Negative Keywords: zvakarongwa ( "Yandex"). Pamazita Universal yakaipa mazvi ( "Yandex")

Paaisika chero paIndaneti tichikufunga pane kudiwa zvakakodzera uye inoshanda kusimudzirwa, imwe nzira iri kushanda pamwe chechinyorwa kushambadzira network: kugadzirira zvakakodzera zvokushambadzira, akagura non-zvakanangwa motokari, izvo vashumire kunaka mazvi (ndandanda "Yandex Direct.") .

Chii?

Mubhizimisi, zvakakosha kuwana munhu anoda kutenga akapa pfuma, mune mamwe mazwi, kubaya vateereri, izvo achatumirwa kushambadza, Pricing, okutengesa nzira. Saizvozvowo, kushanda uye kukwidziridzwa paIndaneti. Kuti ndirumbidzwe mugove wavo Internet telemarketers uye Website varidzi kunge akarwawo okushambadza mu "Yandex. Direkt" uye Google Adwords. Zvisinei, mureza mumwe chete hakuna kukwana kusika anobudirira kusimudzirwa, zvinokosha kuti amutse uye optimize shambadzo yako nokuda chipfuro user. Izvi zvinogona kuitwa nokushandisa kunaka mazwi akadzama.

Izvi zvinotsanangurwa zvakajeka zvinotevera muenzaniso. Ngatitii uri kutengesa makamera uye Photographic midziyo Nikon muna Moscow. Nokuti imi, mueni nechikumbiro, "ari Nikon Camera Moscow" richava chokutanga, pane munhu ari kutsvaga "kamera" kana "Samsung Camera." Kuti vaite izvi, uye pane kunaka mazvi vari - ". Yandex Direct" mazita Anoramba kubva motokari pasingadiwi.

Chii ngozi nzvimbo kwete kushandisa kuora mazvi?

Nei zvichikosha kushandisa mashoko-kunze? Pashure pezvose, zvikuru vanhu vachauya website yako, dzakanga mukana ndapa. Kutaura zvazviri, zvose kunopesana chaizvo. Pane here chinonzi "kukundikana unodiwa." nhamba iyi "Yandex", iyo inoratidza kuti nguva zhinji vanhu yakawandisa nzvimbo. Kana tiri kutaura pamusoro 15-20 masekonzi, saka kuti inodzidzisa haawani chii akatsvaka. Somugumisiro, tsvaga injini hwokuva sabatsira zvekuvaka uye kuderedza mumashoko chepamusoro. The zvakawanda dauka, rezasi nzvimbo yacho. Saka zvinokosha kunaka mazvi "Yandex. Direct", pakarongwa iyo dzichakurukurwa pazasi.

The Pfungwa yechipiri - mari pakushambadzira. Nokuti watinya nomumwe pamusoro AD wako "Yandex" uchawana mari imwe mari. Kuti varege kutambisa bhajeti zvaparadzwa pamusoro kusiri vashanyi anofanira kutsvaka zvakawanda zvokusarudza uye akacheka untargeted vateereri.

Sei kusarudza zvagara kuti ma ads?

Mureza guru kunaka "Yandex. Direkt" (Donongodzo) anogona chigadzirirwe kumbovakoka chirongwa. Kuti aite izvi, unofanira kutanga tatsanangura isu tengesa kana kupa uye kunaani.

1. Kubvisa pindana uye yakabatana renyu. A muenzaniso nyore - iwe tengesa fenicha repuranga, asi matanda midziyo kuti zvidhori - kwete chikuva wako, ipapo shoko "mudhori" vanofanira nyora yakaipa mazvi. Kana, somuenzaniso, iwe tengesa mhepo conditioners kuti makamuri. Keyword "mhepo kutonhodza" ndizvo homonyms - rejira softener, bvudzi, nezvimwewo, saka, ndivo zvakare zvakakodzera "otminusovat".
2. Kufunga remunharaunda divi. Kana kupa Hairdressing mabasa muna Minsk, chaiyo-chinangwa akaipa guru mazita "Yandex. Direkt", dzakakudzingai guta dzimwe nyika kana munharaunda.
3. Sora akabuda basa zvisiri. Kana uine Internet showcase nokuda Hair zvizoro kubva chekambani Pantene, vanodzinga dzimwe vaburitsi nemamwe mavanga. Izvi ndezvechokwadi kunyanya hwokusanyara nhumbi - cars, zvishongo, nekuti munhu kutsvaka "Grand vakanciq", ungangova usina kuwana kirasi motokari.
4. Siya nekukumbirira ruzivo uye neshoko "sei", "sei", "uyo", etc. Sezvo munhu ari kutsvaga ruzivo, "Chii chinonzi smartphone?", Kwete hazvo kuda kutenga nayo.

Sezvo nyore nzira nyora stopwords

Kuti tiwane mukana kunaka mazwi akadzama kuti chikumbiro chedu anokosha, Wordstat kushandisa yeGmail.END_STRONG kubva "Yandex". Mukutsvaka vari guru kusarudzwa uye anopa zvikuru kugara queries kuti nyaya mubereko. Pamazita iri kutevedzerwa Excel uye abvise zvose okushamisira - nhamba, zviratidzo, kushandura "+" pamusoro magwanza, kusiya chete wechikamu pamwe kiyi.

Zvadaro, muna "Data" basa, sarudza "Text kune Columns" ticked kubvisa "Delimited" uye "Space". Tinowana mbiru wandei nemashoko. Sangana navo rimwe mbiru uye "Data" baya "Kudzima akagadzirwa zvakafanana". Ramba kunaka mazwi akadzama kuwedzera vaGiriyedhi.

sei ndaita navo shambadzo

Kuitira kuti zvagara zviri kushambadza mashoko, unofanira kuenda Settings "Yandex. Direkt" uye taura navo matatu nhanho:

• imwe chete kunaka guru mazita "Yandex Direct." (pachiyero yose pamushandirapamwe);
• Kusara shoko iri AD;
• Mashoko akaipa pachiyero kiyi mutsara.

chikamu chekutanga - shoko-kunze, yaida kutengwa. Izvi zvinosanganisira mashoko okuti "vakasununguka," "maoko", "chii", "kuswedera", "Photo", "muchidimbu", "zvisiri" uye vamwe vakawanda. Saka, inodzidzisa ari vachikumbira "mapikicha yebhuruu zvokupfeka", "kukopa nebhizimisi urongwa bhabhashopu", "kusona mudhebhe oga" haangaoni kushambadza chembatya kana peji imwe runako Salon.

chikamu chechipiri - akaipa mazvi (ndandanda "Yandex Direct.") Kubvumira kuti kucheka chete mamwe marudzi nenhumbi, izvo isu hatidaro. Toti une zvakawanda tsvuku neshangu, asi pane dzvuku siketi. Kudimburira shoko "siketi", haukwanisi, nekuti pakutengeswa une zvigadzirwa izvi mune mamwe mavara. Kana iwe kubvisa shoko "zvitsvuku" pachiyero mushandirapamwe, inodzidzisa haawani iwe, uye tsvuku shangu. Naizvozvo, zvagara inofanira kusanganisirwa chete pachinhu kiyi "nemapfekero". Nokuti chinangwa ichi, "Yandex. Direct" mu "kubvisa shoko shambadzo pamusoro" inotevera guru "zvokupfeka" kuruboshwe divi nyora "Red."

Muchikwata che chikumbiro wechitatu kutaura mashoko. Somuenzaniso, kune zvikumbiro zvitatu - "shinda zvokupfeka", "Red shinda zvokupfeka", "dema yeshinda kupfeka." To zvikumbiro izvi regai bindepinde uye inodzidzisa kuwana zvaaitsvaka, mu mbiru "Mutsara" rinoratidza musimboti:

• "Black yeshinda rokwe";
• "Red shinda zvokupfeka";
• "Shinda Kupfeka - black - red" (saka inodzidzisa awana peji chikumbiro ane "shinda zvokupfeka").

pachinzvimbo mhedziso

Negative Keywords - pasi, Dzakagadzirirwa optimize uye kuvandudza kutsvaka "Yandex Direct.". Pasina anosiiwa papeji rako kurongwa vanoshandisa zvingatoita kuenda, uye kutsvaka injini zvishoma nezvishoma Anosakurawo kubuda peji rako sechisingabatsiri, kureva kukodzera chikumbiro. Kunyora shambadzo yako nemazvo uye zvakare kuongorora navo achishandisa "Yandex Vanoongorora", ipapo Internet zvokutengeserana vachapa achida mugumisiro.