Mutemo "On Advertising". Federal Law N 38-FL: chaizvo

Mumakore achangopfuura, kushambadza yava kusimba zvikuru. paIndaneti, mumugwagwa, paterevhizheni, etc.: Zviri zvakatipoteredza Sezvingatarisirwa, zvakadai guru uye kunzwisisa mamiriro sei okushambadza kunofanira pasi pakuomerera mutemo. Federal Law "On Advertising" pamwe rinotsanangura ichakurukurwa munyaya ino.

Zvezvinotaurwa Mutemo

Zvinoenderana Federal Mutemo "On Advertising" kuzviisa pasi kwacho ndiko kushuma mamwe mashoko nenzira ipi zvayo zviri pamutemo, angambosvika uye chero chimiro. Information zvinogona akatumira veruzhinji. Anotaurirwa nayo iri nyaya kuti aratidze kuti muitiro chinhu. The inotungamirwa uye kugadzira ichifarirwa imwe chinhu - ndiko kuti chinangwa chikuru pakushambadzira.

Yezvinoreva Federal Mutemo zvikuru guru. Saka, nyaya yechipiri inotaura enyika okushambadza nezvezvinotaurwa uye ruzivo uye Analytical zvokuvakisa pamusoro chigadzirwa mashoko, etc. Zvose zvinodiwa yakatangwa mutemo uyu vari, sezvo mutemo, akaigadzira ndiye chigadzirwa, asi kungapfuurira vagari vanoita mabasa uye kushandira pakushambadzira.

Zvinodiwa Kuti kushambadza zvinhu

Article 5 Federal Mutemo "On Advertising" hwakagara dzinokosha zvinodiwa kuti zvokushambadzira rikurumidze. Murayiro unoti azvaiitwa zvinogona inopfekwa achinyatsoedza uye anonyengera hunhu. Izvi ndizvo zviri yaingowanikwa kunaka kushambadza:

• zviri sizvo kana nhema ruzivo pamusoro zvawo, uyewo zvinhu nevamwe vagadziri;
• Kuwanikwa mashoko, discrediting nokukudzwa uye chiremera munhu, kusanganisira makwikwi;
• Kuvapo wairambidza nzira okushambadza: hurukuro pasi achinyepera mumwe chigadzirwa, zvakaipa mucherechedzo, sizvo ruzivo pamusoro mugadziri, etc.

Tinofanirawo kutaura pamusoro zvokushambadzira venhema. Rine:

• cho nhumbi asingasvavi anoenderana chokwadi;
• sizvo ruzivo pamusoro zvawo nani pamusoro nezvimwewo;
• mashoko enhema pamusoro ezvinhu makurukuriro, mutengo, musanganiswa, etc.

Advertising chero zvazvingava hakufaniri udane mhirizhonga, mabasa zvisiri pamutemo, ane zvinonyadzisira zvinhu, etc.

siyana kushambadza

Articles 7-10 of Federal Mutemo "On Advertising" vakanochengeta mhando chikuru pakushambadzira kwendangariro. Saka, Article 7 rokutanga pfungwa kuti zvisingagoni kuzoona chero ezvinhu:

• zvinoputika;
• kunyoreswa zvinogadzirwa;
• Products pasina advertising;
• Products vasina rezinesi;
• zvigadzirwa, zviri Implementation iyo hakubvumidzwi pamusoro munharaunda Russian ehurumende;
• zvinodhaka, fodya, doro, vamwe nzira;
• zvokurapa abortifacient mabasa.

Uyezve, bhiri rinoreva huru marudzi pakushambadzira. Pano aunonyanya:

• mumagariro kushambadza;
• political kushambadza;
• kushambadza zvinhu uye mabasa vari kure nenzira pakutengeswa kwazvo;
• kushambadza kugonesa mabasa.

Dzimwe nyanzvi kusiyanisa nezvimwe kupatsanura.

Features kushambadza

Kushambadza, somumwe chakajairika, ane nhamba zvinhu. Zvikurukuru, pane zviripo:

• Terevhizheni kushambadza. Takarongwa maererano nezvinodiwa Chikamu 14 Mutemo uyu. Izvi zvinoreva nekusagona kukanganisa rechitendero zvokushambadzira uye kusimudzirwa chirongwa, uyewo nokupfuuridzirwa, ya chiri maminitsi asingasviki 15. Asimbisa mitemo richitevedzera nezita restock risinganyanyozivikanwa uye nguva ezvokutengeserana hwatsvuka.
• Radio kushambadza. Huru chinhu pano - ya zvebhizimisi anoputsa, wakareba havafaniri kupfuudza 20% rugwaro kutepfenyura nguva.
• Advertising kudhindwa zvenhau. Inofanira mavara uye haafaniri kugara anopfuura 45% Vhoriyamu racho.
• Advertising cinema. It haabvumirwi kudimburira tepi. The chete nzira - achimhanya mutsetse kana kuratidza pamberi firimu.
• Telecommunication Advertisement. It haabvumirwi kwakadai okushambadza pasina mvumo yemuridzi wacho uye wacho.
• Outdoor zvokushambadzira. Chinofanira kuiswa maererano nemitemo nemirayiro iri kushandiswa pacho, zvikwangwani, zvemagetsi zviratidzo, etc.

Nokudaro, Federal Mutemo "On Advertising" anovamba chaizvo vakawanda mitemo uye zvaanoda.

About kuzvidzora

The chitsauko chechina Federal Mutemo "On Advertising" (N 38-FL) inotiudza kuzvidzora pezvakaitwa ari zvokushambadzira mumunda. Chii zvose pamusoro? Pfungwa pano kubatanidza kushambadza, hwaizogadzwa kuitira kudzivirira zvido nhengo dzayo uye kumiririrwa. The Kuwadzana akamisa uye zvinoenderana vamwe nemitemo yetsika kuitira kuomesa vadzore mirau iyi.

Advertising kuzvidzora pamutemo masangano vane masimba zvakarurama rwakafara. Pano, kunyanya, inomira kunze:

• kumiririrwa zvavaida zvido;
• kuteterera mirayiro mudare;
• Kudzokorora nyaya kubudikidza antimonopoly muviri;
• pokumuka nemitemo nyanzvi basa;
• kunyoresa kunyunyuta;
• muunganidzwa uye kuchengetera ruzivo pamusoro penhengo dzesangano;
• tiine mazita nhengo dzesangano.

Kuzvidzora - zvakajairika mazuva pasango pakushambadzira.

Kubatanidzwa of makwikwi simba

Isu kare akataura aanoita pamusoro yemakwikwi simba mumunda pakushambadzira. muviri ichi, maererano Federal Law №38 "On Advertising", ane kodzero kushandisa zvakakwana vakawanda mabasa. Zvikurukuru, zvakakodzera govera:

• Vashambadzi issuance kuti kutyorwa mirayiro;
• pakunamata kumatare edzimhosva kurambidza imwe shambadzo;
• kukumbira kuti dare kuyananisa kuzivisa invalidity nomunhu mumirau omunzvimbo mhando;
• kushanda zviyero basa;
• sangano macheki uye zvakawanda.

Zviya, tarisa okushambadza Makambani ane makwikwi simba kwete chete. On kuita macheki chakakodzera kukurukura mberi.

kushambadzira kuongorora

Article 35.1 of Federal Mutemo "On Advertising" (sezvo Akave nokuvandudza musi 28.03.2017) rinoti hurumende kutarisira mumunda kugadzirwa uye vakaratidza kushambadza yaifanira munzira chairayirwa mitemo Russian Federation. Nyaya odhita chinhu banal kuurayiwa machinda zvinodiwa anosimbisa Federal Mutemo pasi kukurukurwa. Chii chinofanira kuva hwaro kuita macheki? Ndizvo murayiro unoti:

• expiry pamusoro akarayira kubvisa kutyorwa;
• kubvuma kuti vehurumende kunyunyuta uye nyaya kubva vagari;
• kuziva zvakakomba yokutyora panguva inspections, kukundikana zvinoenderana fanira zvinodiwa pakushambadzira makambani;
• kuvapo Zvinorayirwa vatungamiri inspections.

The odhita vanofanira kugara hapana kupfuura makumi maviri kushanda mazuva. Zvisinei, muna aakatipa nguva anogona kuwedzerwa.

Anokonzera kutyorwa

Federal Law №38-FL "On Advertising" vanoshambadzira asimbisa kuita kuti kutyora hwakagadzwa zvinodiwa. Saka, Article 38 bhiri rinoti kuti kutyora mitemo pakushambadzira kunotoreva vehurumende kuita kuti pamutemo masangano uye vanhu (kubva dzinoverengeka nomumwe Entrepreneurs). Action muna arbitral chekutonga anogona mberi pamwe kuziviswa kwemashoko antimonopoly muviri chokwadi vaparadzire ezvokushambadzira kwenhema. Zvinogona nokupomerwa uye administrative mhosva - zvikurukuru shambadzo mugadziri uye shambadzo.

Rwakabhadharwa vashandi anonyengera ezvokushambadzira mabasa Zvirango akabhadhara kupinda yeUnited bhajeti - vanenge 40 muzana chitsama akanaka. 60 muzana inoenda remunharaunda bhajeti.