Pricing mu Marketing

Kushanda ezvinhu ose pamusika ukama, zvakakosha kuti chero kambani kuita zvakarurama Pricing mu kumusika. PRICING nokuti zvinhu zvakasiyana muitiro wakaoma kunzwisisa kuti inoenderana zvinhu zvakawanda. Pakusarudza Pricing yokurera, anoswedera kuti paumbwe mitengo nokuda rokutengesa mavhoriyamu, kuvandudza profitability uye kusimbisa nzvimbo chekambani pamisika ndiyo chinonyanya kukosha yokutengesa zvinhu.

Yakakwana Pricing mu yokutengesa ndiyo kiyi profitability yacho zvebhizimisi, sezvo mugumisiro chisarudzo musi Pricing kunogona kuva inokosha, zvose maererano kwemari kubva rokutengesa uye tichitaura vaaida.

Kukura Pricing urongwa haisi chete kodzero mutengo kuti zvigadzirwa, asi kuti aumbe inokosha mutemo, vakapiwa hunhu Pricing mhiri chigadzirwa siyana.

PRICING urongwa kwenguva yakareba achava rapakona pamusoro iyo Pricing chichagadzirirwa mu kumusika. The inokosha mutsetse Pricing chichabatsira sangano kuziva zvinotarisirwa Vhoriyamu purofiti, musika mubasa kwenguva, izvo zvinoreva - kupa nguva uye mari kuchengeterwa matambudziko zvinhu pamusoro pamusika.

Muna Kushambadzira mabhuku, pane matanho matanhatu pahwaro iyo chakaumbwa PRICING mu kumusika.

In wokutanga chikuva pakutsvaga kudiwa zvinhu. Chiripo zviratidzo zviri kudiwa hama kuti mutengo nhumbi imwe chidimbu. Rinozivisa zvinogona mikana, zveupfumi uye mupfungwa, kutenga nhumbi kuburikidza mutengi pamusoro kuitwa mutengo. In wechipiri chokutambudzika, kambani anosarudza pachake zvakanaka mutengo, izvo ichapa kunonyanyisa pachiyero shoma purofiti. Panguva iyi, kuisa kupfuura akanaka mitengo nokuti urwu makambani. Cost kukarukureta kuitwa tichishandisa zvakananga hurumende ichiisa mari kuti zvigadzirwa kuziva mutengo kwenhumbi. mutengo indekisi mukurima anosarudza kugona zvinodiwa nevatengi vose purofiti nokuda sangano.

In pachikuva wechitatu, tsanangudzo chinokosha mitengo zvichienzaniswa vakwikwidzi zvigadzirwa, uye kuti zvakakodzera kugadziridza kuti unhu parameters nezvimwe zvinoriumba. Kana zvakakodzera, zvinokosha kuti pave mutengo tigadzirise zvinoita vakwikwidzi.

In danho rechina kunotemwa nomutengo vomukova, uyewo zvichibvira zvinhu zviri rutapudzo mutengo. Asi chikuru kiyi tikarega mitengo - kuderedza kugadzirwa mari. Chinonzi musoro rutapudzo mutengo kwenhumbi dziri panguva yakaderera vachizvitakudza mukwaniso, kutyisidzirwa ezasi okutengesa bhuku iri zvokurwa makwikwi, richizadza dzokuchengetera uye zvichingodaro.

Nezuva rechishanu danho, mutengo pakati akasiyana zvinhu reshiyo, akaisa mutengo mitsetse chokuita kutengeswa kwenhumbi dziri kuwanda apo chigadzirwa mutengo anoratidza unhu uye zvichingodaro. mamiriro ayo ari kuumbwa.

Rechitanhatu danho, mutengo kugadzira nzira. Zvinosanganisira:

- mumwe chete mutengo mutemo zvinhu zvakasiyana siyana;

- nzira maturo mutungamiri, umo kambani uyewo kutengesa zvimwe zvinhu zvayo panguva discounted mutengo kukwezva vatengi akazara akasiyana-siyana zvigadzirwa, zviri kutengeswa panguva dzekudya mitengo;

- sangano wokutengesa.

Uyewo panguva iyi vaiona dzakasiyana zvakakodzera pamusoro discounts / premiums kuti mutengo, zvichienderana Vhoriyamu rokutengesa. Sezvaunogona kuona, kuti zvose nzendo Pricing kwacho kunokosha chaizvo uye kutamba mumwe basa paumbwe Purofiti ose vachida.