Vachishandisa kutenderera nhumbi - chii ichi? Sei vachishandisa kutenderera chigadzirwa ari muchitoro?

In hwekutengeserana, pane nzira dzakawanda uye zvishandiso zvinoshandiswa kuvandudza Kushanda wokutengesa uye maximize purofiti. Imwe nzira yakadaro inonzi "chinokosha kutenderera". Chii? Tiudzei pamusoro Fani iyi, ayo mhando uye nzira chikumbiro.

Pfungwa kutenderera

Muupenyu hwedu hwezuva nezuva shoko "kutenderera" rinobva muchiLatin, apo chinoreva "kutenderera, kufamba mudenderedzwa." Kakawanda, tinonzwa pamusoro mudonzvo kutenderera, t. E. The hurongwa kufamba revashandi, zvikurukuru mamaneja, kuvandudza kunyatsoshanda yacho sangano. Uyewo, dzidziso unowanikwa kudhindwa indasitiri, apo kwakadaro izwi anonzi musimboti nokushanda muchina wokudhinda. Mune zvokurima, vachishandisa kutenderera rinonzi yaitsiva tsika pa vanodyara sezvo kuvandudza Utilisation nyika makore mashoma ose kutama Culture zvepaIndaneti. Sezvazvaiva chiri redhiyo uye terevhizheni nhepfenyuro, apo dzinomirira kakawanda wodzokorora vhidhiyo kana mumhanzi njanji. rokuti "chinokosha kutenderera" ichangobva kuoneka sayenzi hazvo. Chii? Uyu raundi kufamba kwenhumbi pamusoro echiShinto kana okuchengetera munzvimbo. Kazhinji kacho, vachishandisa kutenderera ari chokuita chokupika upi hurongwa, kunosanganisira kutsiva zvimwe zvinhu nevamwe kuvandudza muitiro.

The tsananguro

In nokure sangano wezvokutengeserana uye merchandising anoshandisa mashoko okuti "vachishandisa kutenderera chigadzirwa." Izvi ndizvo sangano kwenhumbi pamusoro echiShinto ose nehoro pamusoro Nehunde kuti nechokwadi zvikuru kubudirira rokutengesa. Chete vasingazivi mucherechedzi zvingaita sokuti nhumbi vachiri pamusoro pedzimba kusvika musi rwokutenga kuti mutengesi zvakakwana kuaisa vadiki uye unogona kumirira kuti abvise vatengi. Asi chokwadi, nhumbi dziri kugara inofamba, uye panguva danho ose munzira mutengesi wacho huru chinangwa - kuderedza mari uye kuwedzera purofiti.

Nheyo kutenderera

Mupfungwa yakakura vachishandisa kutenderera chigadzirwa - ndirwo yokutsiva mumwe nemamwe kuti vawedzere okutengesa. The chikuru musimboti chiito ichi - vachikurudzira vatengi kutenga. Kuti ane kutendeseka pakati mutengesi uye chido kutenga zvinhu. Imwe nhungamiro Kutenderera kushandiswa zvikuru rine unyanzvi chitoro uye yokuchengetera zvinhu nzvimbo. Panyaya iyi, zvose mitemo nenhumbi Kutenderera mari nezvaidiwa izare panze echiShinto muchitoro. Mutengi anofanira pfungwa zvakawandisa zvinhu uye nesarudzo zhinji.

kutenderera basa

Vachishandisa kutenderera chigadzirwa - ndiwo mumwe zvishandiso kusimudzirwa, merchandising chikamu. Chinangwa charo chikuru uye mashandiro - kukurudzira mutengi kutenga nhumbi. Senzira vavariro iyi, vachishandisa kutenderera vanofanira vaunze mumwe mutengi kunzwa kuramba updating kuti musanganiswa uye chigadzirwa freshness. Kune mitemo dzaibatanidza zvinogadzirwa kuti anobatsira kuwedzera okutengesa. Gadziridza zvinhu, kunyanya Masvomhu kubatsira kuwedzera okutengesa. Zviri vanhu kuti kuteerera mutsva, kuti vaedze kutenga dzavo. Anozunungusa chigadzirwa anovandudza ayo kutsvaka maitiro uye kunosimudzirawo okutengesa. Uyewo, kutenderera ukurumidze turnover chikuva, zvinoita kuti nokukurumidza Rasa stale chigadzirwa. Chero ndibhadhare mari muchitoro anoziva dambudziko iri nhumbi, iyo inoguma pasherefu upenyu, uye mumwe Marketing maturusi ari zvayaitenderera paguyo. Quick Kutengeswa kwenhumbi anogona mhanyisa kusunungurwa okuchengetera nzvimbo, iyo kunosanganisirawo kurerutsa mutengo. Chokwadi, nzira iyi haisi mushonga, uyewo ine zvakanakira nekuipira, asi ndiwo mumwe dzinobudirira zvishandiso kuti akurudzire rokutengesa uye mutengo Optimization.

Zvakanakira nekuipira kutenderera

Vachishandisa kutenderera nhumbi - mutengi inzira rokunyengetedza pakuita kutengwa. chikuru mukana Its zvingangoguma kuwana "zvakanaka" nzvimbo chigadzirwa pasherefu, izvo achawedzerwa okutengesa. Kutenderera unokubvumira nokubatanidza zvokutengeserana pauriri anoenderana zvigadzirwa, izvo kunoitawo kuti dzakakwirira okutengesa. Somuenzaniso, pedyo nemvura gels inogona kuisa sechipanji, zvigadzirwa muviri kutarisirwa zvigadzirwa, matauro. pasuru kwakadaro kuchabatsira mutengi kuti "batch mangé" kutengwa. Nzira iyi inobvumira kuti kufungawo seasonality vezvinhu uye kupfeka nzvimbo yakawanda zvinoonekwa apera zvinhu, izvo Inowedzera rasprodavaemost zvinhu. Nokufamba vachishandisa kutenderera anogona kuitwa ongororo Analytical kuongorora kubudirira zvakawanda zviri chitoro uye ngaafunge izvi pakugadzirira merchandising planograms. The kutenderera kunoita kushandisa ezvokutengeserana uye yokuchengetera zvinhu nzvimbo zvakanyanya.

Nekuipira sezvakanga iri chokwadi kuti zvinofanira kuitwa nokungwarira uye musoro, zvimwe upfumi mugumisiro zviito zvakadaro kunogona kuva nezvimwewo. Kana musingadi kufungawo napedyo pakati nemitemo akasiyana nhumbi, zvinobvira kuti munhu asina kuitika rokutengesa. Kana musingadi kuitisa kuongorora uye kuongorora panguva kutenderera, vangabatsirawo kunaka zvoupfumi mugumisiro.

Majana padanda

Movement kwenhumbi padanho rimwe nerimwe unofanira akaisa kuti huripo nokunzwisisa uye okutengesa rubatsiro. Nokuti kutenderera ichi rinoitwa chigadzirwa aripo. Chinangwa charo chikuru ndiko kutengesa nhumbi pamberi yapfuura kuti pasherufu upenyu. Naizvozvo, pano inoshanda ane chisingaperi ushe: zvose wokutanga kusvika panguva yokuchengetera zvinhu inofanira kutanga pachena kuti muchitoro pasi, "kutanga kuuya - wokutanga kubuda". Vashandi Warehouse anofanira kunyatsotevera kuongorora pasherefu upenyu kwenhumbi uye nguva kufamba stale nhumbi pamusoro chitoro echiShinto. uwandu kutarisirwa sainzi zvinoda mushandi kunzwisisa zvigadziriswe pakati Kuzadziswa zvinhu uye anokwanisa kuchengeta zvinyorwa musanganiswa uye pasherefu upenyu mumwe batch mangé zvinhu.

Today anonyanya zvinogona kuti muzvitoro, umo zvinhu zvinochengeterwa zvakananga pamusoro wokutengesera pauriri. Pano logistics hunodiwa chaiyo unyanzvi kuti kwete kupfura vanyura pasherefu chigadzirwa pamwe kwokutanga nguva kuchengetwa, kuti arege kuita kuti vanoda pamudyandigere ake. Goods vanofanira kutevera mashoko uye iri nguva kuti nhumbi kubva afa vose vakatarira, zvinowanzoshandiswa ichi chinangwa nhovo marongerwo, kureva nomination ari muchimiro kuutio kana chepiramidhi nhumbi pakati mukamuri.

Kutenderera ari kutengesa mukamuri

For zvinobudirira kufamba kwenhumbi muchitoro zvakafanira dzinotarisira basa vashandi pamusoro yokuchengetera zvinhu uye chitoro paburiro. Kambani inofanira kuva chete hurongwa chigadzirwa Kunyora, akasika munhu zano racho kwenhumbi dziri yokuchengetera zvinhu uye paruvanze. Izvi kwete chete kunobatsira kuti nokukurumidza kutengesa zvigadzirwa zvavo, asi nyore basa vashandi. Kufungisisa chokwadi kuti kwakadaro vachishandisa kutenderera nhumbi ari muchitoro, unofanira kuyeuka kuti hazvina maturo permutation kwenhumbi nzvimbo kunzvimbo, uye anonzwisisa kufamba. Pakutanga zvakanga anoruramiswa kuti hazvo.

Pane mutemo yakasimba: pedyo kuguma kuchengetera nguva, ari pedyo mutengi anofanira kuva zvakanaka. Ndicho chikonzero retailers uye merchandisers vanogara rearranged kuti pasuru pamwe chigadzirwa, ane Implementation nguva nokukurumidza kuchava pamusoro Napamusara wokutanga uye yakachena zvinhu - rechipiri uye zvichingodaro. Kana izvi hazvigoni kusiyiwa pasherefu chete kare zvinhu, tichitarisira kuti zvichaita kutenga uye ipapo tinoisa itsva. Consumer vanachiremba vanoti vanhu vari zvishoma vachida kutora nhumbi kubva hafu-maturo echiShinto yacho. Anofanira kunge pfungwa ichangobva kugadzirwa zveminda, ichi zvinomuita ari kusonganirana freshness zvibereko. Vachishandisa kutenderera nhumbi dziri okutengesa munzvimbo kunewo chokuita kukwezva vatengi kutarisirwa. Naizvozvo mutengesi anofanira kufunga Masvomhu nechokwadi chokuti mutengi akatora pamusoro kugadzirwa dzakabatana uye akasarudza kupfuura zvinodhura chinokosha.

kutenderera mhando

Pakupindura mubvunzo, chii chigadzirwa kutenderera ari muchitoro, unofanira kuwana pane mhando yayo. Kune mhando dzakawanda chikuru nzira iyi.

• Vachishandisa kutenderera mutengo. Nzira chinonetsa uye kudhura rwokufamba nhumbi. Zviri kuti kuratidza kwenhumbi unobatanidzwa pamwe siyana mitengo. Somuenzaniso, musi nemwaka nhumbi hwakaratidza pakati mukamuri, mutengo anogona ngazviwedzerwe zvishoma. Asi zvinokosha kuti nokungwarira kuongorora mutengo vakwikwidzi ayo. Mukupesana, nhumbi izvo zvinoda kunodzikira, zvinokwanisika kuderedza mutengo uye kuperekedza ino chaiyo computation uye vakabata migove.
• Kutenderera pamusoro nhamba. Rinobatanidzwa zvokuvakisa uye kuronga Inventory. ari zvokuvakisa nyanzvi vanofanira kunyatsoongorora kuronga uye chamber uwandu zvinhu uye nechokwadi kwavo hurongwa kufamba kubva yokuchengetera zvinhu kuti muchitoro kuburiro, asi kubva bhizimisi - nokuti dzokuchengetera.
• Vachishandisa kutenderera pasherufu upenyu. Tatotaura pamusoro ichi mhando. Panyaya iyi, akare zvinhu vanofanira nguva dzose harungawiri mutengi mberi itsva.

kutenderera nzira

Nyanzvi, achipindura mubvunzo, izvo zvinoreva kuti vachishandisa kutenderera chigadzirwa, ona kuti ichi hachisi "Kutenderera" zviri nhumbi ari muchitoro. Ichi nokungwarira nokuronga, kufunga kuongorora uye permutation. Goods uye mutengesi vanofanira kutungamirira Nyanzvi kupa uye kudiwa maererano nezvinoitwa zvokuvakisa kwenhumbi uye kufamba wemari. Nokuraramisa kwakakodzera zvokuvakisa uye warehousing kunobatsira kuderedza okuchengetera mari uye kuderedza uwandu akanyorwa kure zvinhu. Kupa ruzivo kufamba kwenhumbi imwe chete vachishandisa kutenderera nzira inofanira kugadzirwa, izvo zvinosanganisira logistics zvinogadzirisa, negadziriso kukurudzira uye merchandising. Zvidobi izvi zviri kwakavakirwa dzishande bvunzo kana achidzokorora kutenga, pakushandisa ruzivo pamusoro zvepfungwa pane mutengi, nezuva hupfumi, mutengo mashandiro havi kudiwa.