Analysis guru: danho kurairirwa

Mumwe zvekuvaka ane kupindirana kwemuvanzrira wezvirevo nemabviro chinoumba, inova webmaster kushandisa mazwi akadzama, mitsara uye Links. Kuverenga munhu anoziva pamberi saturate kugutsikana nzvimbo, unofanira kunzwisisa kuti cheboka rake, kureva kuti inodzidzisa anotarira kuburikidza search engine, mune mamwe mazwi, kuongorora kuti kutsvaka mubvunzo. To mirayiridzo inokosha sei dzika izvozvo, unofanira kunzwisisa chii chiri kutsvaka mubvunzo.

Kiyi mashoko uye kutsvaka mubvunzo

Keyword kana okuti - ndizvo zvatinofanira kuzozivisa kupinda Google tsvaga mutsetse kana Yandex. On kutsvaka ichi chinokosha injini pokutanga nzvimbo kupindirana kwemuvanzrira wezvirevo nemabviro tsanga uye anopa vari kupfuura akakodzera, t. E. dzinoenderana kutsvaka zvinodiwa. zvekuvaka nzvimbo iri kunoyerwa dzaro dzose update, relink, bhuku bhuku uremu uye nevamwe vakawanda. Asi kiyi, Chokwadi, kunoita kuverenga nzvimbo kugutsikana akakodzera aitaurwa yakakurumbira dzakataurwa naJesu.

ongororo Tools

Unoziva sei chii, kupi uye kana inodzidzisa ari kutsvaka, uye chii kiyi inoshandiswa murugwaro tigutsikane? Unogona kutora mukabhuku uye kunyora pasi vaunofunga muri yakakodzera kusarudza kuti inodzidzisa anogona "ngarurege" kupinda kutsvaka bhokisi, uye iwe unogona kurerutsa danho iri uye kushandisa Keyword kubva aitungamirira kutsvaka injini:

• nokuti Google - adwords.google.com;
• nokuti "Yandex" - wordstat.yandex.ru;
• nokuti Rambler - adstat.rambler.ru;
• nokuti Mail - webmaster.mail.ru.

The kuongorora kutsvaka queries uye nzvimbo vakwikwidzi chinotanga danho iri - vaigadzirira mazita mashoko anokosha.

Search kiyi

Yokuzvisarudzira search injini apo uchida kufamba, unofanira kuenda mumwe mabasa pamusoro apa. Somuenzaniso, kana uri kuitisa kuongorora kuti kutsvaka queries mu "Yandex", ipapo unofanira kushanyira nzvimbo wordstat.yandex.ru, kutaridzwa nzvimbo kuti uri kuda (guta chaiwo, nyika, kana kusarudza zvose kumatunhu) uye ari kutsvaka bhokisi kupinda guru. "Yandex Analytics" kutiunzira mazita maviri - wokutanga kupiwa zvose iwe vaitsvaka nemashoko akapinda, ari wechipiri - uye anoda anoreva zvakafanana, zvakafanana vaya wamunotsvaka. Plus mumutsetse mumwe nomumwe anoratidza kangani chikumbiro wakatangwa nomwedzi rokupedzisira. Iwe sarudza nyaya inonyanya kufarirwa uye pedyo zvaanoreva kwako kiyi uye avo maererano ndiyo kupindirana kwemuvanzrira wezvirevo nemabviro chinoumba nzvimbo, kureva, iwe nyora magwaro, kushandisa izvi anokosha zvirevo.

Analysis pamusoro Google tsvaga queries ane chete uchishandisa pfungwa, asi kuti pano kuona nhamba zvaunofanira kunyoresa sezvo mushambadziri. Asi iwe unogona kuona kwete zvikuru nevanhu anotsvaka asiwo padanho makwikwi ari kutsvaka kiyi, uye fungidzira mutengo chete watinya zvokushambadzira.

Zvinokosha kuti kuongorora kutsvaka mubvunzo chaiitirwa musi mumwe chigadzirwa, kana totaura paIndaneti kuchitoro. Somuenzaniso, imwe nzvimbo ine kuvakwa-music njanji Nhamba zvakakwana chete shoko "sando". Izvi zvinofanira kuitwa nomumwe Range chinzvimbo.

Preparation kupindirana kwemuvanzrira wezvirevo nemabviro moyo

Vakagamuchira makiyi zvinokosha nemazvo kupinda acho:

• vane kazhinji kuitika nenzira dzakasiyana shoko siyana, kusanganisira zvakananga uye rakasanganiswa kupinda mune dzakachinjwa nyaya sezvo kushandisa anoreva zvakafanana;
• mufananidzo anofanira zvine siginicha ane chikumbiro chikuru;
• Chinokosha kuwanikwa mazita uye anotamisa;
• mitsara vari zvikaramba kubva murugwaro noushingi kana Italic.

pfungwa idzi dzinoratidza kuti rugwaro rwacho dzakashandisa paavhareji User, ndiani kuriverenga. Saka, yakadaro kugutsikana nzvimbo achaita zvakawanda kuvimba kubva search engine, izvo achatora naye pamusoro-mutsetse kutsvaka.

Kushanda kutsvaga

Saka, tine vakazadzwa yepamusoro nevakawanda kugutsikana nzvimbo. tinogona kumira ikoko? Chokwadika kwete. Statistics kutsvaga zvikumbiro zvikuru simba uye ari dzichichinja pasi pokudzora zvinhu zvakadai kudiwa, seasonality, dzinokura, uye vamwe. Saka, kuongorora kutsvaka queries inoda kugara motokari nokufungidzira, uye kushanda pamwe kutsvaka.

Saka, unofanira kuongorora kuti zvinhu zvachinja mushure Resource kiyi. Kuti aite izvi, kureva kuongorora services -. LoadImpact, Energoslon etc. Ivo tigokuzivisai nzvimbo websites kunotsvaka zvawanikwa imwe guru mutsara. Somuenzaniso, kutsvaka "stroymagazin Moscow" - 5th nzvimbo pa "kutenga zvokuvakisa Moscow" - 3rd nzvimbo. Uye saka zviri zvinodiwa kuita mumwe yasarudzwa kiyi. Chete saizvozvi uchanzwisisa zviri kudiwa uye zvaunoda yokugadziridza acho.

tinyatsonzwisisa kunyatsoshanda

Nzira inonyatsobudirira yokuita kuti kuitisa kuongorora kuti kutsvaka queries uye kushambadza chirongwa - "Yandeks.Metrika". Tingadzidzei nayo?

• Direct pfupiso. Maererano naye, tinodzidza iro guru (zvinhu uye mabasa), inodzidzisa akatsvaka kazhinji ari chikamu. Zvebhizimisi budiriro inogona kuitwa kusimbisa dzakakurumbira zvinhu, uye usapedza zvisingakoshi simba iri kukwidziridzwa.
• vateereri vako. Achibatsirwa "Yandex-Crypt" kuitisa kwazvo kuongorora vashanyi - zvavo munhurume, zera, munzanga (mashoko aya, tinowanzoverenga zadza kunyoresa muchimiro) sezvo vanoshanyira nzvimbo pane vanofarira kuwanikwa.
• Kushanda pamwe regulars. Kugadza pakaunda "Yandeks.Metriki", unogona chamber zvakananga vanoshandisa, akadai vaya asvika mudengu, akaita kutenga, kana akapedza panzvimbo kwemaminitsi 3, uye vamwe.
• "Arşive" inopa vakakwana pachisara unobuda sezvo chinowanzokonzera imwe nguva, zvose paruzhinji uye pasiri (imwe User kana imwe nharaunda). Saka unogona kunzwisisa, avo anobatsira kuvavarira tsvakiridzo.
• Statistical kuongorora kutsvaka queries vanofanira hazvo kuitwa tandem pamwe kunyatsoongorora pamusoro bhajeti kuti vakapedza pakushambadzira. Achibatsirwa "metrics" anogona kufungidzira kutendeuka the clicks uye vaGiriyedhi rutsigiro.
• Vanosarudzwa vachidzifudza. With basa iri, unogona kunyatsotevera kuongorora chii kushambadza gwara kunokunyaradza zvakawanda vashanyi, izvo zvinoreva kuti sezvo iwe optimize bhajeti yenyu uye achashandisa chete vanobudirira nzira kukwidziridzwa.
• Kungoda chete nzira yokuti kuongorora kutsvaka queries kunogona kuitwa mu "Google."

Simple kuongorora vakwikwidzi

Fully optimized zvekuvaka vakaongorora uye pasi kushandisa metrics nezvimwe vabatsiri akazara uye aigara achiudza, anogona pasinei zvose nokuedza kutakura zvibereko uye kwete kuti ari pamusoro kutsvaka queries. Nei izvi zvichiitika? Pamwe nokuti pane mumwe munhu anopfuura nesu. Zvinoita here chamber dzakadaro pasina zvavo mvumo kuitisa anonyatsotsvaka kuongorora vakwikwidzi 'kutsvaka queries? Zvechokwadi, hungu.

Pane nzira mbiri - nyore uye zvakaoma. Chokutanga - nyore chaizvo, asi dzimwe nguva inobudirira uye haatarisiri nguva yakawanda uye mutengo. On Keyword yenyu vanofanira kuwana kuburikidza kutsvaka injini pamusoro 5 wokutanga Topa nzvimbo uye motsvaka pamusoro maviri nzira - chatingatevedzera kugutsikana uye usability. Content kunosanganisira kunakidza, verengeka, anodzidzisa, wakawanirwa magwaro, yepamusoro mifananidzo uye Multimedia, uye zvimwe zvinhu vazadze nzvimbo. Usability - Kazhinji maonero zvekuvaka, ari nyore nzvimbo mabhatani, zvakajeka map yacho, inofambiswa, mukana kubhadhara online, kukurukurirana bhatani yokushamwaridzana network, mobile Bhaibheri, kuti ndizvo zvose chii vanoshandisa vachiti: "Tinoda kukupa hwomutambarakede inofadza zvitoro ruzivo" . Kunyange kuverenga pamusoro Fonts uye peji mamiriro anogona kukanganisa kana anoishandisa achagara yako nzvimbo kana kuenda kune mukwikwidzi.

Kana vanoyera vakwikwidzi mu izvi zvinodiwa uye akagumisa kuti une zvose kuitira, unofanira mberi kusvika, nzira chakadzama yechipiri kuongorora womumwe nzvimbo.

Depth tinyatsonzwisisa ari makwikwi

Kuti aite izvi unofanira chinokosha basa uye mumanyoro, somuenzaniso Inserp, Yazzle nevamwe. Vanogona kushandiswa kuongorora zvose Qualitative uye quantitative vakaratidza yemakwikwi nzvimbo - TIC uye PR nzvimbo, nhamba mapeji ari indekisi, achazoburuka zera, Backlinks, kubatana bhajeti, uye zvakawanda. Kuziva mashoko aya, unogona kuitisa zvakafanana pachisara uyewo vayo Website uye ona kana uchikwanisa kukwikwidzana pamwe upfumi.

Tora Kutarira mushandisi meso

Kuongororwa zvawatsvaga vachabudirira zvachose kana uchikwanisa zvakakwana kuongorora mari yavo. Chokutanga, yeuka kuti ndiwe muridzi (webmaster) kwenzvimbo, uye edza kuti vaongorore maererano zvinotevera nzira:

• Kutsanya sei monica zvekuvaka iri kuvhurwa?
• Ita design, Ndinoshandisa batsira zvakajeka apo kuti baya?
• Pane imwe favicon (Icon pamusoro Browser Tab), zvichiita nzvimbo zvikuru zvinooneka uye zvikuru hwakasimba nevamwe?
• How kuratidza nzvimbo mune dzimwe browsers pamusoro monitors siyana?
• How kuratidza nzvimbo iri Mobile shanduro?
• Verenga magwaro ose ari. dzingava pachena, kana anodzidzisa mutoro bere? Handizivi kana kuriverenga? Zviri nyore kana Sarudza iri verengeka kana Kusiyana neizvi pamusoro pakanyorwa peji?
• Zviri nyore kuwana neshamwari dzako, mazwi makurukuriro uye muripo? Clear kana nzvimbo mepu?
• Kana kuti navigation ikoko? Zviri papeji chete kana inodzidzisa anokwanisa kudzoka mudzi Directory?
• How kubvunza mubvunzo, siya kudzokorora? Pane imwe inofambiswa gadziriro?
• Ko zvakanakira nenhumbi dzinounzwa? Ndinoda kutenga kwavari?
• Pane zvakakwana unhu mifananidzo? Vanoratidza pakuonekwa chigadzirwa?
• Tingave mitengo vari? Users kazhinji siya nzvimbo nekuti havagoni vaongorore zvakawanda pano kana isingadhuri.
• Tingava promotional nhau akawedzera acquisitions zvitsva kana vari yakatopfuura? Zvichida ipapo zvakafanira kuti avabvise kuitira kuti kusika aishandisa ruzivo munhu akafa yacho?

Troubleshooting

Kutarisa pachavo kuburikidza meso mutengi uye dzinoongorora zvose zvinobvira vakwikwidzi, unogona zvikuru kuchinja nzvimbo yayo TOP kutsvaga zvabuda. How kuzviita? Chokutanga, nyora chii chinoratidzwa nokushandisa kuongorora zvawatsvaga akaratidza kukwana. Edza maximize yacho aigadzire. Nyora pasi vaya vakwikwidzi, izvo zvaiita kuti imi zvakanakira. Edza muvira zvavo tsika. Somuenzaniso, kushandura magadzirirwo, kushandura zvimwe wenyaya, wedzera mifananidzo kana mitengo.

Pasina mwedzi kana miviri musana, ongorora mari yavo kuti atsive kwaari kutsvaka, kushandisa metrics kuvhota, iyo mukanyanyisa anoishandisa kuti munguva ino. Unoona sei migumisiro yokuchinja.

pachinzvimbo mhedziso

Analysis anotsvaka seo-optimizers - the yakavimbika nzira kusimudzira nzvimbo yenyu pamusoro. Bedzi kunzwisisa sei "pumped" nzvimbo dzakakurumbira uye vakakumbira kiyi, chinyorwa, anobatanidza, mifananidzo uye zvimwe kugutsikana, sezvo zviri nyore kuti inodzidzisa, sei zvakasiyana kubva makwikwi, zvinokwanisika kuti vawane kubudirira zvabuda.