Vodka "Gzhelka": ruzivo pamusoro pemugadziri, kuumbwa nemigumisiro yekuongorora zvakasarudzwa

Iyo yakarongwa kuti iite mutambo, uye iwe hausati waita sarudzo mukufarira izvi kana kuti doro? Izvi zvakakwana zvakakwana, nokuti nhasi mashefu ezvitoro ari kungoputika nehuwandu hwezvigadzirwa. Uye kuti ungasarudza sei vodka neyakakosha chiyero chepamusoro-soro uye mutengo unonzwisisika? Nhasi tichaedza kupindura mubvunzo uyu. Pakati pemhando dzakasiyana dzewaini yakasimba yakabudiswa kune imwe yemhando yakakurumbira yevodka - "Gzhelka". Muchikamu chino tichataura pamusoro penhoroondo yechitarisiko chechiratidzo ichi mumusika, taura nezvomugadziri uye unodzidza nemigumisiro yekuzvidzivirira kwehutano hwakanaka.

Vodka "Gzhelka"

Muna 1993, chimiro che "Crystal", chiri muMoscow, chakagadzira zita rokuti "Gzhelka". Kutenda kubudiriro yakabudirira, zita reRussia zvechokwadi uye mutengo unogamuchirwa, vodka iyi yakakunda mukurumbira unokosha pakati pevanhu vedu. Muna 2001-2002, chikwata ichi chakabudirira nehuwandu hwakawanda hwewaini yakatengeswa - mabhodhoro anopfuura mamiriyoni mashanu pagore.

Zvinosuruvarisa, mushure mokunge kutengeswa kweGzhelka vodka kugadzirwa kuKaluga chomera, kunaka kwezvinwiwa zvakaderera zvakanyanyisa, izvo zvakaita kuti kudonha kwekutengesa. Gare gare chikwata ichi chaiva chekambani inobatsira "Crystal" - yekambani yakavhara-joint stock "White Gold". Kubva muna 2002, kodzero dzechiratidzo dzakashandiswa kune mutungamiri mukuru weRossspp - Sergei Zivenko.

Rebranding

Muna 2005, mushure mekuedza kutsvaga Gzhelka LLC, chikwata chacho chakadzorerwa zvakare. Bhodhoro yakatanga kubereka chimiro chepamusoro, uye nzvimbo yechando yakaonekwa pane iyo. Yakanga iri yakasarudzwa zvakanaka uye yakasimbiswa pamusoro pekugadzirwa kwevodka yakabvumira kambani kudzorera vatengi kuvimba. Mushure mekubudirira kwekudzokazve, doro rinodzokorora rakapinda zvakasiyana-siyana mumitambo yemhuri uye yepasi rose. Pakati pavo: "Commodity of the Year", "Superbrand" uye "Top 10 mikana yevodka." Pasinei nokuti panguva ino mavara aya ane makwikwi akawanda, gore negore zvinodarika makumi maviri emamiita emidhakwa iyi inogadzirwa.

Assortment ye "Gzhelka"

Kusvika iye zvino, mhando ina dzevodka iyi inobudiswa: Soft, Cedar, Birch uye Premium. Mutengo weumwe neumwe wavo haupfuuri mabhiriki mazana maviri nehombodo nehuwandu hwehafu yeiri.

"Gzhelka soft" - vodka ine rutsigiro rwechokwadi uye runonakidza. Inobatanidza kunaka kwechimiro chakanakisisa nehupamhi hwezvinhu zvakagadzirwa uye zvakagadzirwa. Izvo zvose kunaka kweRussia zvakasikwa zviri mubhuku rinonakidza rakanaka. Pano, pane masango ane masimba makuru, uye hova dzakajeka dzakajeka, uye minda inozivikanwa nokuda kwekubereka kwavo. Zvose izvi zvinopa pfungwa yekusununguka kusingaperi uye simba remweya wevanhu veRussia.

"Gzhelka musidhari" yakashongedza zvose zvakanakisisa zvevodka zvekare uye yakazadzwa nemashoko ekuti taiga yemisidhari. Kuvonga uku kusanganiswa, kuzivikanwa kwemakore anopfuura makumi maviri, hupamhi hwepamusoro uye mutsva wekedare yakakwana, iyo inwa yakabva yatora vadikanwi varo doro.

"Gzhelka birch" - vodka yakaitwa pa "Gzhelka soft" pamwe nekuwedzera kwekunaka kwakangofanana nebhachch sap. Inokodzera avo vechokwadi vanoda kutora kunorodza uye pfungwa yeupenyu hwakakwana uye husingagumi.

"Gzhelka Premium" ndechimwe chezvinhu zvakanakisisa zvekugadzirwa kwechirongwa ichi, kusanganisira zvose zvakanakisisa zvehutano zvevodka uye zvakabudiswa kubva kune zvakanakisisa mashizha matsva. Nokuda kwechikwata chakanaka iwe uchawana vodka yakanakisisa iyo inosangana nezvose zvinodiwa zvehutano uye kutora.

Kuumbwa kwevodka "Gzhelka"

Vodka yemuchina uyu inogadzirwa kubva mumvura yakachena, ichipfuura nokucheneswa kwezvizhinji nemasikirwo akasiyana-siyana. Doro rinokonzerwa nedoro ndiro ethyl doro "Lux", iro rakapfuura rinoshandiswa kugadziriswa. Chimwe chinhu chinonaka chevodka chinopiwa nehupo hwe "Fructolat plus" mu shuga uye zvokudya zvinowedzera. Chimwe chinhu chinokosha chekumwa chidhakwa kudhakwa kwechingwa chisina kuviriswa kubva muupfu hwegorosi, iyo inowanikwa mune zvishoma kusvika vodka yakagadzirwa.

Migumisiro yekudzidzira kuzvimiririra kwevodka "Gzhelka soft"

MunaNovember 2010, kuongororwa kwakazvimiririra kwevodka kwakaitwa, kuitira kuti ione zvose zvingabatsiri uye zvisingabatsiri. Mukati yekudzidza zvakanzi "Gzhelka" vodka ine unhu husingaoneki uye hunopinza doro. Nhamo yewaini iyi yakasimba inonaka inotapira, iyo, pane kudaro, inokanganisa vodka. Nyeredzi dzenyoro dzakanaka, asi kwete panzvimbo yakakwirira. Muzhinji, the organoleptic quality indices yeanwiwa iyi inogutsa zvakakwana kwevodka yemutengo wemutengo. Kunze kwegumi gumi, mavodka emuchina uyu anokodzera zvinomwe zvakaoma.

Mukuwedzera kunonaka, kunhuhwirira uye kunyorova, kunaka kwepurasitiki kwakaongororwa. Sezvatinoona mumufananidzo, "Gzhelka" vodka yakasungirirwa mune zviduku zvakaputika mabhodhoro nehokwe yeganda yakaitwa yepurasitiki, iyo yakashongedzwa nerubatsiro rwebhiri iri. Iyo yose bhodhoro, chirairo, chifukidzo uye chinyorwa chinotsigirwa zvinotsigirwa nemichena machena uye yebhuruu, iyo inofadza chaizvo kutarisa.