Goods nomukurumbira munyika kwokudiwa - zviri ... The romugove uye kudiwa kwenhumbi. Luxury nhumbi

Tose nenzira imwe kana mumwe vari vatengi chinhu, chero kugadzirwa zvinhu uye mabasa. Munyika yanhasi hapana zvinofambidzana! Mumwe nomumwe wedu, ivo inongova zvakakodzera kuti aite mabasa anokosha, kuti asimbise upenyu. Nezvokumutswa ichi ndiwo akasiyana mhando zvigadzirwa, rakagadzirirwa zvinangwa zvakasiyana. Naizvozvo, shoma njere nesayenzi haakuvadzi.

Tsanangudzo "zvinhu"

Nehasha kutaura, ichi ndicho zvose inosangana zvatinoda uye zvinodiwa. Chii chinoitwa wakatangwa rinodyiwa uye kumwe kushandiswa kana ndirumbidzwe. Supply uye kudiwa kwenhumbi mu "mutengi vanhu" nhasi ndiyo chaizvoizvo kuzvidzora yaidzorwa uye pasi mitemo inokosha dzezvoupfumi. Tinoziva kubva munhoroondo kuti chakagadzirwa murau kunotungamirira kuchitendero murombo zvabuda uye kuparadza chikonzero kuti upfumi. Chero chigadzirwa ayo chaizvoizvo - basa kuti chisarudzo upi matambudziko, maererano vazhinji vakakurumbira vapemhi. Saka, Elmer Uiler Somuenzaniso, vanoti kuti haufaniri undotengesa Steak, asi gadziriro dzayo Appetizing sizzle iri mugango. Uye Charles revs akati kuti fekitari yake yakabereka zvizoro, uye tariro kutengesa mushopu yake!

kupatsanura kwenhumbi

Kune mapoka makuru maviri:

• "A" - zvigadzirwa kuti kugadzirwa.

• "B" - zvigadzirwa raMwari rakawanda.

Kunyatsoongorora newe rokupedzisira. Chinosanganisira zvinotevera subgroups ose.

1. Products dzokushandisa kwenguva refu. zvinhu izvi nyaya dzaizopiwa inodzokororwa kushandiswa. Mienzaniso: mbatya, sefiriji, motokari.
2. Goods pfupi-rokuti kushandiswa. Kuparadzwa imwe kana kupfuura zvinogara. Mienzaniso: munyu, bota uye shuga.
3. FMCG (DC) zvitengeswa. Ivo akatenga kakawanda, nguva dzose, pasina kumbozengurira, kuenzanisa pakati pavo. Mienzaniso: Fodya, bepa, sipo, mushonga wemazino.
4. Goods chikonzero kutenga. Yakatengwa, sezvinoita mutemo, pasina risati kutsvaka uye nokuronga, havana zvakananga kutsvaga vatengi, sezvo vari kutengeswa munzvimbo dzakawanda, dzakadai panguva bhokisi kuhofisi. Izvi chokoreti nembariro, magazini, kutsenga chingamu.
5. Goods pakuparwa kurongerwa. Yakatengwa, sezvinoita mutemo, kana kudiwa nokukurumidza pavo. Mienzaniso: amburera panguva rinorema mvura, chando nefoshoro panguva rakanaya chando.
6. Products pre-vakasarudzwa. Mutengi anosarudza navo pachine nguva, vanyatsofunga uye naivo mumwe panyaya yepamusoro, mutengo, Kuwanikwa, chitarisiko. Mienzaniso: fenicha, midziyo yemagetsi, zvipfeko. Pano basa rinokosha iri reDare kupupura okutengesa mubatsiri, izvo zvinogona chaiita kuti zvakafanira ruzivo pamusoro kutengwa yenyu.

Uyezve, pane anonzi nevatengi nhumbi (FMCG) uye nenhumbi aikosha kudiwa. Chii chavanoita vanomirira?

Consumer Goods (FMCG)

Ndivo pasina munhu haagoni kuita. Ivowo, akakamurwa zvokudya uye asiri chikafu. Consumer nhumbi anoshandiswa nevanodavira sectors vose munzanga, havasi pamwe chete kana mifananidzo. Zvose izvi uye anosarudza vakawanda vavo uye Accessibility. Kugadzirwa ichi mhando kwenhumbi - upfumi hwaro "State of rinodyiwa"! Deficiency kunovatungamirira nenjodzi, uye dzimwe nguva kuti vachipidigura yaivapo murayiro.

Products inokosha chinodikanwa

Kazhinji, nokuti avo kuzviwanira mutengi inopedza zvakavabatsirei. Ichi chinhu vamwe wezvokutengeserana fashoni Labels, Photographic midziyo, Audio zvokushandisa, madhirezi vakadzi manheru, masutu vanhu, motokari. Havana usafungidzira chero vakakutangirai kuenzanisa. Mutengi achitoziva pachine kuti awana - "kambani"! Nechimwezve chinhu ndiyo nguva yakawandisa kuti vasvike munyengeri, inova imwe muchiso chete. Izvi anonzi "chaiyo nevatengi zvinhu." Mienzaniso michina munyika - matoyi zvinodhura kuti akura vakomana - repair pezvitsiga "Mercedes" uye "BMW". Munyika digitaalinen makamera - "Sony" kana "Nikon". Munyika zvokupfeka - "Adidas". Kazhinji, zvigadzirwa "unokosha" kutenga, kwakavakirwa zvakanaka yakasimbiswa voruzhinji pamusoro imwe muchiso, pane tikaenzanisa mitengo uye yepamusoro kana zvimwe zvinodiwa. Muchiitiko chino, yave kutamba yechipiri basa kuti mutengi.

Pfungwa "nomukurumbira"

Asi pakutanga, sezvo vachiti, chinorondedzerwa nemashoko. Chii, chaizvoizvo, mukurumbira, uye anosarudza vakuru vakuru nzanga dzemazuva ano?

Prestige (kubva French "mukurumbira" - runako, aikwanisa) zvino chinhu pedyo yokuti "simba" - rakasimbisa simba, kuremekedza (youth "Kuremekedza, uvazhuha"). In pasocial Mupfungwa - zvinoreva uko anonzi pachena pfungwa iri tsaukana mabasa evanhu: basa, munzanga, mupfungwa unhu, uyewo evanhu mapoka, masangano. Mumwe - zvimwe zvinhu uye zvakanakira vanhu uye mapoka chaiko. Prestige zvikuru - mugumisiro kwenzanga akaronga kukoshesa (kana kuti zviteyeso, izvo zvinogona tigutse zvido nomumwe wedu), zvikuru zvaioneka uye akatsanangura nefuma, chinzvimbo vanhu vakawanda varasikirwe misoro yavo, shandisa hwako pamusoro payo.

Mukurumbira, kusiyana mari nerubatsiro, izvo pakutanga vane zviumbu dzavo kakawanda kwete dzakananga. Kunzwisisa mukurumbira munhu wose, asi pane dzimwe dzisina mitemo, misimboti uye pfungwa nevanhu vose. Pashure pezvose, munhu "akadzikama" kugara pakati guta wepurovhinzi, uye mumwe uye penthouse mu New York - a shack! Kunyange zvakadaro, haufaniri kuva vavhiringika mukurumbira uye simba. Nokuti simba anofanira vakarumbidzwa, uye mukurumbira chete kutenga, kana mari yakakwana kubva kwamuri.

Pfungwa "nomukurumbira zvinhu"

Saka pashure zvose zvinobvira kuita izvi, pakarepo, kupa tsanangudzo: Products nomukurumbira munyika kwokudiwa - zviri ... mari yakawanda kutenga amire unhu uye makomborero, munhu anogamuchira rinonyengera kunzwa kuti iye zvino iyewo, kunyange mumwe danho duku, asi iye akakwira evanhu manera fungidziro kuti ikozvino yakawedzera ake pachake hweHIV. Chinonyanya kukosha - mune pachena akasiyana nevamwe, pfungwa muridzi "vakasarudzwa", nani (uye inflated) nokuzvidzora: Ndakatenga, asi iwe kugona, ndakawana - uye iwe hausi! Nokuti zvakawanda kupfuura zvaunazvo, asi ani imi muri. Zvisinei, pasinei neizvi zvose, munhu repamusoro nevatengi nhumbi - chiri chinangwa chaichoicho, pasina pazviri pasingabviri kurarama munyika yedu nhasi. Vane dzakasiyana inokosha unhu, sezvo mutemo, vane rinozivikanwa vanozivikanwa kana ane zvakakwana kwakabva (mamwe kunokwidza muridzi pamusoro vamwe vanhu). Vamwe vatengi vanoda varege zvinokosha mari maererano mari uye nguva kuwana fuma nomukurumbira kudiwa. Mienzaniso chaizvo akamboona. Mumwe kutenga repamusoro motokari, kutora chikwereti chakakura, riri zvachose hazviiti zvino kubhadhara. Vamwe vakabvuma kuti ashandure uchishandisa bhizimisi nokuda kuwana mukurumbira chinangwa: kupinda denderedzwa vanhu kusarudza dambudziko nevamwe.

Features iyi mhando kwenhumbi

Goods nomukurumbira munyika kudiwa - zviri inenge nguva imwe muumbozha. Villas, yacht, zveupfumi uye mota collectible, zvishongo, anoona ... Ivo dzinoratidzwa nomutengo mukuru kwazvo. Asi ivo Kashoma watengwa. Saka, nokuti kusimudzira nevatengi zvigadzirwa zvakadaro basa rinokosha iri kuridzwa ne Implementation zvemunhu, pachake okutengesa. kushambadza yavo anosimbisa zvakasimba yokusiyana yakatengwa zvinhu. Uye vagadziri vanosarudza kwakazara Kuparadzirwa nzira, iyo inosimbisa dzavo chinzvimbo chinokosha.

Housing somunhu repamusoro chigadzirwa kudiwa

The dambudziko upfumi ndiyo musimboti zvevanhu zvido. Uye chakaoma zvikuru vanhu anova kusangana zvavo dzimba zvinodiwa. Vamwe vanotsvakurudza kunyange vanoti rezasi mari zvokudya nezvokupfeka (zvinokosha), kuti wakakwidzwa vari pasi dzimba. Uyewo, "denga pamusoro musoro wako" kuchiri repamusoro chinokosha kudiwa. Vanhu kutsvaka kusimbisa yavo yakakwirira munzanga chinzvimbo, edza kutenga hwomutambarakede pekugara kwete chete nokuda nyore, asi kuti varatidze vamwe fuma yavo. Somuenzaniso, muna Russia mumakore achangopfuura nayo kwakasimbiswa kuvakwa kwazvo dzimba dzinodhura, kuratidza ndiani "tenzi woupenyu"! Chakanaka kana chakaipa - mutongi pachako.

zvabuda

Chokwadi, nomukurumbira zvigadzirwa zvinoda - upenyu ikurudziro, imwe nzira kusimudzira munhu evanhu manera imwe mhando. Haukwanisi kuramba mumwe akanaka basa kukura munyika dzavo uye nenharaunda. Asi hatifaniri kukanganwa kuti mukurumbira - chimedu achinyengera uye unochinja, uye zviri nani kuwana uye kuwana kutendeseka pane kushandiswa kutenga mukurumbira.