Zvikwangwani - chii? Kugadzirwa zvikwangwani, hukuru dzavo

Zvinobudirira pachishandiswa kusimudzira zvinhu uye mabasa, uyewo mapoka rwevanhu zvokushambadzira. Kukwezva pfungwa vakwanise vateereri uchishandisa Outdoor zvokushambadzira. Billboard chinhu chakanakisisa chishandiso kuiisa.

Chii?

The zita "billboard" zvakagadzirwa akabva kuUnited States. Ikoko, kambani akaisa mapepa okushambadza ( "Bill", shambadzo) pamusoro pamapuranga, mapuranga ( "Bordeaux"). Chinangwa zvakagadzirwa ichi - paakaudza mugwagwa vanoshandisa uye asunga kwavo ndangariro promotional ruzivo pamusoro mhando mabasa, zvigadzirwa achitengeswa kambani.

Saka, chii tingataura pamusoro zvikwangwani? Chii? Nhoo iyi panze zvokushambadzira zvivako. Kumiririra wakaiswa rutsigiro puranga, sheathed pamwe plywood kana kwakakurudzira simbi machira, nziyo ekunze-zvemapuranga.

Nezvebasa rinokosha nzvimbo

Zvikwangwani akagadzawo mumigwagwa uye mumigwagwa, mumigwagwa mikuru pamwe zvine chokufambisa sorukova, raiparadzanisa zvisungo pamusoro pedzimba, uye migumo pamadziro zvezvivako. Outdoor kushambadza munzvimbo kunonyanyisa permeability vanhu uye motokari zvinonyatsoshanda pamushandirapamwe, dzakadai nezuva mapuranga (zvikwangwani) mumusungo vamiririri vose munzanga mapoka ari mumunda maonero.

Kupfuura zvakanaka nzvimbo pamwe panze kushambadzira zvikwangwani ari mapazi achidzikisa kubvongodzwa velocity uye motokari zviedza anotendeuka, chime kuyambuka uye zvimwe zvinhu zviratidzo pasango kuzara zvachose. Kazhinji vanenge vakaisa pedyo nzvimbo yavakatengesa zvawo. Kuti atambudzwe munofamba nevanhu vanoti kugadzwa kushambadza hurongwa pamwe menzira. Zvinobudirira nhoo akatasva panoparadzana ubvise uye kufukidza anopikisa motokari.

Advertising pamusoro zvikwangwani

Zvikwangwani haafaniri kufukidza izvo, izvo kudzivisa kuona maonero: zvivakwa, miti, inorema marori. Yakakodzera uye kutengwa kuona mashoko mapuranga achava zvakanaka mugumisiro.

mazano akadaro Akakwezva vatakurwi kana kutyaira mu motokari nokuda ukuru chidzitiro uye rakajeka nepurani. Izvi zvinodiwa zvinokanganisa kuona mufananidzo okuchengetera. Zvikwangwani kunge inofadza, asi kwete mashoko zadzisa.

Masayendisiti akaratidza: vanofunga uye deposition iri kuyeuka mufananidzo uri nokukurumidza zvikuru pane kuverenga rugwaro. Kuona mashoko kubva mutyairi nguva yakakwana kuti kutsauswa kubva uchityaira. Saka, kushambadza pamusoro zvikwangwani anofanira kusiyira mukana.

kuduku tweaks

Kwete chinyorwa yakawandisa, kusimbisa pasi kwakajeka chikamu. The kushambadza sirogani ndiko kuratidza musimboti pfungwa. Zviri nani kushandisa hombe, akajeka Fonts. Kure matanho anopfuura 50 chiedza chinyorwa haangavi kuoneka, asi akanyanya mafuta achava batanidza mugomba chinoramba bhendi. Simple lettering pamwe zvakasiyana pasi - iri pfungwa huru.

Placement pazvikwangwani zvemashoko, yakawanda chinyorwa mashoko zvinogoneka pedyo chime kuyambuka. Izvi imhaka low kumhanya ari kwevanhu. Kuwanda kwemashoko paukomba kunge zvokuti munhu achityaira aigona kuverenga chinyorwa kubva pakutanga kusvika pakupedzisira. usiku nokupenya kwemagetsi pakati zvikwangwani runogonesa chakazoitika, uye pave mufananidzo akanaka kambani.

Yakadekara kushambadza magadzirirwo kuchiitwa zvinosimbisa zvimwe zvivako, optimally pamwe mavakirwo pomugwagwa kubva aesthetic pfungwa maonero. billboard kwemavara zvinofanira kuenderana akapoteredza zvinhu. Saka kushambadza mamiriro hakurevi kufukidza decoration zvinhu zvezvivako.

kupatsanura pakati mazano

1. By uwandu kumativi, izvo chinopa mashoko. Zvichienderana mutsauko ichi:

- mumwe-mativi;

- mbiri madziro. Kureva parutivi "A" nechinangwa huru motokari runoyerera, divi rake "B";

- tripartite zvikwangwani. Zvinorevei izvi? chimiro ichi zvinopa mubatanidzwa ndege matatu chivako kugadzwa Somuenzaniso, pamhararano;

- mativi mana (ishoma).

2. The fomu:

- sandara;

- V- zvakaumbwa;

- mativi.

3. Kukura makambani munda. Standard billboard 6x3 M saizi anowanzoshandiswa uye dzakakurumbira hukuru pakati pamapuranga -... Uye 6x3 12h3 that m Kune guru-youduku zvikwangwani 18,1h6,1 M Mumwe zvakanakira zvivako zvakadaro kugadzira zvivako zviri hukuru zvose pamusoro chikumbiro.

4. kusiyanisa mhando-sectional zvikwangwani (transformers) uye wakagadzirwa.

Mhando pakushambadzira zvakagadzirwa

1. kunofambira mberi - mureza freestanding marongerwo.

2. Dynamic kuisa inonyatsobudirira. Technology, kugadzira magadzirirwo mamiriro inopiwa rakatumbuka chitarisiko vakawanda mifananidzo. Izvi zvinosanganisira prizmabordy (Prizmatrony) - iri kukura zvikwangwani 3x6 m. The mashoko munda zvakagadzirwa ichi rine mativi equilateral prisms. With kutenderera zvavo kuburikidza 120 ° rinooneka vachinje mufananidzo, uye kana ichitanga 360 ° mufananidzo vakachinja katatu.

Zvikwangwani digitaalinen nemanyorerwo zvinoratidza mavhidhiyo. Kune mhando kuti kushandisa ziso migumisiro, dyidzana uye holographic mifananidzo.

Nhasi, kuwedzera kutsika mira zvikwangwani yakakurumbira Mobile zvikwangwani. Imhandoi zvakagadzirwa? Dzinonzi avtoafishi, avtoschity, brendmobili. Ad placement riri kuoneka kwazvo motokari kubvongodzwa. Dzakamiswa motokari nyore kunoshandura kuti foni Mobile billboard mu mira. kushambadza kwakadaro kushandiswa senzira chinamatidzwa kuti migove yaiitirwa zvakasiyana munzvimbo.

Installation uye ungano pezvivako

Asati kugadzwa zviri zvikwangwani unofanira mosarudza nzvimbo uye ongorora permeability kwayo. Saka havatsananguri ramangwana nzvimbo yacho nhovo. For zvivako hwakagadzwa kokutanga, unofanira kuwana mvumo kuti nekutumirwa kwemauto avo uye Kufambisa pamwe kuMudzidzisi mabasa: matunhu neminisiparati masimba, madhipatimendi ose okushambadza uye mapurani. Kazhinji nguva izvi kwesangano paaivatambudza pakushambadzira masangano. Asi nhovo nemanyorerwo nokudzorwa weDhipatimendi Architecture guta.

Kazhinji zvakanaka nzvimbo kare ndakabatikana, saka zviri nyore zvikuru kuti vatenge kana kurenda yakatarwa magadzirirwo panguva kushambadza masangano, uye kugumisa navo chibvumirano. Billboard akatasva rutsigiro chigumbuso kana monolithic hwaro rakanyorwa pamwe chisimbiso.

Zvikwangwani inozviisa mhepo uye chando nemishonga, saka kubhadhara ngwariro chaiyo installation. Set magadzirirwo kunofanira Zvinokosha zvakaisvonaka uye hwakavimbika.

Zvinhu huchakurukurwa kana kuisa

- Zvichienzaniswa mamwe makwikwi kushambadza nhau inofanira kumira chaizvo zvikwangwani yenyu. Photo, mufananidzo, background, nhamba vatambi, spacing pakati tsamba nemashoko, ruvara uye Fonts chorugwaro - zvose izvi zvakakosha!

- The pakona pakati ndege yacho billboard kuti zvinofamba mirayiridzo kuyerera.

- Visibility of billboard. Advertising munda hakufaniri namahwindo miti, zvivako, mapango, mugwagwa zviratidzo. Usiku, kuti chiedza inokurudzirwa kushandisa backlight.

- Transport Inspection Zvinodiwa - abvume zvinobvumidzwa chinhambwe kubva mumugwagwa kuti bhodhi panguva kugadzwa.

kugadzira zvinhu

Terms of placement kuti zvikwangwani - yepamusoro kugadzirwa zvikwangwani. To garo zvemapuranga kwakakurudzira simbi iyi kana plywood. The pemvura iri kubatwa chaiwo inodzivirira yakarongeka (semuenzaniso, varnish) kana jira simbi. Rinovatadzisa kuparadzwa kuburikidza kuitwa mamiriro rwakashata okunze.

posita Printing

Posters nokuti zvikwangwani ravakwa rokudhinda. Apo non-mureza mhinduro vanobatanidza navo chaiyo chiedza, 3D-okunze, inoisa, zvimedu yakabudikira kwose zvokushambadzira munda. Prints:

- on rinorema papepa. It haashiviriri migumisiro okunze, saka upenyu basa izvi zvishoma mapepa. Pachii chete shambadzo.

- on rejira, yakaitwa kubva mureza vaGiriyedhi. Billboard nomucheka vachatarira yepamusoro uye hunakidze.

By chii nzira inogona kushandiswa mufananidzo?

- kupenda;

- Graphics;

- kuzvipira namira firimu ;

- nemanyorerwo Large mavara rokudhinda.

For Zara pfupi kuti mapepa (5 zvidimbu) urumbidze kushandisa kuzvipira namira firimu, riri kunetsa pamusoro okunze uye hunomiririrwa guru palette mavara. Ndicho kupfuura nguva unoparadza painting, nekuti pendi ane muganhu unhu uye paanowedzera kugadzirwa. Rinoshandiswa nokuda bedzi kushambadzira ane akasiyana pfungwa.

Popular nzira

A dzakakurumbira uye nyore nzira iyo nenzvimbo billboard - kudhinda, iyo inopa digital kana nemichina yokudhinda. nzira yokutanga chinoshandiswa kudhinda mapepa chete kubva kuvaka nepepa pfupi Zara (zvishoma 10 mapepa).

Kushaya akadhindwa mashoko pamusoro hunokosha mureza (raive nebutiro) zvakasiyana arambe achirema tishu. Kana zvakanaka akagadzawo, uchishandisa posita upenyu zviri 3 months. Nokufamba kwenguva, izvozvo anofanira kutsiviwa (nokuda mamiriro okunze, nokukurumidza rinopfuta rima ruvara). Rokugadzirira zvinhu kuti zvidhindwe uye Kugadzirwa mapepa kubva mureza jira anotora nguva yakawanda.

Nokuti zvaAtemisi rimwe okushambadza mufananidzo nezuva rimwe chete, unogona kushandisa guru-urongwa rokudhinda. Special ruvara vaidhinda kudhinda vaviri pamusoro rinorema mapepa, uye pamusoro raive nebutiro kanivhasi. Popularity pakati nzira kushandisa mufananidzo anotora pamusoro nzira electrostatic.

Kubatsira zvikwangwani

- kukanganisa navanopinda chipfuro vateereri zvinobudirira kufurira vadzidzi vari chokufambisa uye chime motokari;

- kukurukura ndima yakakura kuitisa pakushambadzira danidziro;

- kuratidza mavara mufananidzo uye rugwaro hwakanaka chero saizi uye kunzwisisa;

- kuvaka nhaka yakakwana simba uye rakavimbika;

- mberi kuvhenekera nzvimbo yakabatana nhovo usiku.

mhedziso

Saka zvikwangwani - chii? Zviri rudzi panze kushambadzira, zvinobudirira zvose evanhu strata. Dzakarovererwa mamiriro kwakapararira evanhu vemazuva ano uye vari rakakurumbira pakushambadzira.