Apo zuva mushambadziri?

Kana usingazivi vomuzana ruoko sei kuti chinzvimbo hachizi kana tanga okusika negadziriso kusimudzira chigadzirwa, iwe pamwe mushambadziri zuva - ndizvo rako nyanzvi yezororo. Chine kupemberera siyana, pakutanga aitarire, unyanzvi sezvo yokutengesa, PR-nomutariri ezvokushambadzira Sales, uye nharaunda pasi payo. Kungofanana vose ounyanzvi hwokugadzira izvi, zororo kukudzwa kwavo akaonekwa asina kudaro kare Russia.

Chaizvoizvo, kuzivisa pacharo, ichi "injini wezvokutengeserana" sezvo nomazvo akavadana vanyori Ilf uye Petrov, akatanga kuva nyika yedu chete veMubatanidzwa perestroika. Yaiva Gorbachev akaratidza wayo undoubted kukosha uye kukosha kuti kukura rusununguko vachida. Akabva pachake akava nhengo rollers anoverengeka. Saka, pamwe mushambadziri Day - ndiko pahwaro mutungamiri wokutanga.

chipo nguva

Zvino indasitiri anoshandisa mazana ezviuru zvevanhu mhiri Russia, uye kuwanda kwemashoko mafirimu uye mavhidhiyo ari kuwedzera kubva gore negore. Panewo kukura uye kunaka footage - kubva chinyakare okushambadza mangwanani '90s yazvino kombiyuta. Uye sei mari yakawanda anoenda kwemauto ichi - Mashoko haagoni kutaura. Ndicho chikonzero kwaidiwa tipembere neZuva mushambadziri - chaizvoizvo basa izvi okusika uye vokutanga vanhu zvakaoma kuona nyore vanogaramo.

A Nhoroondo shoma

Kazhinji, zvinotisimbisa wokupupura ichi dzomuShoko kare. MuRoma yekare paiva chaiyo heralds, uyo akafukidza pakunamata uye enyika muupenyu "Asingagumi City" vagari vayo. In Latin, basa ravo rainzi «reclamare», rinoreva "kuchema, kudanidzira." Nokudaro zvose anozivikanwa shoko "zvokushambadzira". Zvino iye kwete chete anopararira nomuromo, asiwo kunokanganisa rinoonekwa uye auditory omumwe nokure. Zvino kupupura "mushambadziri" kwakakurumbira chaizvo.

Kunoita pamwe vatenzi veshoko, kamera, ruzha, Hunoita vanhu kuratidza unyanzvi zvinoshamisa uye zvokungofungidzira mukati vakaoma makwikwi kuti anokwezvera ayo chinotenderera, uye ipapo - kune chigadzirwa iyo vakafukidza. Zvikuru basa reDare kushambadza muupenyu enyika munzanga. Pasina PR-basa zvikasashanda, hapana mutungamiriri kwemauto ichi, uye chete chero aiva nomwero vemutungamiri rudzi, kana kwete vanatenzi ezvokushambadzira!

munda zuva

Ndokusaka kubvira 1994, vose vane pamutemo yezororo yavo. Wake wokurera vanopemberera musi 23 October. Uye kubva pazuva mushambadziri, sezvo vachiti, "Ndakaenda kuna vanhu." Kupemberera Its kunoitika ruzha zvikuru uye yakajeka, kufanana mabasa ose evanhu chokuita kusimudzirwa uye Chokwadi, okushambadza. Pazuva rinokosha zvakadaro kazhinji yakadhirowewa munda uyu rinoitwa mabasa mazhinji, zvose vanobudisa nhau zvinoreva, uye munzvimbo.

Setsika, kuti tiende kumanaitikirabhu dzinoitwa dingindira mapati, yakatsaurirwa kuna akadaro chiitiko, zvakadai sezuva mushambadziri wacho 2013. Uye kana chido wematambudziko yauri vaiita bhizimisi iri kana vane shamwari kana shamwari, 23 October chichava iwe auspicious chiitiko uye mukana wakanaka vazorore uye kuzorora kupati vachikudza nhasi.