Native kushambadza: zvinokosha pfungwa, mienzaniso, kunyatsoshanda

Pasinei pachena siyana, Internet kushambadza iwayo monotonous. Standard mireza, pop-vakuru, e-mail Angaswera, promotional nzvimbo - zvose zvokudya kuna inodzidzisa, saka zviri kazhinji kushambadza mashoko akaiswa nenzira yakadaro haakonzeri zvakakodzera mhinduro kubva akainangisa. Zvakaoma kuwana paIndaneti zvechokwadi itsva uye anokwezva chinhu, saka chizvarwa kushambadza kuri kuwedzera mumakore achangodarika, zvinoita sokuti vaizotibata chaizvo nzvimbo paIndaneti kumusika.

Chii Native zvokushambadzira?

Izvi mhando okushambadza zvachose indistinguishable kubva zvatinosiita kugutsikana, hazvina pachena, hazvina haakonzeri vasafara uye kurambwa, somunhu kwakajairika zvokushambadzira. Asi, inodzidzisa anoriona rudzi anobatsira mashoko pachako, zano rakanaka, uye zvakakwana anoda kuzvishandisa uchidzidzira. Izvi zvingava kudzokorora nyaya, post, dzokorora dzisiri promotional hunhu, nemibvunzo kana miedzo, nokumutsa kukamura uchishandisa nyaya.

The chizvarwa kuna youduku (kubva pashoko chizvarwa - dzinongoitika) vanofanira kuva stylistically yakafanana kuchikuva pamusoro icho anoiswa, uye somunhu mumwe Resource zvinhu. Panyaya iyi, kuti chivhariso-mu zvechizarira hazviwirirani kurigadzirisa ndichaparadza kubva chokuratidza, izvo zvinoreva kuti mashoko zvasvika user.

Maererano nokutsvakurudza kubudikidza AdBlock Plus (kumwe dzakakurumbira Extensions kuti ichivharira kugutsikana pasingadiwi), chizvarwa okushambadza riri pakati okupedzisira nzvimbo pamusoro chinetso vanoita. Zvichiwanzova kuteerera vanoshandisa, chinowanzoonekwa vasingazivi kuudzawo shamwari uye mhuri, Chokwadi, kana kuverenga zvinhu zvechokwadi rakasiyana nemamwe, anobatsira uye dzinonakidza.

zvakanakira Vose chizvarwa zvokushambadzira

Sezvambotaurwa, ruzivo pasi pose chizvarwa okushambadza zvinoratidza kuti ndicho muduku kunovhiringidza uye kukonzera rekusuwa ari akainangisa, nokudaro vachiwedzera muchiso kuvimbika. Uyezve, pane mikana anoverengeka chizvarwa zvokushambadzira:

• nguva dzose iri apo achada kuverenga kana kuona;
• kuti kunakidza zvirimo, dzakanga rinofanira shambadzo "vachaenda vanhu" - migumisiro vanonzi "shoko mumuromo kuti";
• kunodokuva kusingabviri kuvhara, uye naizvozvo, makambani shoko zvasvika mushandisi chaizvo;
• rinogona kuvapo chero Multimedia mudziyo.

A zvishoma pamusoro zvikanganiso

Chero, kunyange inonyatsobudirira kushambadzira, hakusi pasina zvainovhiringidzawo. By nezvayakaipira chizvarwa kushambadzira zvakafanira kutakura ngozi yokurasikirwa chivimbo, kana inodzidzisa anoziva kuti inonakidza mashoko zvakazoonekwa kuti inobhadharwa Sponsors. Chimwe drawback - kunzwisisa pakusika uye achichinja kugutsikana kuti yakananga paIndaneti, uyewo kudhura azvaiitwa.

Native kushambadza ari Mobile internet

Nhasi, kushambadza pamusoro Mobile Internet zvikuru nokuti avhareji User inopedza pafoni kanoverengeka yakareba kupfuura kombiyuta. A mukana kuonekwa serura ndiyo chete kuti 'somumwe "kushambadzira, senguva ayo siyana (mireza, pop-vakuru, etc.) iri hafu zviitiko makavhara, uye imwe hafu chete netsa inodzidzisa matora dzakawanda chidzitiro duku.

Huru kuoma iri pakuti chizvarwa shambadzo kune vanoshandisa vanofarira, uye izvi zvakapa kuti tigutsikane kuti zvechokwadi high quality. The vanachiremba vari kuenda kusika itsva vaGiriyedhi zvinogona. Somuenzaniso, kutanga nemavhairasi video, zvokusarudza remibvunzo kana Mobile mafomu yakazonyorwa zvokushambadzira mashoko.

Native Ad muna Instagram

The mirayiridzo wose okushambadza munzanga network Instagram uye Facebook. Just isa anokwezva Photo yepakutanga kushandisa zvawo, uye kuita kudaro nokuda zvisingatomboiti User, kwete kambani. Munhu anoona mufananidzo, zvichaita kurinzwisisa kwete zvakananga nokushambadzira shoko, uyewo "iye aripo, uye ndizvo uyu anogona kuita (kana kuti sei achatarira)." Uye, zvichida, kuda kushandisa chinhu pachayo. kushambadza kwakadaro rinowanzoshandiswa vanowatengesa dzakaitwa nemaoko, mugadziri zvinhu, matoyi nevana uye zvipfeko.

Ngatimbotaura pamusoro anobudirira kushanda chizvarwa zvokushambadzira zvakawanda.

Mienzaniso "akazvishandura zvokushambadzira"

Native kushambadza inowanzoshandiswa kusimudzira firimu indasitiri. Heuno muenzaniso wakajeka. Netflix Movie kambani iri kutsigira imwe nyaya mupepanhau The New York Times, pamusoro zvinetso vakadzi vasungwa, chii vanotarisana mutirongo, uye chii chakavamirira pashure vasunungurwe. Nyaya wenhau anokumbira nyanzvi mafungiro kuti munyori memoir "Orange - idzva vatema" Piper Kerman, Netflix ave akafuridzirwa kusikwa chete akatevedzana. Saka, kuzivisa uye wakaridza, kambani akaonekwa ari chiedza akanakira pachako, sezvamunoziva, uye inotaurawo kukamura uchishandisa matambudziko munzanga.

Mumwe muenzaniso ichatsanangura sei kukosha inofambiswa kubva vateereri uye kunakidza nguva. Apo Buzzfeed nzvimbo akabudisa pfungwa yakaitwa, "Ungaita tifire mutambo pakati zvigaro?", The yokupedzisira yaitevedzana zvekuratidza kuonekwa zvinopfuura mamiriyoni 8 vanozvishandisa.

Inonyatsobudirira kushambadzira anogara kutaura kubatsirwawo mutengi. Somuenzaniso, mumwe Starbucks kofi chitoro cheni Akatsigira nyaya zvakanakira kofi basa mupfungwa.

The kushanda ari kuzoona zvinhu zvakanyanya chinogona kumiririrwa mu kuona chimiro. Magazine magadzirirwo dingindira Kugadzira Home yakabudisa nyaya "10 kwazvo rinobatsira zvinhu mukicheni," apo vakanga vachipisira 10 fantastically yakanaka kicheni hwakagadzirwa mutengi-akaigadzira fenicha kicheni.

Native Ad zvishoma nezvishoma anova mudzimai zvokushambadzira pamusika. Mumwe abudirire mabasa zvinosanganisira nyaya "yechipiri hafu", apo vatambi kutaura kunonakidza nzvimbo Kiev, uye panguva nenguva vari mufananidzo pamusoro Volkswagen Polo background.

Native kushambadza, mienzaniso zvakanga kukurukurwa pano, chete chikamu chiduku zvikuru yapakuvamba mharidzo mushambadziri. Ndokupi kumwe Unganyatsoshandisa vanoisa Native Ad?

Popular platforms

Where kuisa "kushambadzira chisingaoneki" kuti zvinooneka?

1) Promotional nyaya (somuenzaniso, kuzvicheka-Eenhede) - mutengi anopiwa inonakidza zvinhu, kubva pazviri vanogona chero zvaioneka kubatsira pachavo.

2) Blogs - vanoshandisa ndinoona kushambadza mhiri bhodhi yakakurumbira munhu kana yakakurumbira blogger. Nyaya haisi pamusoro zvawo, uye kunakidzwa kushandiswa kwayo.

3) Kudzokorora - kwakavakirwa yakavimbika pfungwa akaenzanisa zvigadzirwa akawanda, uye yakanakisisa anosarudzwa kuti dzinotsigira muchiso.

4) Mobile Applications - mudziyo chokuita nekambani basa. Somuenzaniso, dzakatevedzana yokudzidziswa Nike kana Playlists kubva Pandora.

5) Social Networks - Users kugoverana mapikicha kana mbiru pamusoro zvazvinombobatsira, runako, kusiyana, etc. chero muchiso.

6) Uwandu mavhidhiyo pamusoro YouTube chiteshi.

pachinzvimbo mhedziso

Native kushambadza anogona zvakarurama kunzi yazvino kuwanikwa yokutengesa kusimudzirwa pamusoro zvizivikanwe pamusoro pamusika. Rakasiyana nemamwe anobatsira, uye haakonzeri kunaka siyana mutengi. It asingaoneki, asi zviri pose pose - mu foni yedu, kombiyuta, nemumwe shamwari, ari musoro yedu. We kutora dzinongoitika okushambadza pamusoro subconscious sandara, uye nhumbi iyo advertises sechinhu rwataida, anobatsira uye zvinokosha. Nemamwe mashoko, Native Ad - iyi ndiyo nzira inonyatsobudirira yokuita kuti kufurira munhu pasina kubvumirana.

Panguva iyoyowo kushambadza musiki havafaniri kukanganwa kuti shoko, iro rinoreva mashoko anofanira atinzwe inodzidzisa, zvimwe chirongwa zvinodhura haazogumisi chero mhinduro. Cherechedza zvakanaka mutsetse pakati nechisimba zvokushambadzira uye vanorumbidza inobva chiremera pfungwa. Unganidzai nevakomana maonero, tarisa kuti aone kana makanzwa, asi muchiitiko chino zvinokwanisika kuti zvinozoita mushandirapamwe.