"Yandex Direct": kuisa maoko avo, danho nedanho gwaro

"Yandex Direct" - yakasimba zvikuru nokuda kukwidziridzwa pamusoro zvekuvaka kuburikidza chechinyorwa zvokushambadzira. Maererano nenhamba Zviri "Yandex" rinoreva zvikuru nevanhu kutsvaka michini muna Russian chidimbu Indaneti. Uye hazvishamisi kuti vakawanda vanofarira pakururamisa "Yandex Direct kuti" pachake.

Mukana "Yandex Direct":

• Unogona kugadzira "Direct" munyika, kana kunyange chimwe guta apo waunotarisira yeGmail.END_STRONG anogara;

• Pakusarudza kutsvaka queries vavo zviruva, izvo zvichaita kuti akapa kana kuti Classified zvokushambadzira chimiro;

• kukwanisa gadzirisa mashoko "Direct" kuti vakazvimirira kushandisa kudzora shambadzo iri SERPs;

• muunganidzwa kushambadza rugwaro kubudikidza mutengi zvakananga;

• asi Chikurukuru - yakarurama marongero "Yandex Direct" kunoita kuti yakavimbika kuongorora mamiriro kutsvaka queries, avo kakawanda, uye idzidziso ine zvakawanda parameters akasiyana chaizvo.

Mamisirwo "Yandex Direct"

Pano, kuti muridzi chero zvekuvaka aikosha maviri nzira kusarudza kubva:

1. Tsvaka rubatsiro kubva kuMudzidzisi nemakambani muzvirongwa kusimudzira misoro nzvimbo kwete chete muna RuNet, asiwo pose zvakarukwa zvachose. Panyaya iyi, zvose zvinhu mumaoko ake achatora nyanzvi. Zvisinei, zvinoita kuti havasi kuwanikwa, zvimwe zvinhu panguva zvebhizimisi, izvo zvinogona pakupedzisira kukanganisa chokupika queries. Uyezve, basa makambani aya, Chokwadi, kwete kusununguka.

2. Kunzwisisa pachako mu "Yandex Direct." Gadzirisa nemaoko enyu kunopa dzinoverengeka zvakanakira. Chekutanga, nyika mushambadziri haambokwani flexibly utarisire chokuendesa chechinyorwa okushambadza - nekuti ndiani asiri muridzi zvekuvaka, mukufamba nyaya iri kambani. Chechipiri, zvinokwanisika kuti tichengetedze kuminamato vanamazvikokota yokumwe.

The pachena drawback yokuswedera uyu ndechokuti "Yandex Direct" kuisa maoko ake kunoda ruzivo zvakananga uye unyanzvi, zvisati kudzidza.

Chii kutsvaka sangano ane okushambadza rutsigiro

Chero kushambadza anofanira kutengesa - zviri dzinongoitika. Uye apo mari inofanira kupfuura kufukidza mari. Uye ndizvo chaizvo zvakaitika, unofanira usati watanga okushambadza "Yandex Direct", pindura mibvunzo inotevera:

• sei mari inogona kupedzwa pakushambadzira;

• kana kushandisirwa kunanga kubudikidza jogirafi;

• Chii akainangisa;

• vanofanirawo kuona kupindirana kwemuvanzrira wezvirevo nemabviro chinoumba wekambani - kureva kuti avo zvawatsvaga pairi zvichava kushanda.

maitikiro

Siyana zvinoitika, zvine musoro kuti vaitire vose mukuru-kakawanda uye kuti medium- low-maitikiro queries. Kuti tione izvo queries vari vakawanda kudiwa, unofanira kumhanya ari mudziyo "Selection mashoko" uye mhando vanotarisirwa kuti kutsvaka izwi iri murugwaro mumunda.

Somugumisiro, tsvaga motokari nhamba vachaonekwa mwedzi mutsara uyu. Pachishandiswa zvabuda izvi, uye kudiwa kuti kupindirana kwemuvanzrira wezvirevo nemabviro core.

Maonero mushandirapamwe bhajeti

Kuronga "Yandex Direct kuti" vane uyewo zvinoratidza rokutanga tinyatsonzwisisa pamusoro pamushandirapamwe mari. Kuti vaite izvi, "Yandex" ane mudziyo "Budget kuongorora." Zvakakodzera kutaridzwa nharaunda kuti achapiwa kutepfenyura chechinyorwa kushambadzira, uyewo kudivi kusango kupinda pakukosha kiyi kuruboshwe. Pashure paizvozvo, chero zvakarurama akapa mashoko kuti anogona ubatanidzwe mazita queries mu kumucheto wokuruboshwe, kana kwete zvinosanganisira.

Zvazvinosarira chete achizviendesa bhatani "Change" - uye basa vachapa nokukosha chechinyorwa zvokushambadzira mari.

Zvino kwakati kwatemwa kuti vateereri, inoumbwa kupindirana kwemuvanzrira wezvirevo nemabviro tsanga, tinogona kutanga kutora matanho kongiri kusika mushandirapamwe uye akamisa. danho Tuning "Yandex Direct" achapiwa pazasi.

Create account

Chokutanga, unofanira pave mushandisi idzva. Kuita izvi vanofanira kutaridzwa kumiganhu dzokugara, uye sarudza chimwe nzira: Easy kana Professional chechetere. Sezvo "Yandex Direct" kuisa maoko ake amene - zviri zvakanaka mutete, unogona kubatwa mune nezvehukorokodzwa izvi uye kwete kuvaona musoro. Zviri nani kuti kusarudza tsanangudzo yokutanga "Easy."

Pashure paizvozvo, unofanira achizviendesa bhatani "Tanga kushandisa basa."

rutsigiro kusikwa

Next, iwe achasika mutsva rutsigiro. The peji vanofanira kutaridzwa zita chairo mushandirapamwe, zita raro, kutanga nekuguma musi mushandirapamwe, akamisa pfupi chipfuro (Hourly nguva AD), remunharaunda kukanganiswa, etc.

Pano akasarudzwa promotional nzira. Kana uchida kutevera hwehasha asi kudhura nhimbe, unogona kutarisa "Highest iripo nzvimbo». Mune zvimwe zviitiko, Zvinokurudzirwa "Show ari chinogumbura panguva yakadereresa mutengo" - iri chaiyo placement kana vimbiso pakusununguka.

Zvinonzi Dzakamukurudzirawo kuti munguva kusimudzira mabasa kana nhumbi.

Tuning kupinda Category munzvimbo (Yan). Kana inoratidza chete kuwana "Yandex" chichaitwa, asi pfungwa iyi inogona akaremara nokuzvisarudzira kuti parameter kuti 0%.

Unofanira kuisa mireza uye nzvimbo "External Statistics", "Monitoring nzvimbo."

Uyewo vanofanira kupa email address, kuonana nhamba dzorunhare, akamisa Notifications Via SMS kana mail.

chikafu shambadzo

Unofanira kugadzira zvinhu zvinotevera:

• Ad rokuremekedza - musoro wenyaya kuti zvichava vaonekwe vanoshandisa Yandex;

• chinyorwa AD - chokwadi chaizvo rwezuva iyo inodzidzisa uye kuziva boka chii chiziviso ichi kuti anopa, etc.

• kubatana kune nzvimbo achava kuchinja nokuda shambadzo;

• muminda "Mushandirapamwe Source" uye "Channel" Mushandirapamwe tsanangurai: "yandex" uye "CPC", ukuwo.

Zvino unofanira tinya rwebhuruu bhatani "Submit".

Unogona zvakare zadza zvinhu "Quick Links" kuti ichaita zvinogona vatengi nedzimwe mapeji zvinokosha wako panzvimbo.

kunyatsovatsanangurira mazvi

Rambai tikagadziridza "Yandex Direct." Instruction prescribes akasiya chinyorwa mubhokisi kupinda akaisawo guru kuti mashoko chikamu kupindirana kwemuvanzrira wezvirevo nemabviro chinoumba pamushandirapamwe maererano anokarirwa kakawanda zvikumbiro, etc.

To akambochera mundima yapfuura AD zvakaratidzwa maererano akasarudzwa mubvunzo, mazvi aya anofanira akanyudzwa prices. The rworudyi munda uratidzwe mubvunzo zvabuda sezvavaida kutarira zvakananga kupinda kutsvaka injini "Yandex".

Panguva iyi, zvingadarowo kuti kugadzira nhete chipfuro uye kunaka mazvi - ndiko, mashoko iwayo kana kuti zvirevo, pakatanga iyo inodzidzisa chichange kukanganwiwa mushandirapamwe.

Sarudzai bhidha-pa-watinya

Pano, mumwe nomumwe guru kutsvaka tigokuzivisai mutengo nerimwe Kuchinja nhengo - zvichienderana apo chichaitwa kuratidza: rinokosha kupa, kana mune vimbiso kuratidzwa.

Unogona kuisa wako kunonyanyisa mutengo - kureva kuti tikaisa bhidha. Unogona kuchinja bhidha yako muzana watinya. Mari yokuchinjira zvakafanira kubvumirana chitsama zvekuvaka anaro mari kupedza pamusoro chirongwa.

Click "Next".

kutumira ma ads

Papeji ino, unogona kana kuwedzera zvimwe queries, kana pasi chiziviso kuti mwero mu "Yandex". Izvi zvinoitwa vachisundira yakakodzera on-screen mabhatani.

Papera chinguva, anoshandiswa vanyorese email pakero yakagamuchira tsamba nemigumisiro "Yandex": akabvumira shambadzo kuti kuratidzwa kana kwete. Zvikonzero kukundikana Zvisinei, haagoni kutsanangurwa, uye chero kunenge kuti kushandura AD, "Yandex" iri chiitiko kufoira haadaro.

Zvinokosha kucherechedza kuti nezivo zvakakwana kunzwisisa sei marongerwe "Yandex Direct." Google Adwords (PPC kushambadza turusi by Google) unoshanda zvakafanana dzemitemo. Zvisinei, pane dzimwe kusiyana mashoko nekuita nenhoroondo, uye vamwe kusiyana navaduku pazviruva.

Sezvinogona kuoneka mu "Yandex Direct" kuisa maoko ake amene ingangodaro, uye dzinokosha zvinhu nokuda Panovhurwa rutsigiro tenzi wake, kunyange mutsva.