiyo :

• talk benchmarking - tikaenzanisa kuita uye chigadzirwa pachake rokutengesa vane zviratidzo zvimwe anobudirira zvikuru vakwikwidzi;
• basa - tikaenzanisa nomumwe parameters uye zviratidzo nevaya indasitiri mutungamiri (chikwata vanachiremba aidzidzisa);
• yemakwikwi benchmarking - kuongorora mashoko pamusoro mabhizimisi ane mutsvakurudzi indasitiri;
• zvemukati - the kuongorora basa mumapoka mukati sangano iri parameters amenable ringanidzo.

Somuenzaniso, Hewlett-Packard Company kamwe ichiitwa kushanda benchmarking kuitira kubvisa backlog zvayo vakwikwidzi Japanese. Vakadzidza maindex akatora nguva kuti recoupment. Kudzidza kuva nzira nokuda pakuzadzisa chigadzirwa. On zvabuda zvinogona kutongwa kubva plethora mahofisi midziyo pamwe HP Logo muhofisi ose.

Huru kuomerwa marondedzerero benchmarking - ndiko kuti vakwikwidzi vari kurerekera kuudza zvakavanzika kubudirira kwavo. Commercial ruzivo yapera, uye oedza kundoitora semhosva maindasitiri vasori. Naizvozvo, migumisiro pane chikamu kukanganisa.

Vamwe zvekungofungira anogona kuwanika zvakafanana nemashoko dzakawanda ISO-9000 mitemo. benchmarking uye ISO-9000 zvinangwa vanofanira kuwana yakakwirira-pamwero mwero haisi chete kokupedzisira chigadzirwa asiwo Pose pavaipfuura kwacho.

"Ford," The muenzaniso boka. Pakazosvika 1986, chakakomba kuderera vakauya kambani. maindasitiri Zirume mamaneja tsvakurudzo benchmarking, izvo zvakaita nokubudiswa Ford Taurus - wokutanga mberi-nemavhiri yokutevedzera yacho hanya. Chisarudzo kushongedzera pamberi-nemavhiri motokari waiva mugumisiro ari kuongorora mabasa vakabudirira vakwikwidzi - Chrysler uye General Motors. Kuwedzera kune zvose-nemavhiri, asi kugadzirwa motokari mamwe makambani lag zvinhu kubva padyo vakwikwidzi vanobviswa nezvarwo. Somugumisiro, Taurus akava motokari yegore, uye migumisiro rokutengesa dzose nguva aiva somumwe shanu yakanakisisa-kutengesa motokari kubva Ford.

I tichifunga kuti benchmarking - ndiko Kunoshandiswa kuramba uchinzwa kuti kwendangariro. Kana imwe chete pokushandisa kubudirira ichava pfupi, sezvo akatendeukira chete Taurus: kwete vakaongorora mu mashomanana akatevera, kuti zvikanganiso mumotokari akaita zvichemo kubva motokari varidzi. Izvi zvinoshamisa akaderedza kutengesa ose akati chiratidzo.