Consumer kusava nehanya nengaidzo pamepu - zviri ... Mamiriro paumbwe zvakanyatsoenzana pfungwa

Economy - imwe sainzi chaiyo. Naizvozvo, vazhinji parameters akadzidza mubishi kugadzirisa nyaya, vakawanda nyore kunzwisisa ari muchimiro calculators uye mifananidzo. Mumwe parameter yakadaro hwakajeka munyonga kusava nehanya uye yaro huru zvinoratidza nevatengi maitiro. The zviri functionality ichi chinonyanya nyore kuratidza zvakajeka.

Akatsunga rarehwa mutengi

Kuti uzive chii mutengi mwero iri pakadhi hanya, ichi tsanangudzo zvinofanira namambo mumwe chete dzakaparara shoko ose.

Chero marketer nechivimbo dana vatatu huru zvinhu kuti munguva maitiro zvingakanganisa mutengi. kutenga ichi utility, rinodhura uye mari yacho mutengi. Somunhu Mutengi uye ake nokutenga zvinokosha pokutanga upi zvokutengeserana network, funga izvi zvizere.

Richibatsira - the chinhu chinoratidza mano chigadzirwa kana basa kugutsa kudiwa nevanhu. parameter Izvi zvinogona rakakamurwa zvinoriumba maviri:

• zvachose utility - nayo kunoonekwa kutaridza anobatsira zvivako zvinhu zvose vakasarudzwa;
• shoma utility - Transfers rinokosha unhu neimwe chinhu.

Both parameters nedziri nheyo kunzwisisa chii chinoumba nevatengi nepakati pamusoro hanya mepu. ukoshi Izvi akatsunga kubva chokwadi kuti zvinonakisa uye zviratidzo zvinoendesa kune utility chokuita inversely. Zvakawanikwa norukosoro zvinhu kunowedzera ayo kunopindirana zvazvinombobatsira, asi panguva imwe chete kudzikira kwaro shoma utility.

mutemo uyu rinozivikanwa nezvoupfumi uye telemarketers. In mabhuku okuchikoro, inonzi mutemo kupera utility.

mienzaniso nyore

Sei vanotarira tsika? Very nyore. Toti hauna chitoyi motokari. Unoda kutenga nayo, uye nokuda kuti Anoongorora mumwe pa. Nokuti imi, ine chikuru shoma utility - saka zviri zvamunoda, uye rakadzika nhamba. Asi kamwe waita akatenga motokari, kudiwa zvinotevera plummets. Nokudaro, zviratidzo zvinoendesa kune utility pamusoro muchina sezvo chikwata mutengo chikawira pamusoro pako, uye nhamba - iri kuwedzera.

mutengi zvaunoda

Inobva tsanangudzo utility, tinofanira kutsanangura zvatinofanira kureva neshoko rokuti. Pane zvakawanda zvinodiwa kuti kusarudza pfungwa. Mumwe wavo - the ordinal Anoongorora anoita zvakasiyana chigadzirwa zvatariswa kubva pfungwa nemaonero mutengi. Kushandisa nzira iyi kunoda nemhando mbiri zvakaenzana kubatsira mutengi. anogadza All pamwe chete utility yakanyatsotsanangura akaratidza kushandisa kusava nehanya munyonga. Zita iri ndiro munyonga kwakakonzerwa chokuti pasi apa unhu uye kukosha nhumbi zvichava zvakaenzana kukwezva mutengi, iye pakupedzisira, pasinei chichava yokupedzisira kusarudza. Nokuti chete chigadzirwa pfungwa pachiyero hazvigoni kusarudzwa - yakawanda zvigadzirwa zvinobatanidzwa mharidzo, neyakarurama humboo okusafarirwa makakombama.

Trend uye mabasa

Nemaziso, yairwisana munyonga uri girafu unoratidzwa sezvinotevera:

Smooth makakombama kurudyi wehunyambiri akabatana dzinoratidza zvaunofarira yemakambani vatengi pamwe kutengwa chigadzirwa. makakombama izvi zvimwe zvivako, zvinoti:

• yepamusorosoro uye kurudyi ndiye munyonga, zvikuru rinofanira mutengi achaita vanosarudza ino chaiyo akagadzirwa zvinobatsira;
• ose makakombama vari dzinoratidzwa kunaka yakatenuka hanya. Kana zvakunotibatsira akarega kuva saizvozvo, mumaziso mutengi mumwe anoita zvinhu uye kushandura zvivako zvavo;
• makakombama haana piringisha.

The akagadzirwa makakombama marondedzerero vasingakendengi kadhi.

Chii pakuenzanisa mutengi

Kutsunga zvakanyatsoenzana ndiyo akarondedzera zvivako zviri zvinogona mutengi chaiko zvakananga. Zvinosuruvarisa miganhu nechimwe mutengi zviri kutsvakwa mune budgetary constraints.

Kana mutengi ane yemari pamusoro D zviyero, raakanga anogona kubhadhara zvigadzirwa unhu A uye B, kukosha iyo akaenzana _AR uye Art _ari bhajeti nekurovererwa inogona rinowanikwa nokushandisa nzira:

D = A × Cm _uye Cm + _ane × V;

Bhajeti mutsetse uri hanya mepu inorondedzera wemishonga zvose zvinoitwa fuma iripo mutengi pane imwe mutengo uye mari pamwero. Urefu mutengi mari vachambokanganwa kuti bhajeti mutsetse kurudyi - zvakawanda zvinhu kuva iripo. Drop mari vachambokanganwa ari bhajeti mutsetse uri girafu kuruboshwe. The mharadzano pamusoro bhajeti mutsetse uye kusafarira munyonga anopa kukosha itsva, unonzi optimum mutengi. Optimum kwakabatana zvakananga nevatengi zvakanyatsoenzana iri hanya mepu. Rudzii kukosha, uye sei anogona kushandisa?

Sezvo zita rinoreva yairwisana pfungwa inechirevo pachavo uye kuzviitira mafungiro pamusoro kunobatsirei mutengi zvibereko pamwe kuda kwayo kutenga. Consumer zvakanyatsoenzana mumwe hanya mepu inonzi nzvimbo kunyorerana "hanya" munyonga chete zvakananga budgetary kuita. makakombama All, izvo dziri muna chati kumusoro uye rworudyi pfungwa hanya, aifarira mutengi hazvizovi nokuti kuti mukana chekuunganidza zvinhu zvakadaro zvakawanda maererano iripo mari. Saka, isu vanogona kutsanangura nyore: Consumer zvakanyatsoenzana pamusoro hanya mepu chinhu Zvakanyanya Kunaka Panguva Yepamuviri reshiyo pakati mabasa nenhumbi uye mutengo rokuti zvinogona mutengi runodiwa kuti kutenga.

Izvozvo zvinogona kuratidza kuongorora mutengi zvakanyatsoenzana?

ruzivo Izvi akarondedzera sei mutengi vagara vandifungira pakuenzanisa pamusoro hanya mepu zvakananga. Uyu ndiwo mumwe pfungwa huru dzehurukuro girafu, rakagadzirirwa zvakawanda kuongorora ano okutengesa. Marketer, achiumba mutengo kwenhumbi pakuguma mutengi, vanofanira zvakanaka kuona apo mutengi nepakati pamusoro hanya mepu. kukosha ichi chinoshanda kwazvo panotaurwa kuti zvinobvira mutengo siyana nhumbi kana mabasa.

Consumer kusava nehanya nengaidzo pamepu - ndiwo mukana nemazvo kuziva vangangodaro rokutengesa overenga runodiwa chinokosha kudanda, akapa kuti hurukuro nhumbi kuva discrete. Saka, kubva mune zvesayenzi yokuti nevatengi zvakanyatsoenzana pfungwa abstrakti chinova kunobatsira kuti anogona kushandiswa ngaaverenge unhu mutengi uye kuwedzera okutengesa.