Ostin chain chain ("Austin"): mhinduro kubva kuvashandi nevatengi, kero, nzira yekushanda

Pakati pevatengesi veRussia vane mukurumbira munharaunda yezvokupfeka ndiOstin. Ichi chiratidzo chiripo kuMoscow, St. Petersburg, mamwe maguta akawanda eRussia, uyewo kune dzimwe nyika. Iko kambani "Austin" inotaridzika pachayo sekutaurirana - mutengesi wezvigadzirwa zvemari yezvidzidzo. Ndezvipi zvinonyanya kukosha nezvekambani iyi? Ko vashandi nevatengi veiyo yepanhau rekutengesa vanotii?

General ruzivo pamusoro pechiratidzo

Usati wanyatsoongorora maonero pamusoro pe "brand", mhinduro kubva kuvashandi nevatengi pamusoro payo, tichadzidza zvinyorwa zvitsva pamusoro pekambani inobatanidzwa.

Iyi kambani - mutengesi wezvipfeko zvakasiyana-siyana zvekufuka, pamwe chete nezvinhu zvokushandisa kune vatengi vemarudzi akasiyana. Iye zvino ketani yezvokugadzira "Austin" inoshanda muRussia, Belarus, Kazakhstan, China, Ukraine. Chiratidzo chiri mubvunzo chinowanikwa neChammasmaster Holding, chimwe chinyorwa chinozivikanwa cheRussia mumusika wezvokupfeka. Bhizimusi "Austin" rave richivandudza kubvira muna 2003. Iyo yakasarudzwa sekutaurirana-mutengesi wezvokupfeka pamatengo akaderera.

Shamba yekutanga yenhandare yakazarurwa muYekaterinburg. Nhumbi dzechitoro che "Austin" dzinowanzomiririrwa nemhando dzinotevera dzekupfeka:

- Zuva rimwe nerimwe;

- denim;

- vechidiki;

- premium class;

- mwana;

- iyo yepamusoro.

Uyewo kune chimwe chikamu chakasiyana chezvinhu zvinoshandiswa zvipfeko zvezvipfeko. Chimwe chikonzero chekugadzirwa kwezvinhu zviri pasi pezita rekuti "Austin" inharaunda yemiti yakakodzana mumapoka matatu - Collection, Core, uye Basic. Nguo, dzinotengeswa muzvitoro zveyo network mumubvunzo, inonyanya kubudiswa muAsia.

Formats of sales

Tsvina yezvokupfeka "Austin" inoshanda mumadziro maviri makuru - "Supermarket" uye "Discount". Zvose zviri zviviri zvekutengesa pfungwa dzinotora kushandiswa kwenzvimbo yebhizimisi inenge mazana mashanu emakiromita. Meter. Mhedzisiro huru pakati pe "Discount" maitiro ndeyekuti muzvitoro zvekufananidzira, zvinhu zvemazuva ano, pamwe chete nemwaka yapfuura, sekutonga, nekodzero shoma-inenge 70% inowanikwa.

Misika huru

Moscow - iyo misika huru ye "brand" Austin "(mazita ezvokuchengetedza zvemahofisi ekutengesa aripo munzvimbo dzakasiyana-siyana dzeRussia capital). Pose, kuMoscow ine ma-shop makumi manomwe nemakumi mashanu anochengetwa nekambani. Uyewo chikamu chakakura mumari yekambani yemusika weMoscow. Nhamba zhinji dzezvitoro "Austin" inoshanda muSt. Petersburg.

Basa rinokosha mubhizinesi rehurumende iyi rinotambidzwa nemakethe yeUukraine - mune imwe nyika yepamunharaunda kune zvivako zvinosvika 21. MuKazakhstan - kakawanda zvishoma.

Zvitarisiro zvekugadzirwa kwemusangano "Austin"

Zvinofungidzirwa kuti dhaka "Austin" mune mamwe maitiro ekutengeserana achawedzera kushingaira munharaunda dzeRussia. Mukutanga kunenge kuiswa kwepfungwa dzekutengesa munzvimbo dzekutengesa dzine nzvimbo inenge 15-20,000 square meters. Meter. Yakanyanya kuvimbiswa ndiyo muenzaniso wekutengeserana sangano, umo mabhii maviri makuru ehurumende Sportmaster - iyo inowirirana mitambo yezvitoro zvemitambo, pamwe chete nekutengeserana kweAustin - ichange iine rumwe rutivi. Mhando yakadaro yekutengesa mu "Sportmaster" uye "Austin" (mhinduro kubva kuvashandi nevatengi vanogona kupa uchapupu kune izvi) inoratidzika zvakakwana.

Sezvo tadzidza ruzivo rukuru pamusoro pekambani, tichadzidza izvo vashandi nevatengi vanotaura nezvazvo.

Shanda mu "Austin" mabhizimisi: mushandi wemhinduro

Vanotengesa vanoongorora sei ruzivo rwavo mu "Austin"? Kuongororwa nevashandi pamusoro pebasa ravo muzvitoro izvo zvikamu zvehutaneti iyi zvinowanikwa muwandu huwandu hwemashoko epamusoro pamasasa. Izvi hazvishamisi-kupa huwandu nekududzirwa kwechirwere chiri mubvunzo. Zvinotaurwa nevatengesi pamusoro pekuvaka kwavakaita basa ravo kuAustin zvinogona kugoverwa mumhando dzakasiyana siyana:

- Maonero pamusoro pemari;

- mabhonasi;

- kuongorora maitiro emabasa;

- maonero pamusoro pemamiriro ekushanda muzvitoro.

Ngationgororei zvakanyanya.

Ongororo pamusoro pezvitoro "Austin": mubhadharo

Mubhadharo mumaketani mazhinji ekutengesa, kusanganisira doro "Austin", rinosanganisira mubhadharo uye mabhonasi. Zvichienderana nechinzvimbo chaicho chemunhu ari kushanda mukambani, mari yake inowedzera kunyanya kune yekutanga kana yechipiri.

Nyanzvi idzodzo, dzine mubhadharo wavo dzinonyanya kushandiswa pamari, kuongorora basa ravo zvichienderana nehukuru hwayo, yakarongerwa musangano. Muzhinji, inofungidzirwa nevashandi veAustin seanopindirana nehuwandu hunokosha hwekambani yemakethe yezvokupfeka. Nenzira iyi, sangano iri mubvunzo rinopa makwikwi akawanda.

Kana tiri kutaura pamusoro pezviremera zvinotarisa kunyanya pamabhadharo, saka, zvechokwadi, maongorori anogona kunge akasiyana zvakasiyana: kutanga, pakuongorora tarisiro yekuwana purogiramu yakakura, uye chechipiri, maererano nehuwandu hwekukwanisa kwayo. Maererano nevatengesi, O'Stin inopa vashandi zvakanaka mumamiriro maviri ezvokugadzirisa mari. Nebasa rakanaka, zvinokwanisika kuwana purogiramu, uye inowanikwa mumutengo wakanaka.

Ongororo pamusoro pezvivako "Austin": mabasa anotarisira

Tichadzidza ikozvino vatengesi vanoongorora maitiro emabasa muAustin. Mhinduro yevashandi munyaya iyi inobva pane chairo chaiyo chavanenge vachiita. Kune vatengesi vari munzvimbo dzekupinda kwepamusoro, zviri pachena, zvinotarisirwa zvakakwirira maererano nekumera kwebasa. Vashandi, vachironga kushanda pamabasa avo kwenguva shomanana - mwedzi yakawanda, - kazhinji vanofungidzira kuwedzera, izvo zvinogona kuratidzirwa, somuenzaniso, mukugadzwa kunzvimbo yeutungamiri.

Mutemo wepa "Austin" - mhinduro kubva kuvashandi vekambani inogona kusimbisa izvi - maererano nekugadzira nzira yekusimudzira vashandi pamakambani emabasa, kazhinji, zvakafanana nezvinozivikanwa nemabasa emamwe makambani mumatengesi ezvokutengesa. Kana munhu ane unhu hunodiwa hwomunhu kuti ave maneja, uye munguva yebasa rake anokurumidzira kuunganidza ruzivo maererano nehupfeko ruzivo, chimiro chekambani chekambani, zvakananga zvekubatana kweimwe chivako nevashambadzi pamwe nevamwe, saka ane mikana yakanaka yekukura.

Nenzira iyi, kushanda paAustin hakusi zvakasiyana nekushanda mune dzimwe makambani anoshanda mumutengesi yekutengesa. Nyanzvi dzinyanzvi dzinodiwa nebhizimisi chero ripi zvaro, uye kana dzikakwanisa kukura mukati mekambani, pasina kushandisa mahofisi ekugadzirira, pasina kuedza kukwevera vashandi vane ruzivo rwakanaka uye zvidzidzo kubva kumakambani anokwikwidzana, zvino sangano, hongu, richasarudza kushandisa zvakakodzera.

Sezviri pachena, mune hurongwa hwokubudirira we "brand" Austin nzira iyi inoshandiswa. Pamusoro peIndaneti, pane inoshamisa kubudirira nyaya dzevashandi vekambani iyi, avo vakakwanisa kuita basa kubva panzvimbo yeiye mutengesi kumutungamiriri mune nzvimbo inotarisira.

Mhinduro kumabasa mu "Austin": mamiriro ekushanda

Chimwe chinonyanya kukosha chekutsvakurudza chiratidzo chakakodzera mumusika wekutengesa ndiyo mamiriro ekushanda kuAustin. Mhizha yevashandi munyaya ino inogona kusarudzwa:

- avo vanofungidzira purogiramu yebasa mukambani;

- maonero pamusoro pemamiriro ekugadzirwa kwebasa;

- kune avo vanoongorora huwandu hwenyaradzo mubasa maererano nekuvaka hukama nevanoshanda navo nevatungamiriri.

Nezve purogiramu yebasa mu "Austin": zvakajeka kuti yakagadzirwa kufunga nezvemaitiro anotengesa mumakwenzi. Kana makwikwi achishanda, somuenzaniso, kubva maawa 10 kusvika ku22, kambani ichafanira kuchengetedza nzvimbo dzayo dzakasununguka panguva ino. Chaizvoizvo, kana iwe uchifunga munyaya iyi ndiro dhaka "Austin" - nzira yekushanda kwayo muMoscow inowirirana nechepakati. Uye vashandi vanogona kuongororesa sezvakanyatsonaka. Mumuganhu weRussia munawo wose, inofungidzirwa yakajairika nzira yekuvaka purogiramu yekushanda, maererano nemunhu anosvika kushanda ne10 kana kuti kupedzisa ne 22:00. Nenzira iyi, maawa ekushanda mu "Austin" anowirirana zvachose kune izvo zvinoshandiswa mumusika wekutengesa.

Nezvezvivako zvebasa mu "Austin": izvi zvinogona kufungidzirwa nevashandi sevari kunyanya mazuva ano, nokuti, sezvatakataurwa pamusoro apa, zvivako izvo zviri chikamu chekutengesa mitambo yakawanda inowanikwa munzvimbo dzakawanda dzekutengesa. Vazhinji vavo vatsva, uye saka zvakanakisisa zvekugadziriswa kwezvinhu zvinoshandiswa mazviri. Semuenzaniso, pane nzvimbo dzakakodzera, mukugadzirisa kwezvinhu, kupiwa kwepakati nzvimbo yekupaka nzvimbo, kugadziriswa kwezvivako uye zvivako zvine zvikwata zvepamusoro, zvikwata zvepamusoro, zvichipa nzvimbo yacho nechiedza chakajeka, kuiswa kwemazuva ano emichina ekukurukurirana anowanika kuvashandi nevashanyi.

Zvakare, nokuti Austin anochengetedza - mhizha yevashandi inogona kusimbisa izvi - iri munzvimbo huru dzekutengesa, vashandi vekambani nguva dzose vane mukana wekushandisa mashizha eparesitorendi nevanotarisirwa vari pedyo. Nokudaro, kubva pakuona kwekugoneka kwezvivakovheni, basa rebasa mu "Austin" rine zvikonzero zvose zvekukoshesa zvikuru nevashandi vekambani iyi.

Chimwe chinotevera chinonyanya kukosha chekushanda mumakambani ekutengesa ndiyo yehutano yekunyaradza mukubatana kwevashandi pamwe nevamwe pamwe nevatungamiriri. Ichokwadi ndechokuti mune dzimwe nhengo dzehurumende, kwete kunyanya kubhadhara kubhadhara, kunyanya, kusina kujeka, kunobvumira kukurumidza kugadzirisa zvinetso zvemazuva ano, kubatana kwevashandi nevatungamiri. Kuti ayananise izvi kana mubvunzo iwoyo, munhu anogona dzimwe nguva achida kubva panzvimbo yake yebasa.

Muzvikwata zvemazuva ano, zvakadai se "Austin", vachitonga nemanzwiro paIndaneti, chirongwa chinobudirira chekukurukurirana pakati pevashandi nevatungamiri chinosimbiswa, chinogonesa kugadzirisa nyaya dzinobudirira munguva pfupi. Uye izvi zvinogona kufadza vashandi vazhinji vekambani iyi.

Kutenga kuAustin: vatengi vanoti chii?

Tichadzidza ikozvino maonero evatengi pamusoro pezvitoro "Austin". Mhinduro yevateresi munyaya ino inogonawo kuiswa mumhando dzakasiyana-siyana. Zita:

- maonero pamusoro pekusimudzira;

- kuongororwa kwematengo;

- maonero pamusoro pehutano hwebasa;

- Kuongorora kwemukati nedzimwe zviratidzo zvekunyaradza kwekutenga muzvitoro zvebhizimisi rekutengeserana mubvunzo.

Vanotengesa Austin vanoti chii pamusoro pekugadzirisa kwezvinhu zvinowanikwa mune izvi kana zvimwe zvivako? Pamusoro peizvi taona kuti kune miviri miviri mikuru yekutengesa kwezvinhu zvakagadzirwa mune zvekutengeserana pasi pekufungidzirwa - "Supermarket" uye "Discount". Hondo ye "Austin", ichiita mabasa pasi peshoko rekutanga, inogona kunge yakagadziriswa yakasiyana zvikuru kubva kune yechipiri yorudzi rwekutengeserana runoita basa. Nokudaro, kuongororwa kwevatengi munyaya iyi kunonzwisisika kugovana kune izvo zvakakosha kumhando ye "Supermarket" uye "Discount".

Zvakakosha kuziva kuti vatengesi veAustin, vakagadzirirwa kuve nekusiyana kwevashandisi, vanongotarisa kuongororwa kwezvinhu zvakashambadzirwa mune zvekuchengetwa kwemahofisi ekutengeserana zvakakwana maererano nematongerwo emakambani emazuva ano. Izvo zvisingashamisi, sezvo kuburitsa kuri pakati pekukwikwidza kunobatsira kwemavara mune zvekutengesa.

Pamusoro pemitengo: sangano rokuti "Austin" rinoreva, sezvatakataurwa pamusoro apa, kutaurirana nezvemashamba ekutengesa, se "Sportmaster". Nokudaro, mutemo wekutengesa wekambani inobvunzurudzwa pakutanga unotaridzika semunhu wekutonga. Asi kunze kwekuti mutengo wematengo wezvigadzirwa unogadziriswa kudiwa kwekuchengetedza mukurumbira weiyo sekupa hupfumi hwemakambani emiti, kambani "Austin", sezvo vatengi vayo vanogona kukemberera, kazhinji vanoita zvikwereti pane zvinhu zvakasiyana, vanogara vachigadzira kutengesa kwezvokupfeka.

Iyi nzira, maererano nevashambadzi veAustin, inobvumira dhaka kuti igadzire kushambadzira kunobvumira munhu anoda kutenga rudzi idzva rwezvokupfekedza pamutengo unobhadhara kuuya uye anosarudza nzira yakanakisisa yega ivo panguva ipi zvayo. Izvozvo zvinoreva, "mutengi" Austin "mutengi uyo, kunyange kana asina mari yakawanda, anogona kuuya kune iyi kana kuti iyo yebhizimusi purogiramu yemusangano uri mubvunzo uye anosarudza zvinhu pamutengo unogamuchirwa. Zvechokwadi, zvinogona kuitika kuti iyi haisi kuzove yakasiyana-siyana yakanakisisa - somuenzaniso, rudzi rwezvokupfeka kubva pane zvitsva zvitsva, zvisinei, zvichienderana nepamusoro pevatengi vemitengo uye, zvechokwadi, pamutengo, zvinogona kunge zvakakosha zvikuru kune munhu.

Nezvehutano hwebasa - mambure ezvitoro zvekugadzira "Austin", sezvimwe zvizhinji zvemazuva ano mumisika yekutengesa, inoedza kuzvichengetedza panzvimbo yakaderera yakakwirira. Izvo pamwe nehutano nematengo, hutano hwemashumiro ndiyo inonyanya kukosha mukukwikwidzana kwemakambani mune zvekutengesa. Ko vanogona kuchengeta sei - zvirokwazvo, mune izvi, network "Austin" inotarisana nemakwikwi.

Chimwe chinhu chinokosha pakuumbwa kwemaonero emakambani pamusoro pechirwere ndechekunyaradza kwekutenga muzvivako zvakasiyana. Muchiitiko ichi, mukati mezvitoro zvekutengesa, nzvimbo yavo, chiyero chekujekesa, kutaridzika kwezvinhu zvakapiwa pamba kunokosha. Kubva pakuona kweumwe neumwe wemararamiro akaenzana, vatengi vanoedza kuongorora kunyaradzwa kwekutenga mu "Austin" zvakakwana. Izvozvo, zvichida, zvekare, zvinogona kukonzerwa nekwikwidziro yakakwana mune zvekutengesa uye kudiwa kwezvikwata, sechikonzero, kuita basa rakakura rekuita kuti zvive nyore kune vatengi kutengesa muchitoro.

Ndezvipi zviripo "Austin" (Moscow, St. Petersburg)?

Ichave yakakosha kuongorora zvakare zvakanyanya zve geography yebasa re "brand" Austin. Mazita ezvitoro zvebasa iri rekutengeserana, kana tichitaura pamusoro pemakona makuru ekuvapo kwechiratidzo - Moscow, St. Petersburg, iri munzvimbo dzakasiyana dzeguta racho.

Saka, zvichida iri pedo nepamusoro peguta guru, "Austin" muchimiro che "Discount" iri mumugwagwa. Ordzhonikidze, 11. Ichitoro, chinowanikwa mumusangano wechidiki uye pedyo nechepakati cheMoscow, chiri munzvimbo yekutengesa "Sokolniki", mumugwagwa. Rusakovskaya, mune 37-39. Pakati pepakati peguta guru ndiro classical "Austin" paOvchinnikovsky Lane, 16.

Iko kupi "Austin" inoshandiswa kwekutengeserana muNorth capital? Zvitoro muSt. Petersburg, izvo zviri chikamu chevatengesi vemabhizimisi mubvunzo, uye kune zvimwe zvikamu zveguta. Kana tichitaura pamusoro penharaunda yeSt. Petersburg, ipapo shanduro iri mumutauro we "Discount" inowanika kuVolkovsky Prospekt, 32. Haisi kure nayo kune guru rekuchengetera mabhuku "Austin" - paEfimov, 3b.

Iwe usati waenda pane imwe nzvimbo iri mumusangano uri mubvunzo, unogona kushanyira doro rekutsvaga rezvishandiso uye yezvimwe zveOstin uye usarudza nzvimbo inofadza, famba mutengo. Sezvo mutemo, webhusaiti yekambani inewo ruzivo pamusoro pezvinonakidza uye zvidzidzo uye kutsvaga kwechikwata.