How kumhanya anonyatsozivikanwa kambani wongororo paIndaneti: 5 Tips nokuti Executives

The Internet ndicho kunobatsira kukwezva vatengi uye nekukurudzira zvinhu uye mabasa ari pamusika. Asi sokunyorwa anogona zvinobudirira kuparadza basa mukurumbira chero boka, chete kusiya pamusoro ibwe. Zvinoshamisa, vanamuzvinabhizimisi dzakawanda Russian havasi chivi chakakomba mukurumbira Kutarisira online, underestimating ukuru pokudzora ano "shoko mumuromo" mupfungwa. Uye pasina migumisiro pakutsvakurudza achiitiswa vatorwa telemarketers, 80% pane vanogara kuverenga wongororo pamusoro makambani uye zvigadzirwa usati wasarudza. Uye vanopfuura 70% pane yakataura kuti zvakanaka uye kunaka inofambiswa kuti vatengi, vashandi uye vatengi kunyatsobatsira pachavo sarudzo yavo. Zvidzidzo Russian kuzosimbisa nhamba idzi. Panguva iyoyowo vechidiki, kuti ndicho basa uye solvency chavagari rakawanda kuvimba wongororo padandemutande, pane vakuru.

Ko unofanira kukunetsa kuti boka rako paIndaneti mukurumbira? Hongu, zvakakosha kana uri kubudirira uye zvinobatsira. Kuti zvinhu kutora kosi yavo - business saka nengozi. Investments mu pakushambadzira uye "unwinding" pamusoro zvizivikanwe haangatongovi kubhadharwa, kana forum uye nzvimbo akaongororazve iwe, vanoti, "pesochat" zvose uye sundry - wepachokwadi uye yainakidza wongororo kuti vatengi uye vashandi vanoona nguva dzose vanhu vanovimba zvikuru kupfuura zvokushambadzira, iyo mumwe priori haagoni kuva chinangwa. "Regai kuva simbe" kazhinji vaya vakaumba kunaka pfungwa. Chii kunyora kana zvose zvakanaka? Zvakanaka, yokushatirwa mushandi kana kusagutsikana nokungaita mutengi hakurevi kurega nguva kushanyira nzvimbo uye kunyora kudzokorora. Sezvineiwo, Indaneti nhasi vane nzvimbo yakakwana pamwe wongororo akavimbika, uye kwete saka rimwe, vanoshandisa anovimba nevamwe kwete. Chimwe chezvinhu chiremera nzvimbo Russian, iyo anoitiswa mukurumbira pakati vanoshandisa zvakanaka - nzvimbo "Nyora Review". Muchiitiko chino, mukurumbira wakanaka zvakakodzera kusika kwemakore, uye akaipa kupararira akakurumidza: kwechinguvana - uye akaputsa. To zvinobudirira ukunde dema PR padandemutande, shandisa zano nyanzvi.

Kuita nguva richiona zvinhu

Iva nechokwadi kuti arambe asina inotaura kuti boka renyu. Zvinogona kuva zvechivhurumukira uye chero kunaka nezvaro uye nemaune pfungwa kunaka kana rinotungamirirwa PR kambani "dema". Kana muri mudunhu pane marketer, zvipe basa ichi naye. Kuwana nhoroondo uye magwaro, unogona kushandisa zvatinosiita kutsvaka michini, asi zviri zvikuru inoshanda mabasa unyanzvi kuti zvidzidzo zvakadzama zvichiongororwa.

Kurumidzai kupindura chero inofambiswa kuti kero yako

Muzviitiko zvakawanda, mukurumbira chekambani zvinoenderana sei ichavakirwa kutaura vatengi. Vanhu vanoda kuwana mhinduro dzemibvunzo yavo uye mhinduro. Uye mhinduro anofanira kuva nenguva - kashoma munhu kuita, kana kambani achapindura mukati mishoma kana makore. On akaipa wongororo vanofanira kuva nechokwadi kupindura nokukurumidza sezvinobvira kuti kudzivisa aval kuti negativity. Kana kudzokorora akaipa rwaiwanikwa vakakodzera, funga nezvokuti unogona kugadzirisa dambudziko kuti yeGmail.END_STRONG akaguta. Usaedza kuvanza kana dzichiramba dambudziko - zvinogona kukonzera wanyanya kwatiri kupfuura rakajeka kubvuma uye chido igadzirise zvinhu. Panyaya defamation uye kuedza nemaune kukonzera kukuvara mukurumbira, onana muridzi nzvimbo - zvinhu zviri zvakare kuziva ndechokuti Company ongororo chinangwa uye yakarurama.

Ngwarira zvisina kunaka

On the mhosva pamusoro pake, kunyanya vasakarurama, ndinoda kupindura paanokutsvinyira. Just ichi uye kutsvaka muvengi: kuti iwe takatsiga uye kumutsa hwehasha norudaviro ashatirwa. mhinduro yako inofanira chero zvazvingava vasapindira akataurirana - kana kupomerwa zvenhema, izvozvo achaisa anokumhan'arira wako chiedza yakaipa, uye kambani kuchawedzera munhu "ndinoiitawo". Kana akaipa inofambiswa achatorwa zvakakodzera - mutengi vachaonga kuti vateerere zvaanofunga. Kana nyaya yapera, kumubvunza kuzodzosera kunyora kudzokorora pamusoro kambani, asi munhu akanaka chete.

Dzivirira mukurumbira wako

Unogona kuita izvi nokushanda kubaya vateereri, kupindura mashoko ari nenguva netsika pamusoro pomumbure, kubvisa nhema zvinoodza mhinduro uye kuparadzira mashoko akanaka. Uise aida kugutsikana kuti chiremera mokuwana. The kambani iri mubasa kutengeserana? Chimwe chezvinhu dzakakurumbira nzvimbo, kuvimbwa naye vanoshandisa Runet - pano. Rega kubva zvisina mwero rumbidzo mu kero yake - akadai havasi dzechokwadi dziri muverengi. Modern vanoshandisa havasi mapenzi uye regai vanowanzotevedzera tinongoita kuvimba zvakanyorwa paIndaneti. Ndokusaka zvose zvakanaka mhinduro kunge chechokwadi - kumbira vakavimbika vatengi kunyora mashoma mashoko akanaka kero yenyu.

Kureva nyanzvi

Kana tiri kutaura pamusoro dzakazara "dema" PR yakasimba, tapota zivisai SERM-nesangano kuti nenyanzvi mubasa neutralization tsika negativity. The Agency achaita yakadzika vachiongorora mashoko nzvimbo, pamwe nemitambo kuonana kubvisa proplachennyh zvokuvakisa uchafumura venhema akaipa mbiru uye misha ruzivo.