Chii samambure Marketing? Zvayakanakira nezvayakaipira samambure Marketing

Kakawanda, zvakawanda ine kukurumidza Virtual musika indasitiri kunzwa izwi "zvakarukwa kumusika." Chii, chii zvaidiwa pfungwa, sei zvinokanganisawo kuita zviratidzo zviri kambani - nyaya mubereko kwete chete kune bhizimisi Sharks, asiwo vaya vari kuedza kutanga mabhizimisi avo, kana kungoti vachimirira kunobva mari.

Tsvagurudza mhinduro, uyewo tinyatsoziva varidzi uye vashandi makambani vaigona zvinobudirira kushandisa nemambure yokutengesa pfungwa pabasa ravo, anogona kuva zvakare kubva munyaya.

Chii nomumbure Marketing

Multi-pamwero kana zvakarukwa yokutengesa (MLM) - kwagara chaiyo chigadzirwa Kuziva chichiitwa, iyo inoshandisa zvakananga nevanhu mutengi mugadziri. Izvi zvinogona kuitwa zvakananga kana kuburikidza vakadzidziswa Distributors. Its runoratidza ndechokuti kuburikidza nenhaurirano kwakadaro kunobvira kwete chete kuti pave zvakafanira zvigadzirwa, asiwo rokutsvaka vamwe vanhu vanofarira.

Payout Purogiramu hazvisi zvachose rakashama - mari uye kubatsira kugamuchira chete implementer, asiwo vose vaya nomunyika chigadzirwa chuma. Panguva iyoyowo kuwana yepamutemo, zvechokwadi, uye hunoenderana badzi uwandu kwenhumbi kutengeswa. Nepo, somuenzaniso, kune imwe chepiramidhi, iyo inogara pamwe nomumbure yokutengesa, zvayakanakira nezvayakaipira hazvisi pachena kudaro, nokuti iyi, risiti mari tichiregeredza oupfumi vamwe vechikamu uye avo nenguva issuance uye haina kodzero.

Zvakanakira nekuipira

Sezvo neimwe pfungwa, MLM mamiriro hakusi pasina zvakwakanakira uye kunaka mumativi. Sarudza zvose zvayakanakira nezvayakaipira samambure yokutengesa zvinogoneka nokuongorora kukanganisa kuti ichi bhizimisi zano nomumwe wayo mamiriro - makambani, vashandi uye vatengi.

Kubatsira nokuti kambani:

• risingaperi kuwana mukana;
• hapana kushambadza mari;
• No mari nokuti Rental kuti kwakavakirwa kuti zvitoro;
• kusavapo mari nokuda chokuendesa dzowokwake;
• usingashandi Kupindira pamusoro chikamu paruzhinji mabasa, kushaya munhu mapepa kushuma.

To rokupedzisira pfungwa Angasanganisira kutanga risingamboshandisi mutero mabasa. Nokuti chokuti chigadzirwa chikawira mumaoko mutengi, pane kuburikidza zvakachengetwa, tarisa rokutengesa zvakaoma.

Zvii zvinogona kuzivikanwa nokuda MLM kambani vashandi

Yakadzidziswa uye akagutsa mashoko mari Distributors ndiwo musimboti kuvaka bhizimisi raibudirira kuti MLM makambani, saka kana iwe kushanda wako chikwata utungamiri inopa iye zvinotevera ropafadzo:

• rusingadzorwi zvakaoma (sezvinoonekwa, nokuti zvose kambani uye nokuda vashandi pfungwa iyi kwakakurumbira uye osnovoopredelyayuschim);
• zvemari rusununguko, kureva, mukana kuita mabasa pasina kuramba kumanikidzwa of mushandirwi;
• mukana rokurera bhizimisi ravo shoma guta mari, zvisinei nezera, dzidzo;
• aida kuchinja basa purogiramu yakakodzera;
• kuramba uvandudze unyanzvi pachavo.

Usava sangano rwekuita kwacho - zvakaipira?

zvakarukwa Marketing nezvayakaipira kwakacherechedzwa, kana musoro Makambani, kana pakati chikwata pane vanhu vane zvishoma ruzivo. Mumazuva chakaipa kuita bhizimisi, vanogona kiya kushanda kwemasayendisiti, kwakakanganisa kukanganisa pachiyero rokutengesa. Pane zvikonzero zvinoverengeka:

• tsika mutoro vashandi kubva vatengi uye nezvimwe Distributors;
• zvakaoma Kusagadzikana (rokutengesa nhanho ari siyana mwedzi basa kunogona richabereka yakasiyana purofiti);
• mupfungwa kumanikidzwa nokuda pfungwa mhosvawo vamwe uye kushaya ruzivo yesangano, somugumisiro yakakwirira turnover kuti mudonzvo kusagutsikana pamwe nokunaka rwekuita kwacho.

Chii kunobatsirei MLM dzemitemo kuti vatengi

Nokuti mutengi, zvayakanakira nezvayakaipira samambure yokutengesa zirokwazvo zvimwe zvinhu. Somuenzaniso, angava kushaya kunyanya intrusiveness pamusoro chikamu Distributor achiedza kufurira munhu akaitenga kufarira uye, mune nyaya pokuramba, nguva yako inokosha vaviri. The kubatsira kuri zvinhu zvinotevera:

• kuchengetedza nguva iri nzendo kuchitoro;
• Kuziva zvizere risanyatsobuda;
• kudzora zvemari mari;
• Shopping iri isingadhuri kunokwana bonuses, discounts, okutengesa;
• kurayira uye kugamuchira zvinhu chero imwe nguva.

Zviri mukanawo akauya kuburikidza MLM pfungwa nemaziso papi, tarisa nziyo, kugoverana mafungiro avo, kuti, kugamuchira zano pamusoro mhando nenhumbi watengwa. Chigaro sei zvayakanakira nezvayakaipira ane samambure yokutengesa zvazvinoita bhizimisi kunyatsoshanda uye okutengesa basa, inoita ratings.

Chii rating, chii ukoshi rine pamumbure Marketing

Roga, kuti kureva chinhu mhando yaingowanikwa pakati kunyatsoongorora kubudirira imwe yezviitwa zverudzi. Nokuti gadziriro yayo kunoda mashoko anogona kuwanikwa kuburikidza evanhu kuongorora. Vari mubasa rinokosha yemakambani vanobata mashoko uye kuipawo vatengi ndisa.

In nedanho Data pachena zvayakanakira nezvayakaipira samambure yokutengesa kudirwa kukura imwe kambani imwe nharaunda kusimudzira mumwe chigadzirwa. Migumisiro vakawana inotipa kuronda uye kunyora zvemari zvawanikwa yemakambani mabasa, uyewo kushandisa kuti kukura itsva inokosha mabhizimisi nzira mune ramangwana kuronga hwenyika.

Rating afoot Makambani

Kuparadzana nyaya nokuti ratings, anobvumira kuti chamber sei nemambure Marketing kunobudirira - kambani, mazita izvo zvinogona wakagadzirirwa international munhandare, uyewo nomumwe nyika imwe neimwe kana nharaunda nomumwe. The Data vanobatanidzwa maumbirwo pamusoro ratings izvi kurondedzera sei chinozoiswa chigadzirwa anokwezva kune mutengi, sezvo kuchinja dzomunyika nemamiriro kambani kana kutanga itsva chigadzirwa rokubaya rokutengesa manhamba uye zvichingodaro.

Panyaya iyi, kuti kureva ndiye kuziviswa kwemashoko makwikwi pamusoro pamusika uye kuti kambani rakura mari pamusoro nguva. Uyewo, mashoko pachishandiswa ndandanda makambani unotipa kupa zvizere hwakadzama kuongorora mikana zvemari mune remangwana, kunzwisisa zvokuita kuti kaviri / katatu prices mune ramangwana.

List wokuRussia MLM makambani

Pasi mazita kuti zvinosanganisira guru mudzimba kushandisa zvinobudirira zvakarukwa yokutengesa kambani. List weRussia nemhaka yemabasa avo gore uye unosanganisira zvakasiyana siyana zvoupfumi, unyanzvi, tsika nemagariro zvinhu. The pamusoro 5 kutungamirira rezvebonde makambani rurefu chikamu wokutengesa uye mubereko kukura ya2015 dzinosanganisira:

• Avon Prod. Inc.
• Amway Corp.
• Oriflame zvizorwa SA
• Mary Kay Inc.
• Faberlic OAO.

Kana tikaenzanisa chete pamusoro-kuguma mazita zviratidzi Somuenzaniso, muna 2012, ichava kuchikosha kuitika mune kuderera kusvikira kukura rokutengesa, kambani Oriflame (muna 2012 zvakatora 2 nd it nzvimbo). Kana muchidimbu, upfumi Dambudziko zvakakanganisa rutapudzo ari pamwero wokutengesa kuti makambani ose pasina anosara. Zvisinei, Avon akakwanisa kuramba kutungamirirwa nzvimbo yacho: ayo Sales, sapakutanga, vanoumba mumwe muzvitatu wakakwana turnover makambani ose akanyorwa. Izvi zvinoreva kuti mugumisiro pakutsvakurudza Rating kambani Avon ndeimwe yenzvimbo yemakwikwi uye yemhando network mapoka musika weRussia.

Sezvo kunounza kuwedzera rokutengesa uye kuera

Sezvingatarisirwa, kana zvakaoma mamiriro ezvoupfumi ari kubuda mudambudziko zvemari wekambani iri kukurudzira vashandi kuvandudza pachiyero rokutengesa. Izvi anonzi "motivational zvakarukwa kumusika." Chii ndiwo chirongwa ichi? Kunoitawo kuti kusimudzira boka rako kukwira masthead mazita nokuda dzokuwedzera mari tsvimbo uye kuvakwa yavo zvirongwa sezvo haibatsiri nokuunza kumapati rechitatu.

Nemamwe mashoko, mubairo wapinda zvinotevera nyaya:

• nokuti kutengeswa guru vhoriyamu kugadzirwa;
• kukwezva mamwe vashandi ndiani kushandisa guru Vhoriyamu zvinhu uye kutsvaka zvitsva mutengi nechimwe.

Zvinosimbiswa kuti pavakwe nomumbure yokutengesa zano rinogona yekudyidzana kuvandudza chekambani purofiti kukura uye recoup mari. Uye tinofanira kuita izvi, chete chido vawane nyore imwe mari, uye zvakanaka kupa chigadzirwa yavo mutengi. Ndokusaka nhamba yevanhu dzinobatanidzwa mubhizimisi ichi chivako inopfuura 6% yeRussian vakawanda, uye nhamba idzi dziri kukura gore negore.

Sei kudzivisa kurohwa dzokudarika paIndaneti yokutengesa uye kubudirira mairi

Chokwadi, kuti vabudirire mune MLM mubhizimisi, simba kwete vose, asi pane 3 mitemo, achitungamirirwa paunogona kudzivisa nechitsotsi zvemari kukundikana uye kunzwisisa nokushanda musimboti samambure Marketing:

• Kambani inofanira hazvo inyoreswe (kuongorora nhengo chekambani ari kuwadzana anogona kunzi kushandisa zvekuvaka rdsa.ru), ichi yekudyidzana inowedzera chinhu chivimbo mune boka uye kunoratidza yayo pamutemo mabasa;
• basa vanofanira kusarudza kufambidzana dzakakwirira rokutengesa chepamusoro, achitora kutungamirira nechinzvimbo pamusoro pamisika nhasi - ndiko kuti preuspevaemosti ayo, inoshanda kuzvidzora kuvandudzika, uye nzira uye tarisiro;
• kufadza kuratidza basa unhu (kukwanisa kushanda, chido chokudzidza, kuvandudza unyanzvi hwavo hwokukurukurirana nokunyengetedza), nzvimbo womutungamiri - ndiyo vimbiso uchabudirira zvinoitwa bhizimisi Network.

Chinhu chikuru - yeuka kuti mutengi inofanira kuva zvakarurama pfungwa worudzii basa. Hazvifaniri akafanana maloobyasnimuyu nenyonganyonga, vanonyengedza kana chepiramidhi. Zvose zvinofanira kuva segirazi, chaizvo kusangana chakataurwa zvinodiwa.

Reviews vane basa vanoshandisa MLM papfungwa

Zvichaita kuti unzwisise sei nemambure Marketing yakadiniko, vanhu chaivo vakanga nomubvunzo pemisimboti huchishanda. vashandi vakawanda makambani akadaro Wakacherechedza kuvapo nematambudziko ari tanga kunyatsoziva nzira iyi bhizimisi. Izvi zvakanga zvakafanira kwete chete kune nedanho kuitwa kuti yakawanda mashoko, asi kuti kuva nepfungwa kurinda.

Kuti titsungirire ose rusaruro, uyewo nyore kunzwisisa zvose kwemasayendisiti anobvumira kuvapo okudhindira, hurukuro, kudzidzira, vakagadzirira ndaza, pazviri anoudzwa zvakadzama pamusoro zvinhu zvigadzirwa akapisira pamusoro policies uye mari zvirongwa kambani. nenguva dzirikure yokubvunza kwakadaro kubatsira unyanzvi hunodiwa kuti basa, kuva nechivimbo.

Panzira, nemhaka wongororo nomudonzvo dzakadaro paIndaneti makambani MLM pfungwa kubva pakutanga 2014 Haasisina kuonekwa senzira yokunyengera, asi sechituso yaunovimba rine mari, kubudirira iyo kunoenderana unhu.

Tips nokuti beginners

Zvichienderana ose wongororo, kuti abudirire kuvaka basa rake, kutungamirirwa nenheyo samambure yokutengesa, zvinokwanisika pamberi:

• ruzivo wemazano;
• vanoda ichishanduka;
• chigadzirwa hwakanaka chitupa chisimbiso;
• yekutenga mubayiro;
• munhu cohesive chikwata.

Unogona kuwana vasingaverengeki nhamba zvose zvakanaka uye nepfungwa zvave zvichiitwa pemambure Marketing. Kune zvayakanakira nezvayakaipira nomumwe dzokudzidzisa bhizimisi. Chinhu chikuru - zvose zviri pamusoro kuti zvakanaka ndezvipi, kuti kuvimba huripo chiitiko vamutangira, nounyanzvi shandisa nezivo uye kuti abudirire dzika navo muupenyu.