Consumer ongororo, "Oriflame" - kambani anezvakawanda kudada

Pakati vagadziri ano decoration uye kurapwa zvizoro mumwe okutanga nzvimbo nechivimbo anotora Swedish kambani "Oriflame" muEurope, Ukraine uye Russia. Kugashira zvitupa unhu anenge 40 apfuura, izvozvo anotakura hombe zvakananga rokutengesa munenge 60 munyika. Chii chinoita kuti munhu kukurumbira guru zvakadaro? Edza kunzwisisa.

Tinozivei pamusoro kambani

The chikuru chokuratidza rakanaka uye kushanda chero chigadzirwa ndiwo maonero avo zvakananga anorishandisa. Ndezvipi wongororo "Oriflame" chakabereka? Chii vanozvishandisa kuona zvakanakira zvigadzirwa yayo chete zvibereko zvimwe makambani?

Positioning pacharwo sezvo vanotsigira kwezvakatipoteredza uye utano vatengi vavo, utariri uye vashandi dzesangano iri kugadzirwa kwacho inoshandiswa sezvo mbishi zvinhu zvoga ingredients. Flowers uye miti iro atakatora vakagadzirira uye atakatora nokuda mumakenduru, lotions, shampoos, scrubs, gels uye zvimwe zvigadzirwa akura munzvimbo dzine zvakatipoteredza noushamwari midziyo. Uyezve, kushanda chero hypoallergenic inogadzirwa zvakasimba haakonzeri zvinorwadza zvinoitwa ganda, maziso, mucous membranes mumuromo uye t. E. Kana kudzishandisa. Pasina mubvunzo, kunaka zvizoro akaita zvakanaka dzinovaka.

"Oriflame" (kambani) muine chimwe chinhu kugutsa zvinodiwa makasitoma ayo:

• kugadzira uye anogadzira zvinhu zvizorwa zvigadzirwa iri kambani vari kusvika zvevakomana. The zvemberi midziyo, mumarabhoritari, akashongedzerwa zvose zvakafanira kuti kurapwa kutsvakurudza uye pave itsva Masvomhu, kuvandudzika uye vapfume pamusoro yaivapo, kumhanyira kugadzirwa mitsetse - izvi zvose zviri zvikuru akanaka kukanganisa madzidziro atinoita kufarira ruomba - moisturizing, zvinogutsa, rejuvenating, oxygenated; naamio, lipstick, etc. ratings Again "Oriflame" -. kambani vane pezvakaitwa kugadzirwa asangane inonyanya nyika mitemo uye zvinodiwa. A tigume mararamiro avo vakaramba kuti miti zvishoma, asi kunyange ichi mutungamiri anoshanda. "Zvakatipoteredza noushamwari zvizoro zvinofanira kuitwa zvakatipoteredza-ushamwari tsika" - the Mashoko wekambani. Sezvingatarisirwa, kuedza kwakadaro haagoni kufuratirwa. Ndokusaka "Oriflame" mhinduro kubva makwikwi anowana zvikurukuru achiremekedza. Vakawanda chete nemakambani ine zvakawanda zvokudzidza.
• Uyezve, sezvo imwe wemafuta kuti pagadzirwe akasiyana-siyana chigadzirwa mitsetse, Developers, beauticians uye anoenderana sika vanachiremba anoshandisa anopfuura 170 siyana zvinomera uye nezvimwe zvinoriumba zvaipiwa zvisikwa. "Kunyange kemisitiri anofanira kuva yepanyama," - policies akadaro vanoomerera kambani "Oriflame".

About chigadzirwa

Mumiririri mahofisi vane dzinenge nharaunda yose yaimbova Soviet Union, Europe, Asia, USA. Kana kumatunhu dzaichimbova dzeSoviet, ipapo uwandu vazvo mishonga "Oriflame" Ukraine ane nzvimbo kutungamirira nzvimbo.

Swedish zvizoro kwakaratidza kuva akakurumbira zvikuru, sezvo Chine 2 inokosha chero yemakwikwi zvinhu musimboti - masimba uye achangobuda zviitiko kwesayenzi mumunda zvizorwa uye Anti-kuchembera mushonga. Ndinofanira kuwedzera rimwezve ndinoiitawo - zvikuru musoro mitengo. Zvino mufananidzo anova anyatsooneka. Pashure pezvose, pasinei tinoda kutarisa zvakanaka, uye akagadzirira kubhadhara vanhu vashoma chaizvo.

Zvisinei, nokuda vawedzere vade uye yakakwirira kureva kuti nekambani okutengesa utariri anogona kuitisa aida kuchinja chaizvo Pricing uye discounting itsika. Naizvozvo, zvakananga zvokuvakisa zvikuru dzakakurumbira mitsetse "Oriflame" Russia, maererano nenhamba nguva nenguva, kunyange mberi dzimwe batana inoti. Uye zvizoro zvinonhuhwira varume nevakadzi, zvigadzirwa zvoutsanana vana, kusanganisira gotwe, bioactive zvokuwedzera kuti normalize uye toning muviri wose - izvi uye zvimwe nezvemaitiro kugadzirwa "Oriflame" kare kuva vakapiswa.

Pachake, ndinogona chete kuwedzera pakudzokorora ichi kuti: kushandisa kuminamato gore kupfuura rimwe nomufaro uye achiri kuvimba naye kuti nehanya nechitarisiko chavo.